Sunday, November 17News That Matters

Day: September 7, 2019

Use These 10 Expert Tips to Improve Your Small Business – Small Business Trends

Use These 10 Expert Tips to Improve Your Small Business – Small Business Trends

Online Marketing Tips
Small businesses should always be looking for ways to improve. You can step up your marketing strategy, your productivity or even your tech tools. If you’re looking for opportunities for improvement in your own small business, check out these suggestions from members of the online small business community. Recognize the Best B2SMB Brands For businesses that provide products or services to small businesses, the B2SMB Awards, hosted by the B2SMB Institute, is there to recognize your accomplishments. Submissions are now open. So you can learn more about the process or submit a business for consideration. Improve Productivity with Some Simple Hacks Getting enough done on a day-to-day basis can be a constant struggle. So small businesses always need new ways to improve productivity. This P
Three Steps To Selling Digital Marketing To A Traditional Business – Forbes

Three Steps To Selling Digital Marketing To A Traditional Business – Forbes

Online Marketing
Decades since the advent of the Digital Revolution, there are industries that still view digital marketing as nearly irrelevant to their business -- industries where business owners are "too busy" because there is "enough work" coming from non-digital channels. Until there isn’t. Whether you’re looking to carve out a niche in such an industry, or you’ve been contacted by a change agent -- an employee who’s looking to modernize the business -- you’re facing a tough sell. How do you prove your case on digital marketing and help business owners see the big picture?  Let me offer a three-step method I’ve developed in order to help an industry that, when it comes to digital marketing, is largely stuck in the stone age: the stone shop industry. These companies fabricate and install ston
A psychologist shares the 7 biggest parenting mistakes that destroy kids' confidence and self-esteem – CNBC

A psychologist shares the 7 biggest parenting mistakes that destroy kids' confidence and self-esteem – CNBC

Self Help
Every parent wants their kids to feel good about themselves — and with good reason.Studies have shown that confident kids experience benefits ranging from less anxiety and improved performance in school to increased resilience and healthier relationships.As a psychotherapist and author of "13 Things Mentally Strong Parents Don't Do," I've seen many parents engage in strategies they believe will build their children's confidence.But some of those strategies can backfire, creating a vicious cycle where kids struggle to feel good about who they are. As a result, parents may find themselves working overtime trying to boost their children's self-esteem.Here are the seven biggest parenting mistakes that crush kids' confidence:1. Letting them escape responsibilityWhile you might think chores w
4 Steps to Creating a Sound Content Strategy – Business.com

4 Steps to Creating a Sound Content Strategy – Business.com

Marketing Strategy
Smart business owners recognize the value of good content. Not only does it attract website traffic and boost a company's rankings in search engine results pages, compelling content engages, informs, and persuades their target audiences.A robust content strategy ensures that your content will produce measurable, meaningful results, helping your business grow.To create an organized and intentional content strategy that aligns with your company's main goals and objectives, start with these four steps:Conduct keyword research to ensure that your content strategy addresses your target audience's search queries for both core and long-tail topics.Research and invest in formats that engage your audience; share content strategically to boost your strategy's effectiveness.Invest significant staf...