This is the season when consumers thoughts turn toward rickety railings, tired tiles, peeling paint and other items on an ever-expanding list of projects. Whether consumers are DIY-ing or leaving it to the professionals, with a little search marketing savvy, home improvement brands can engage both consumers and professionals to maximize revenue. And with the home improvement market projected to reach $465 billion by 2022, your efforts could sure add up. To help, we’ve done some sleuthing to help you seize the season. Use these handy search insights and tips from Microsoft internal data to engage searchers and maximize conversion on Bing (via Microsoft Advertising).Money is a common challenge for consumers and professionalsNot surprisingly, money and finances are key challenges for
By Debbie TeofiloSpecial to the Sun Since 2017, a therapeutic medical yoga program has been offered free of charge to residents of the Kern River Valley (KRV) through a variety of grants. The original purpose was to teach participants to use the slow movement and breathing exercises of MediYoga to improve their cardiovascular health and overall quality of life. Just released are encouraging study results showing that these self-help exercises also significantly decrease levels of depression and anxiety. A 2018 community health needs assessment conducted by the Kern Valley Healthcare District identified behavioral healthcare as one of the most critical needs to address in this region. From January to March of 2019, Kern County’s Behavioral Health & Recovery Services offered initial M
Marketing leaders can no longer afford to be one-dimensional. Digital marketing continues to evolve and thought leaders are aligning with the shifting tides. Digital marketing now encompasses marketing, public relations, SEO, business development, sales and more. This makes integrating an interdisciplinary thought leadership approach to digital marketing absolutely vital to your growth and success. In my career thus far, from being on television to working with corporate clients and the startup world, I've learned that you must blend your personal brand alongside your business. Your personal goals and ideals must align with your company vision and mission statement. By taking advantage of digital marketing, you can help spread both visions as one cohesive message. How do you use digital...
Because of their gargantuan salaries, instantly recognizable faces and eight-figure social media followings, NBA superstars are understandably difficult for fans to relate to on an everyday basis. So when the league's elite are faced with life-altering decisions, as they were in the summer of 2019, it's nearly impossible for us to put ourselves in their shoes to figure out why they made the choices they did.After all, a multi-millionaire has plenty more factors to consider than we do when it comes to choosing the next stop on our professional journey. This summer was particularly interesting and somewhat revolutionary in NBA terms, since multiple superstars made essentially the same decision through free agen...
When it comes to online marketing, there’s a lot of advice out there. I can’t criticize, I’m responsible for a good deal of it myself.But, everywhere you look, it seems like there’s another person sharing their latest marketing innovation, best practice or hack. It’s almost impossible to keep them all straight, let alone decide which ones are relevant to your business.So what do you do? How do you sort through all of the clutter and pick a marketing approach that will work for you and your company?To be honest, the secret to effectively marketing your business isn’t the latest best practice or marketing hack. Those might be tools in your marketing tool chest, but they won’t do you much good if your fundamental approach to marketing isn’t solid. In fact, if they distract you from focusin
“The vast majority of purchases – 55% -- are digitally influenced, meaning either people are buying them online or they are influenced by patterns of what they see online in ratings and reviews,” John Denny, VP of eCommerce & digital marketing at the investment Cavu Ventures, told FoodNavigator-USA at the Digital Food & Beverage conference in Austin, Texas. He explained that most consumers are more likely to trust other consumers about the quality of a product or their experience, and as such they not only read the reviews, but they also ask each other questions online before buying a product.“You have an amazing effect,” and the best way to harness that potential is by having products on Amazon, which is “the number one product search engine,” he explained.He added that man
Today, your customers are highly likely to find you online. According to Google, 95 percent of vehicle buyers use digital as a source of information. Google also revealed that twice as many consumers start their research online versus at a dealership. While customers still visit dealerships for test drives and to complete the purchasing process, they are beginning their search online. This means that your strategy for capturing their attention with the use of digital channels is crucial to your overall marketing plan.To truly reach consumers online, you need a solid digital marketing strategy that allows you to reach and engage your target audience. However, it would help if you also had the right tools to pull off your strategy. The right digital marketing tools can provide you with be...
As we continue to move forward in digital transformation, an increasing number of companies are discovering the promise of robotic process automation (RPA). In a nutshell, RPA allows companies to gain efficiencies and (hopefully) save money by automating routine tasks. RPA is what I’d call the low-hanging fruit of artificial intelligence. It’s governed by structured input. Its processes are mundane and rule-based. It doesn’t require the deep, complex system or infrastructure integration that other more substantial AI requires. Best yet, it frees up your employees to work on higher-value projects, rather than repetitive day-to-day tasks. And for that reason, it’s become a hot commodity. Forrester says RPA will be a $1.5 billion business by 2020. This spending is a boon for vendors like U
—What is motivation? According to psychologists, it is made up of those factors that prompt activity, provide direction, and sustain goal-directed behaviors. In other words, motivation is the reason behind what you do and say. It is the desire that gets you moving toward a specific goal, and it is the fuel behind personal improvement. Experts have a lot of ideas about motivation, such as the theory that the body’s need to experience a state of equilibrium is the driving force behind behaviors and an alternate theory suggesting that biological tendencies, or instincts, motivate specific behaviors. In spite of the differences in determining its origins, there seems to be an agreement among experts that achieving a goal begins with establishing three components of motivation: directio
“There’s an old saying that goes like this: A fish stinks from the head down,” recites Rick White, president and head coach of 180Biz.A more crude version of the quote says, “a fish rots from the head down,” but the sentiment remains the same—poor leadership is the cause of a business’s demise. In this case, White is referring to motivation, both of the owner and his or her staff. If a shop owner lacks motivation, it will trickle down to the employees, and soon, no member of the staff will be motivated to run a successful business. “If the owner isn’t excited or engaged, what does the rest of the staff look like?” White says. White has been involved in some facet of the auto industry his whole life, from dealerships to owning his own shop, to now, coaching other auto