We've come across stories of successful marketing strategies from fellow hospitality businesses, ranging from ordinary, well-loved tactics to unique, never-seen-before strategies. But what makes a hospitality marketing strategy successful? Is it choosing digital over traditional marketing or vice versa? Is it about weighing push strategies more than the pull tactics? Read on to discover the 14 tenets that make a robust hospitality marketing strategy, tested and tried by fellow hospitality businesses that found success in their marketing strategies. 1. Hospitality Marketing for Engagement Hospitality marketing is more focused on driving engagement. Sales only come next, since booking rates are credited mostly to factors like seasonability, market segmentation, and compe...
Granger Smith’s wife Amber is finding hope after her 3-year-old son River died with help from another mom who also lost her young child. In a new Instagram post, Amber Smith shared that has been reading Sherri Burgess’ “Bronner: A Journey to Understand” to find insight into her tragic loss. Sharing an excerpt from Burgess’ book, in which the author explains how she found purpose after losing her son, Amber opened up about how the book has proved to be “magic” for her. “‘Suffering produces in us endurance and character and hope. It steadies us in our faith and deepens its roots in order that we may be able to weather any storm. It makes us reach forward to greater things than we can see right now, but that we know for sure not only exist, but will be ours at the last.’ Excerpt from the b
The health and fitness industry is extremely competitive. (more…)
Digital marketing is the application of marketing strategies carried out in digital media. All the techniques of the offline world are imitated and translated into a new world, the online world. In the digital field, new tools appear such as immediacy, new networks that arise day by day and the possibility of real measurements of each of the strategies used. It is essential for your business knowing its main channels and its advantages that help design the best strategies to take all the actions related to the online environment. Digital marketing is a set of marketing techniques that run on media and internet channels. It is about making the most of online resources and opportunities to boost a business or brand efficiently, that is, it is a system to sell products and services to ...
“Ladies and gentlemen, it’s the 11th hour. It’s not midnight yet, but we need to wake up, and we need to wake up fast.”It’s a hot July evening, and Marianne Williamson is talking to hundreds of rapt followers and fans at Los Angeles’ Saban Theatre. “We have to atone for how irresponsible we’ve been,” she says. “And as we do that, it’s amazing what will happen inside of each and every one of us.”Williamson’s address is no religious sermon, self-help seminar, or 12-step meeting, though it contains elements of all of the above. It’s a campaign speech. Back in January, she had appeared on the same stage to announce her run for the US presidency. Since then, the bestselling author, activist, and spiritual leader has been calling on her followers to get engaged with America the way they
<p class="canvas-atom canvas-text Mb(1.0em) Mb(0)--sm Mt(0.8em)--sm" type="text" content="An easy-to-use yet powerful and reliable influencer marketing platform to connect brands and influencers with a perfect match." data-reactid="11">An easy-to-use yet powerful and reliable influencer marketing platform to connect brands and influencers with a perfect match.<p class="canvas-atom canvas-text Mb(1.0em) Mb(0)--sm Mt(0.8em)--sm" type="text" content="SHENZHEN, CHINA / ACCESSWIRE / July 30, 2019 / InflueNex, an influencer marketing platform, was recently released with several powerful features, including searching, managing, analyzing and contacting influencers. People can use InflueNex for their social media influencer marketing w
Article by Adam S. Kamras Photo illustration by Cindy Dolan July 25, 2019 Editor's note: Tianqi Fan contributed reporting to this article. In 1994, the banner advertisement was born when Wired.com, then known as HotWired, posted a clickable image for AT&T that asked, “Have you ever clicked your mouse right here? You will.” Twenty-five years later, the practice of advertising and promoting products or services mainly online — known as digital marketing — using web browsers, mobile phones and other digital mediums is ubiquitous. From the more obvious tactics, like emails delivered to consumers’ inboxes and messages appearing in their Facebook feeds, to less transparent measures, such as certain businesses risi
Marianne Williamson, a well-known self-help author, is being criticized for her recent comments in interviews and on Twitter about the overprescription of antidepressants, as well as past comments about the role of antidepressants in suicides and use as a way for companies to make money. Earlier in July, in an interview with the New York Times, Williamson expressed that she does not hold judgement against those who take antidepressants, but that her issue lies in the prescription methods of such medications. Most recently, Williamson spoke to New York Times political reporter Maggie Astor about her beliefs. Before the interview, Astor says Williamson asked her to read her book, Tears to Triumph, which has to do with embracing emotional pain. “However deep my sufferin