Thursday, November 14News That Matters

Day: August 9, 2019

Use These Artificial Intelligence Tools and Improve Your Marketing Strategy – Business 2 Community

Use These Artificial Intelligence Tools and Improve Your Marketing Strategy – Business 2 Community

Marketing Strategy
Today I have some marketing tools for a winning artificial intelligence strategy. Here’s four links with tips and tricks to kick start your work week.Building a brand involves using the latest technology that will grow your influence and reach. Your business needs the latest tools in order to keep up to date with marketing trends. Want to improve your reach online? Take advantage of these resources, and let me know how these work for you!1) Content automation – AcrolinxThis artificial intelligence based platform can help improve and manage your content. Acrolinx offers technology that enables you to better connect with your customers and grow your business online. Their software provides great results with accurate measurement of your engagement and actions taken by your community. Prod
What Every Entrepreneur And Marketer Needs To Understand About Experiential Marketing and Gen Z. – Forbes

What Every Entrepreneur And Marketer Needs To Understand About Experiential Marketing and Gen Z. – Forbes

Online Marketing
Millennials and Gen Z attend the Coachella Music & Arts Festival(Photo by Amy Harris/Invision/AP)Amy Harris/Invision/APAs I continue to do more research on Gen Z in an effort to understand this population segment, the word experiential keeps coming up. That Gen Z craves experiences in their lives versus just owning or even consuming products and services. To better understand how entrepreneurs and marketers need to shift their mindset for the Gen Z population, I reached out to Daniel George, Founder of Limitless Creative. It’s a  next generation marketing/brand agency focused on providing experiential based marketing services for brands trying to better reach younger Millennials and the Gen Z population. George was recognized by Forbes on their 30 Under 30 - Marketing &
Kate Upton Shared What Motivates Her to Be Her ‘Strongest Self’ — and Celebs Are Joining In! – PEOPLE.com

Kate Upton Shared What Motivates Her to Be Her ‘Strongest Self’ — and Celebs Are Joining In! – PEOPLE.com

Motivation
| PEOPLE.com Welcome! Meredith collects data to deliver the best content, services, and personalized digital ads. We partner with third party advertisers, who may use tracking technologies to collect information about your activity on sites and applications across devices, both on our sites and across the Internet. You always have the choice to experience our sites without personalized advertising based on your web browsing ac...
Music Makes MS Patients More Motivated, Less Mentally Drained While Walking, Study Suggests – Multiple Sclerosis News Today

Music Makes MS Patients More Motivated, Less Mentally Drained While Walking, Study Suggests – Multiple Sclerosis News Today

Motivation
People listening to music during an extended walk tend to sync their steps to its beat — and for those with multiple sclerosis (MS), such synchronization helps to overcome mental fatigue and improve motivation, a study found. “Continuous 12 min walking to music, metronomes and in silence: Auditory-motor coupling and its effects on perceived fatigue, motivation and gait in persons with multiple sclerosis” was published in the journal Multiple Sclerosis and Related Disorders. Authorities recommend that MS patients walk at moderate intensity for at least 10 uninterrupted minutes, three times a day, five days a week. But as the study noted, most don’t walk for more than five or six minutes at a time each day, possibly due to the fatigue and gait problems their disease brings.
How To Develop A Successful Content Marketing Strategy – Forbes

How To Develop A Successful Content Marketing Strategy – Forbes

Marketing Strategy
Having a solid content strategy in place that is expertly executed can help in two ways:  1. Make your company stand out as a thought leader 2. Significantly increase your website rankings Both will ultimately draw in more viable leads and clients. Let’s discuss how you can accomplish creating a content strategy plan. A content marketing strategy is an essential component to having a successful site. Not having a plan in place prevents many companies from achieving their desired marketing results. More importantly, creating a haphazard plan can be a complete waste of time, where you target the wrong audience and write the wrong content.  The first step to developing a successful content strategy is to stop writing random content for your site. Stop writing short blog posts. S
Motivated perception, explained – Vox.com

Motivated perception, explained – Vox.com

Motivation
The Dartmouth versus Princeton football game of November 1951 was, by all accounts, brutal. A Princeton player broke his nose. A Dartmouth player broke his leg. But in the aftermath, each side blamed the other for instigating the violence. With so much debate about “who started it,” two psychologists, Albert Hastorf of Dartmouth and Hadley Cantril of Princeton, united to answer this question: Why did each school have such a different understanding of what had happened? Hastorf and Cantril decided to run a very simple test. They asked students at each university to watch video highlights from the game. During the replay, the students were instructed to pretend to be the referees. In the results, the rival students greatly disagreed over which team was more at fault. The psychologists con
(Online) Marketing Internship in North Holland, Amsterdam – IamExpat in the Netherlands

(Online) Marketing Internship in North Holland, Amsterdam – IamExpat in the Netherlands

Online Marketing
Dutch Walltextile Company (DWC) is looking for an enthusiastic intern with experience in (online) marketing. DWC is a fast-growing start-up that deals with the production and sale of high-end wall textiles. DWC focuses entirely on the B2B market and is therefore in constant contact with stores, interior designers and architects.    What do we offer you?You will of course receive a competitive internship allowance. During this internship DWC expects you to work full time in the marketing team. DWC is a young and informal company where a good working atmosphere is important. The work will vary from managing the online marketing channels to thinking along with new marketing opportunities, and everything that comes with it. In addition, you will be fully involved in all the new de...
6 Steps in Developing an Optimal Social Media Marketing Strategy [Infographic] – Social Media Today

6 Steps in Developing an Optimal Social Media Marketing Strategy [Infographic] – Social Media Today

Social Media Marketing
These days, coming into social media marketing without a plan is guaranteed to see you fall flat, and lose out on opportunities. In the early days of social, it was easier to start up a profile on a new platform and quickly build a following, but with algorithm changes, habitual shifts, and an increasingly digital native audience, who know what they like (and what they don't), that's no longer the case.  Now, there's more competition for attention within feeds, and people are using each platform in different ways, and for different purposes. Wade into that sea without a plan and you'll just get washed away. You need a defined, strategic approach to maximize your return on effort, and investment. This infographic from consultant Jasleen Sardar will help. The listing cove...
Cisco names Dentsu's Isobar its digital marketing innovation agency of record – AdAge.com

Cisco names Dentsu's Isobar its digital marketing innovation agency of record – AdAge.com

Online Marketing
Cisco has added Dentsu Aegis Network's Isobar to its roster of agencies, naming it digital marketing innovation agency of record (say that 10 times fast).Under the partnership, Isobar has signed onto a one-year retainer contract with the IT, professional networking and cybersecurity solutions provider to help it develop its new "digital experiences" offering. Isobar Chief Innovation Officer Dave Meeker said the work was won without a review and came in through an existing relationship between Cisco and Merkle, the data firm in which Dentsu Aegis acquired a majority stake in 2016, and which now works across the holding company's various agencies. "Merkle has a longstanding relationship with Cisco and we're always looking for synergies," Meeker told Ad Age. Movin...

Famous Hard Work Quotes for Motivation – 60 of Them! – Small Business Trends

Motivation
Hard work is the most important key to success. Without being willing to work hard and put everything into a venture, business success is nearly impossible. No matter what industry you work in, hard work and team spirit is the recipe for a burgeoning and successful business. However, as every business owner, manager and entrepreneur will tell you, some days are significantly more productive than others. Are you or your team in a slump and in need of a boost? Share a few of the following famous hard work quotes designed to inspire yourself and your team. Famous Hard Work Quotes 16 Quotes to Drive Business Success No inspiring business leader got to where they are without a willingness to work hard and put everything into their business. The following rousing leaders, entrepreneurs and ...