Thursday, November 14News That Matters

Day: August 27, 2019

How to Develop a Marketing Strategy | Boost Sales – INQUIRER.net

How to Develop a Marketing Strategy | Boost Sales – INQUIRER.net

Marketing Strategy
No matter what kind of business you own, how to develop a marketing strategy affects every aspect of your business. In order to be successful, you will want a marketing strategy that is well thought out and presents measurable goals. The end result of your marketing strategy should be something that improves sales for your business. Once you have the concept of your business, thinking about a marketing strategy can be daunting. Especially, if you are not a marketing guru. But with this step by step guide, we can walk you through the process of developing an excellent marketing strategy for your business without getting overwhelmed. Having a good marketing strategy will set you apart from your competition and set you up for success in your market. By using this step-by-step process to de...
Normani's 'Motivation,' Co-Written by Ariana Grande, Debuts in Top 40 Of Hot 100 – Billboard

Normani's 'Motivation,' Co-Written by Ariana Grande, Debuts in Top 40 Of Hot 100 – Billboard

Motivation
The song earns Normani her third straight solo top 40 hit. Normani's new single "Motivation" arrives at No. 33 on the Billboard Hot 100 chart (dated Aug. 31), becoming her third solo top 40 hit and first unaccompanied by another artist.Notably, Ariana Grande, among others, co-wrote the song, marking her first Hot 100 writing credit for another artist.Following the Aug. 16 premiere of its official video, the track debuts at No. 10 on the Digital Song Sales chart with 14,000 downloads sold in the week ending Aug. 22, according to Nielsen Music, and No. 25 on Streaming Songswith 16.2 million U.S. streams. It also drew 6.6 million in all-format radio reach and debuts at No. 32 on the Pop Songs airpla...
Infographic: Do's and don'ts for social media marketers – PR Daily – PR Daily

Infographic: Do's and don'ts for social media marketers – PR Daily – PR Daily

Social Media Marketing
Every interaction with a customer poses a risk to your brand. With social media, that risk is compounded exponentially. For any team looking to engage a social media audience, there are some basic rules of the road: Be polite; avoid politics; respond quickly; be human. However, even the most experienced social media team can run afoul of the online mob. This infographic offers some basic do’s and don’ts for communicators who want to engage on social media. Important tips include: Do set goals. Know what success looks like for your campaign, and measure your progress. If something isn’t working, experiment with another approach. Don’t broadcast marketing drivel. Your audience gets enough of your marketing messages elsewhere. More sales pitches will just prompt them to tune out. Do list
Social media influencers: Brands make money from kids on Instagram & YouTube with little regulation – Clements twins, McClure twins, Taytum and Oakley – CBSN Originals – CBS News

Social media influencers: Brands make money from kids on Instagram & YouTube with little regulation – Clements twins, McClure twins, Taytum and Oakley – CBSN Originals – CBS News

Social Media Marketing
Watch the new CBSN Originals documentary, "Kid Influencers: Few Rules, Big Money," in the video player above. Lots of parents share pictures and videos of their children on social media, but now a growing number are actually making a living at it. The companies that showcase the content of these kid influencers are making millions in the process, while the rules and regulations aimed at protecting children haven't kept up.Jaqi Clements, mother of 9-year-old social media influencers Ava and Leah, was recently notified that the footwear brand Crocs is looking to collaborate with the twins. "Do you guys know what Crocs are?" she asked the girls, to which Ava replied, "No."Eventually Ava remembered the iconic foam clogs. What she may not have realized was that posing for a pi...
How to Stay Motivated at Work When You Hate Your Job – Lifehacker

How to Stay Motivated at Work When You Hate Your Job – Lifehacker

Motivation
Photo: Getty Images (WPA Pool)Over at the New York Times, a frustrated employee shared their story of a lazy, “do-nothing” colleague with the Ethicist. “She frequently takes lunch breaks, comes in later than her start time and is not actually working on her ‘work from home’ day,” they wrote. “... In addition, she is constantly complaining and indifferent to her projects. She gets the job done with minimal effort, often blaming results on clients or outside factors ... None of our supervisors seem to notice or care and they tend to let sleeping dogs lie. ”We’ve all known at least one colleague like this. In some instances, you may even be that colleague and without knowing it. But maybe it’s not your fault; it could be that the job description was misleading or you’re burnt out after
How to find your money motivation – Daily Journal

How to find your money motivation – Daily Journal

Motivation
When it comes to motivation, all of us have both good and bad days. Some days, my “To Do” list fills with checkmarks from jobs well done. On other days, I’m lucky to muddle through one or two of the items I’ve jotted down. I feel unfocused and lethargic and want to hide my eyes from all that remains undone.This scenario rings true for most of us financially, too. Depending on our mood and present circumstances, we choose to handle our money effectively or conversely bury our heads in the sand. If you’re feeling a lack of motivation when it comes to your finances, these principles help identify what’s really going on and how to push through those valleys of apathy.Money motivation problem: No planAn ancient Proverb states, “Where there is no vision, the people perish.” The same idea appl
People should use fear as motivation – The Signal

People should use fear as motivation – The Signal

Motivation
This summer, I insisted, despite the reasonable objections of my parents, that I return to my summer camp one more time to be a counselor. I figured that my summers of carefree cannonballs into the deep end and late-night bonfires were numbered, and that I could squeak out one more season by returning to the iconic place that defined my childhood.  What I realized is that there are so many life lessons to be learned from hanging out all day with little kids. One of many tasks — teaching them to ride bikes — was particularly transformative for both me and the kids. When you’re 8 years old and you’ve never ridden a bike before, the first thing you have to do is push it up all the way to the top of the hill. Then, from the top of that hill looking down below, I made three rules
Social media influencers — tips, tricks, future predicts – The Daily Universe – Universe.byu.edu

Social media influencers — tips, tricks, future predicts – The Daily Universe – Universe.byu.edu

Online Marketing Tips
When Mikayla Iverson started her professional Instagram page in August 2018, she had no idea that in less than a year she would have more than 83,000 followers. When it comes to being a social media influencer, Iverson has the tips, tricks and know-how to making it big online. Her journey hasn’t been easy, but she says the payoff has been worth it.  Mikayla Iverson’s Instagram page shows the color scheme preset she uses for all her pictures which she said helps her pictures flow together. (Mikayla Iverson) At first, Iverson said she didn’t want to get her hopes up about “making it big” because she knew it would be hard. As a model, actress, wife and mother, she said her life was already insane. However, she said, “My acting career is really successful and I want to be able to
17 Self-Help Books That Will Teach You Something New About Yourself – Self

17 Self-Help Books That Will Teach You Something New About Yourself – Self

Self Help
I don’t know about you, but reading about mental health is a huge part of my self-care routine. Expanding my reading list to include everything from self-help books to memoirs to reference texts has been, if not life-changing, then at least very life-improving. I’m pretty much always on the lookout for book recs. To beef up my reading list—and yours—I decided to crowdsource some of the best books on mental health.Who did I ask? First, the experts: psychologists, therapists, counselors, and other mental health professionals. Then, I asked people what books their therapists have recommended they read on their quests for better self-knowledge. Here are some of the titles you might want to add to your TBR list (and for even more suggestions this callout on Twitter is filled with recs that c
Nipsey Hussle's Finance Lessons Compiled for Unofficial Book – XXLMAG.COM

Nipsey Hussle's Finance Lessons Compiled for Unofficial Book – XXLMAG.COM

Self Help
Nipsey Hussle's financial wisdom will be able to help rising entrepreneurs around the country thanks to a new book.On Monday (Aug. 26), Ash Exantus aka Ash Cash dropped the link to his new book called Hu$$leNomics: Money, Ownership & Business Lessons Inspired by Nipsey Hussle on social media. According to the book's official website, the guide explains some of the business tactics that Nipsey used in his everyday life from his music career to his clothing store, The Marathon."HussleNomics is a book dedicated to the legacy and teachings of Mr. Hussle with a step by step guide on how to implement each principle in your life," Ash Cash wrote in the caption of his recent Instagram post. "Nipsey often preached about the Marathon and as you know in a marathon the baton is often passe...