Thursday, November 14News That Matters

Day: August 10, 2019

Market Online Like a Pro with These 10 Tips – Small Business Trends

Market Online Like a Pro with These 10 Tips – Small Business Trends

Online Marketing Tips
Whether you run an ecommerce store or a local service business, you need to make sure that customers can find you online. There are a ton of tactics you can use to accomplish this, from keyword optimization to mobile marketing. See what has worked for members of the online small business community by reading their insights below. Understand Search Intent SEO isn’t just about finding a few keywords and injecting them into your online content. By understanding exactly what your customer journey might look like at every stage, you can tailor your online presence to respond directly to their queries. Aaron Agius offers more on search intent in this Search Engine Land post. Manage Your Reputation on Google One of the first things a customer might do when they learn about your business is s
Finding Investors Using Digital Marketing – Business 2 Community

Finding Investors Using Digital Marketing – Business 2 Community

Online Marketing
It’s not rocket science. Emerging growth companies and hedge/venture funds need to find investors. While there are many ways to do this, the process can be streamlined. Digital marketing is a great way to use analytics to identify potential investors. I will give you some of the big picture steps in this article. Then, I will lay out some of the details of each step over the next few weeks.Over the past year, I have spent significant time at investor conferences like The Money Show in Florida or the Family Office Club meetings around the country in New York, Miami, and Dallas. A common theme I have seen is that companies and funds are seeking investor dollars, but they struggle to get their message in front of the right people. Then, once the game is afoot, fundraisers need to identify
Chicago Bears: Using the end of last season as motivation – Da Windy City

Chicago Bears: Using the end of last season as motivation – Da Windy City

Motivation
Chicago Bears (Photo by Jonathan Daniel/Getty Images) Chicago Blackhawks: The current core meets the future core by Vincent Parise The Chicago Bears have had a pretty good offseason, but the pain of the way 2018’s season ended still lingers and will until the 2019 season begins.Most people recognize that the Chicago Bears are likely going to have a really good year in 2019. They were an elite team in 2018 and are going to be looking to build on it this year. The way it ended made it even worse because that team truly could have done something special had they won their playoff game against the Philadelphia Eagles.That is no disrespect to the Eagles, who were the defending champs at the time and deserved to be respected as such. With that said, if Cody Parkey makes that field goal th
Why Should Corporate Adopt Gamification To Train And Motivate Their Employees – BW Businessworld

Why Should Corporate Adopt Gamification To Train And Motivate Their Employees – BW Businessworld

Motivation
With a revolution in the corporate culture, Gamification has become a successful employee training and retention technique. Gamification is a process of integrating gaming elements in an eLearning process to deduce a practical learning experience. Employees are essential pillars of a firm, and it is an employer’s responsibility to ensure the employees are always motivated. The ideal way to keep the motivation level high is to recognize and reward employees’ hard work and dedication. Below mentioned is the list of top 5 reasons how gamification helps in achieving effective employee training and enhancing the employee motivation level.1.Employee engagement- You must have heard, “It is good to have a healthy competition.” A little sense of competition can enhance the motivation level and i
3 WOMM (Word-of-Mouth Marketing) Tips for B2B Marketers – Business 2 Community

3 WOMM (Word-of-Mouth Marketing) Tips for B2B Marketers – Business 2 Community

Online Marketing Tips
With WOMM (word-of-mouth marketing) driving billions of dollars in sales every year, it’s no surprise that it’s one of the most coveted sources of marketing. Positive word-of-mouth interactions can exponentially drive sales when leveraged through channels like referral marketing, affiliate programs, influencer marketing, and partnerships.What exactly is WOMM?Word-of-mouth marketing is a naturally occurring conversation, typically face-to-face, that results in a recommendation of a product/service. Transitioning this naturally occurring conversation into a marketing strategy, word-of-mouth marketing actively influences and encourages consumers to share their recommendations.But thanks to technology, word-of-mouth marketing is no longer limited to face-to-face conversations.As marketers,
New look Wildcats not lacking any motivation headed into the season – KAKE

New look Wildcats not lacking any motivation headed into the season – KAKE

Motivation
MANHATTAN, Kan. (KAKE) - In 22 days, Kansas State kicks off their 2019 season against Nicholls State. and when this team hits the field at Bill Snyder Family Stadium, they will not be short on motivation. Especially after finishing the 2018 season 5-7 and missing out on a bowl berth. "If you were doing something in practice, you know some guy getting all high and mighty or something someone could easily go, guys we went 5-7 last year," said Kansas State senior wide receiver Dalton Schoen. "A lot of times in our summer workouts we'd be running, it's hot no one wants to keep going, all it takes is for me or one of the leaders to step up and say guys we didn't finish any games last year. We let three, debateably four games slip away in the 4th quarter." ...
Can Self-Help Heal the Body Politic? – The Atlantic

Can Self-Help Heal the Body Politic? – The Atlantic

Self Help
After Marianne Williamson garnered enough support to land her on the Democratic debate stage twice, politically engaged people had little choice but to take her half-seriously, and look into what her “politics of love” was all about. Many were horrified by what they found. In the critics’ view: an ableist, anti-science fat-shamer who has achieved celebrity peddling a coldhearted individualism cloaked in a disingenuous celebration of love and spirituality.This assessment, circulated widely on the internet alongside incriminating old tweets and highlighted passages from her many books, shines a light on the whole self-help industry, as well as the woo-woo West Coast variety that Williamson has helped make mainstream. Since the 18th century, boosters of self-improvement strategies have
When Did Self-Help Become Self-Care? – The New York Times

When Did Self-Help Become Self-Care? – The New York Times

Self Help
ImageBefore she was running for president, Marianne Williamson was an author.CreditLucas Jackson/Reuters“Wellness” is a word that has come to encompass our latest dominant sociocultural obsession — how to take care of ourselves in the world. It may, at one point, have been popularly understood as an extension of self-help, a category of literature and speaker circuits that is devoted to personal optimization (and often, productivity). But more recently, under the potent influence of millennial values, wellness has been positioned and marketed as self-care. This wellness is softer, gentler, more forgiving than its self-flagellating forebear. Definitely more fun.Maybe the new wellness is — to borrow from the Democratic primary candidate and self-help author Marianne Williamson — a return
Earn digital marketing certifications with this series of online courses – Mashable

Earn digital marketing certifications with this series of online courses – Mashable

Online Marketing
Just to let you know, if you buy something featured here, Mashable might earn an affiliate commission. Image: rawpixel from pexels By STACKCOMMERCEMashable Deals2019-08-10 09:00:00 UTC TL;DR: The Digital Marketing Certification Training Bundle is on sale in the Mashable Shop, and you can pay whatever you want. With so many digital platforms out there, marketers are tasked with meeting audiences where they already are. You know the drill: Facebook and Snapchat, Pinterest and Instagram — the list goes on. But do you know the nuances and best practices of these platforms? In order to be a better online marketer, you’ll want to understand the ins and outs of how users interact with campaigns on each platform specifically.  For that, we turn you to this Digital Marketin
Earn digital marketing certifications with this series of online courses – Yahoo Finance

Earn digital marketing certifications with this series of online courses – Yahoo Finance

Online Marketing
TwitterFacebook<p class="canvas-atom canvas-text Mb(1.0em) Mb(0)--sm Mt(0.8em)--sm" type="text" content="TL;DR: The Digital Marketing Certification Training Bundle is on sale in the Mashable Shop, and you can pay whatever you want." data-reactid="51">TL;DR: The Digital Marketing Certification Training Bundle is on sale in the Mashable Shop, and you can pay whatever you want.With so many digital platforms out there, marketers are tasked with meeting audiences where they already are. You know the drill: Facebook and Snapchat, Pinterest and Instagram — the list goes on.But do you know the nuances and best practices of these platforms? In order to be a better online marketer, you’ll want to understand the ins and outs of how users interact with campaigns on ea