"Can we just have a goal to stop people from stealing my lunch out of the refrigerator?" This was how one of my early -- and failed -- attempts at creating a sustainable company culture evolved.To be certain, my business partner and I had the best intentions. We had just started our first business, a toy development company, and we were excited to apply all our leadership training and experience in a shared strategic planning process with our small team of employees.A little background -- after receiving my MBA, I worked with a business and economic development contractor that served USAID. My first post was in Central Asia, where I worked with former Soviet companies to hash out large-scale strategic plans as they transitioned from communism to a global market economy. My future b...
Getty ImagesWith more than ten million visitors last year, a 25% increase from 2017, why would the Louvre need a marketing strategy?For the past 18 years, the world’s most visited museum has been getting a hand with marketing projects from Accenture Interactive and the Accenture Foundation.I recently asked Claude Chaffiotte, managing director for Accenture Interactive in France and Benelux, to illuminate some of the work that’s being done. Paul Talbot: Where does marketing fit into the strategic plan you’ve been working on for The Louvre?Claude Chaffiotte: The Louvre aims to create meaningful experiences for visitors before, during, and after their visit. To meet this goal, Accenture Interactive is helping the museum to better understand its visitors, including the scientists
BEING home to among the world’s heavy internet users, the Philippines could see further growth in digital marketing as the population shifts to online media consumption.Dennis Perez, president of the Internet and Mobile Marketing Association of the Philippines (Immap), said the digital space has continued to evolve and disrupt several industries. The digital economy, he noted, is potentially disrupting a lot of companies whether small or big and the need to adopt the virtual medium is rising among them.Perez, who is a media director at Unilever Philippines, believes the country’s heavy social media usage should push businesses to invest in digital marketing to broaden their market reach.Immap is now looking into establishing a presence in Cebu to engage more companies
DRUMMOND — Back-to-back 8-Man titles.An average of more than 50 points per game scored.That may sound like the defending 8-Man champion Flint Creek Titans, the Drummond-Philipsburg co-op, are a shoe-in for the title game this year, but they may have an uphill battle in 2019.Since Mike Cutler became coach of the Flint Creek Titans in 2017 they haven't lost a game in two full seasons. That's right, the Titans went 12-0 in 2017 and 13-0 in 2018 to cap off back-to-back state championships.So far in 2019 the Titans feel like they're in good shape again."The squad's looking great, I'm very excited about them. They've been working hard and a great group of kids. That's what's been so nice about coaching football, P-burg and Drummond combined, they're great kids," said Cut