Thursday, November 14News That Matters

Day: August 12, 2019

4 ways to combine online and offline marketing for maximum impact – BestTechie

4 ways to combine online and offline marketing for maximum impact – BestTechie

Online Marketing
It might be a digital world out there, but that doesn’t mean offline marketing belongs in the history books. Quite the contrary, with the over saturation of advertisements and content in the online realm, audiences around the globe are rapidly turning to offline media again in an attempt to escape the noise, and discover the brands that truly matter, brands they can trust and welcome into their lives. In a sea of companies that only focus on digital marketing, you want to be the one that gives its traditional counterpart a chance.Doing so might produce an ROI that will propel your brand forward as a whole. But you need to know what you’re doing. Most importantly, you need to seamlessly combine and complement online marketing with offline tactics in order to create a comprehensive strate
Instagram Removing Like Counts – How to Adjust Your Marketing Strategy – Small Business Trends

Instagram Removing Like Counts – How to Adjust Your Marketing Strategy – Small Business Trends

Marketing Strategy
Instagram has a rollout program to measure what happens if they eliminate likes. It started in Canada. But now it’s expanded to six more countries. The U.S. isn’t included yet. Impact of Instagram Removing Like Counts Dr. Dustin York is assistant professor of communications and director of undergraduate and graduate communications programs at Maryville University. Small Business Trends contacted him to learn about the advertising implications for SMB’s. What It’s About He started by explaining what’s behind the move. “This move has already been implemented in other countries like Australia and Canada,” he writes.  “Instagram’s response is they want users to spend more time focusing on content rather than worrying about likes. They also mention their hopes for supporting mental he
S4 Capital's MediaMonks merges with influencer agency IMA – AdAge.com

S4 Capital's MediaMonks merges with influencer agency IMA – AdAge.com

Online Marketing
MediaMonks, the digital-content arm of Martin Sorrell's S4 Capital, is merging with Amsterdam-based influencer-marketing network IMA.Founded in 2010 by Emilie Tabor and Maddie Raedts, IMA is Europe's largest full-service influencer-marketing agency with 85 "digital experts" on staff and a network of 40,000 influencers. Anneke Schogt, a veteran of Microsoft, was appointed CEO in 2016. The agency works with brands such as Pernod Ricard, Under Armour, Beiersdorf, Diesel, Microsoft, Heineken, Samsonite and Booking.com. MediaMonks CEO Victor Knaap tells Ad Age that his agency, also headquartered in the Netherlands, has known IMA and its team "for a while." "It's a small industry, obviously," he says. "Both of our businesses started in Amsterdam but [we...

4 lessons on leadership presence from Mike Trout – Fast Company

Self Help
Watching a baseball game taught me more about leadership presence than any self-help bookEstablishing a daily routine can go a long way. [Photo: David Maxwell/Getty Images] By Anett Grant3 minute ReadI recently asked one of my clients, a leader of the Minnesota Twins organization, who the greatest player is in baseball today. Without even a second of hesitation, my client responded, “Mike Trout.”advertisementadvertisement“What makes him so great?” I asked.“Just watch him,” he said. “You’ll see.”So when Mike Trout came to town with the L.A. Angels, I got tickets—front row, on my left. The more I watched him, the more I realized how much he could teach us all about building leadership presence. Here are the lessons that I took away.1. It’s important to look where you’re goingWhen Mike w
Findit, Inc. Selected by Twisted Wares To Expand Brand Recognition Through Social Media Marketing – Yahoo Finance

Findit, Inc. Selected by Twisted Wares To Expand Brand Recognition Through Social Media Marketing – Yahoo Finance

Online Marketing
<p class="canvas-atom canvas-text Mb(1.0em) Mb(0)--sm Mt(0.8em)--sm" type="text" content="ATLANTA, GA / ACCESSWIRE / August 12, 2019 / Findit, Inc. a Nevada Corporation (OTC PINK:FDIT) has been select by Twisted Wares, an edgy housewares company that makes funny cocktail napkins, aprons, kitchen towels and other novelty items, to assist in the expansion of the Twisted Wares brand. Findit will collaborate with Twisted Wares to accomplish the online marketing goals Twisted Wares is looking to achieve with a short term and long term strategy." data-reactid="11">ATLANTA, GA / ACCESSWIRE / August 12, 2019 / Findit, Inc. a Nevada Corporation (OTC PINK:FDIT) has been select by Twisted Wares, an edgy housewares company that makes funny cocktail napkins, aprons, ki...
The Hoosiers on their Edinburgh Festival Fringe show ‘Felix and The Scootermen: Self-Help Yourself Famous’ – NME Live

The Hoosiers on their Edinburgh Festival Fringe show ‘Felix and The Scootermen: Self-Help Yourself Famous’ – NME Live

Self Help
The Big Read – Slipknot: “I’m just going to tell you the facts: this album is a masterpiece” The Hoosiers on their Edinburgh Festival Fringe show ‘Felix and The Scootermen: Self-Help Yourself Famous’ ‘Once Upon a Time in Hollywood’ has crossed the $100 million mark AURORA on how she left The Chemical Brothers a little frightened while recording together Let's block ads! (Why?) Source link
This $20 Email Tool Could Take Your Marketing Strategy to New Heights – Entrepreneur

This $20 Email Tool Could Take Your Marketing Strategy to New Heights – Entrepreneur

Marketing Strategy
You don't need any coding skills to build these email templates. August 12, 2019 1 min read Disclosure: Our goal is to feature products and services that we think you'll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. When you’re creating your company’s digital marketing plan, it’s tempting to go for strategies that employ the newest bells and whistles. Getting involved on new social media platforms like TikTok or adding chatbots to your site can be important for staying on trend, but sometimes older, reliable strategies work best.Email marketing was one of the first forms of digita
Debate Arises over Teaching "Growth Mindsets" to Motivate Students – Scientific American

Debate Arises over Teaching "Growth Mindsets" to Motivate Students – Scientific American

Motivation
In her 2006 book Mindset, psychologist Carol Dweck of Stanford University identified the power of beliefs. “They strongly affect what we want and whether we succeed in getting it,” she wrote. “Changing people’s beliefs—even the simplest beliefs—can have profound effects.” She then argued that people who possess “fixed mindsets” believe their intelligence or personality cannot change. They are more likely to focus on performing well on familiar tasks, to shy away from challenge and to be less resilient in the face of failure. By contrast, those with a “growth mindset” believe their intelligence or personality is malleable. They see challenge as an avenue to improvement and are better prepared to learn. Dweck cited exemplars of growth mindsets, including Michael Jordan, Charles Darw
Digital Marketing Tips to Follow to Stay Ahead of Your Competitors – ChartAttack

Digital Marketing Tips to Follow to Stay Ahead of Your Competitors – ChartAttack

Online Marketing Tips
Img source: business2community.com With the rise of digitalization, having an influential web presence has become very important for businesses. It helps them to attract more customers online. Now, businesses need a futuristic digital marketing plan to unlock their potentiality. Without strategic planning, businesses will fail to boost their performance. As a result, it will become difficult for owners to target potential customers online. In a situation like this, you will need a proper marketing plan that will help you to boost the online visibility of your business and help you to achieve your conversion and sales goals faster.  Continue reading to know about the latest digital marketing tips that you should follow to unlock the potentiality of your businesses. Following...
iKala Provides Google Cloud Marketing Analytics Solutions for EC Industry – Yahoo Finance

iKala Provides Google Cloud Marketing Analytics Solutions for EC Industry – Yahoo Finance

Online Marketing Tips
TAIPEI, Taiwan, Aug. 12, 2019 /PRNewswire/ -- Drawing from its rich experience in data-driven marketing and digital transformation solutions, iKala GCP.expert has invented a Cloud for Marketing (C4M) strategic structure. Utilizing its Big Data Lake solution, and with Google Cloud's powerful data analytics and AI technology at its core, iKala can help customers quickly implement four smart marketing strategies to efficiently complete their digital transformation, while increasing the revenue and value of the company brand.iKala C4M (Cloud for Marketing) strategic blueprint. Four core strategies -- performance ads, omni-channel customer journey optimization, scenario-oriented recommendation, AI powered persona for contextual marketing -- are integrated on the iKala Big Data Lake solution....