Sunday, September 22News That Matters

Day: July 24, 2019

5 Effective Post-Launch Mobile App Marketing Strategies You Should Consider in 2019 – Customer Think

5 Effective Post-Launch Mobile App Marketing Strategies You Should Consider in 2019 – Customer Think

Marketing Strategy
Photo by Charis Gegelman With the billions of smartphone users today, mobile apps have become a part of our day to day lives. Last year, there were 205 billion apps downloaded and in 2022 the number is expected to grow to over 250 billion. After reading these impressive statistics you might ask yourself: “How am I supposed to make people choose mine?” At first sight, the number of downloads is way larger than the one of the mobile apps. In fact, this comforts many app-owners, making them think that launching an app is enough and downloads come themselves. However, that’s not how things work. There are many apps on the market that were downloaded only a few hundred times, and thousands of apps (25%) that are downloaded but used only once, then abandoned. Creating a solid marketing strat
Eight Travel Industry Online Marketing Trends and How to Leverage Them – Hotel-Online.com

Eight Travel Industry Online Marketing Trends and How to Leverage Them – Hotel-Online.com

Online Marketing
Joseph Franklyn McElroy | July 24, 2019 By Joseph Franklyn McElroy The travel industry is booming by almost any measure; according to Tourism Economics’ Global City Travel: 2019 to 2025 report, 630 million international travelers are expected to visit the top 300 cities around the globe in 2019, an increase of 4.6 percent over 2018. Yet, despite continuing marketing growth, the battle for revenue and market share has never been fiercer. That’s all the more reason to study the latest online travel marketing trends to ensure you are adapting your efforts to remain relevant and standout. Adding some of these eight strategies to your travel Internet marketing plan will help attract targeted traffic and build
BARRIERS TO LIVING WELL: Use enjoyment as motivation to achieve your goals – TheChronicleHerald.ca

BARRIERS TO LIVING WELL: Use enjoyment as motivation to achieve your goals – TheChronicleHerald.ca

Motivation
Many do not do the work needed to move from a new behaviour they want to become part of their lives, like exercise, to form it into a new habit that is done daily without question. I appreciate this sounds sciency but if it was as simple as “just do it”, we would all be doing it. The forming of a habit is a whole science with dedicated research journals and thousands of books on the topic. You can get a whole degree on the topic if you want. We have been acclimatized that it is as easy as setting a goal to be successful and is the answer to establishing a new habit that you will carry on for the rest of your life. This is not just for exercise but for dieting, saving money, being mindful, having a hobby and preached for so many other things. 52 per cent of people polled say motiv
Fake followers in influencer marketing will cost brands $1.3 billion this year, report says – CNBC

Fake followers in influencer marketing will cost brands $1.3 billion this year, report says – CNBC

Social Media Marketing
Kylie Jenner, Kim Kardashian West, and Kendall Jenner attend The 2019 Met Gala Celebrating Camp: Notes on Fashion at Metropolitan Museum of Art on May 06, 2019 in New York City.Kevin Tachman/MG19 | Getty Images Entertainment | Getty ImagesBrands pay billions of dollars globally a year to promote their products through influencers who have sizable followings on top social media sites. But a new report suggests that, for a good chunk of their spending, those advertisers are getting ripped off.Influencer marketing gives brands of all sizes a way to reach relevant audiences on platforms such as Instagram, Snapchat or YouTube in a way that might feel more authentic to a consumer. To appear more influential than they actually are, influencers can buy fake followers and pay for bots to like or...
These Self-Help Books Will Make You Finally Get Your Sh*t Together – Cosmopolitan.com

These Self-Help Books Will Make You Finally Get Your Sh*t Together – Cosmopolitan.com

Self Help
'The Myth of the Nice Girl' by Fran Hauser Amazon.com If you're familiar with the classic dilemma of wanting to be nice, but not wanting to be seen as a doormat, and wanting to be a leader, but afraid of being seen as a bitch, this book is for you!  Fran outlines exactly how to become a successful career woman without having to change who you are. Let's block ads! (Why?) Source link
Why Micro-Influencers May Be the Most Effective Influencer Marketing Strategy – Business 2 Community

Why Micro-Influencers May Be the Most Effective Influencer Marketing Strategy – Business 2 Community

Marketing Strategy
They say bigger is better … but in the case of influencer strategy, we think the opposite could be true.The latest data shows that micro-influencers, influencers with 10,000 or fewer followers, are getting the best results for brands and businesses. More engagement, more clicks, and lower ROI. Keep reading as we dive into the world of micro-influencers and explain the ins and outs of this new trend toward going small with your influencer campaigns. If you’re keen to dip your toe into influencer marketing or if you’re just interested in a strategy shakeup, then we think you’ll find a lot to love in this post!Understanding influencer marketing and micro-influencersInfluencer marketing has been on the rise for years now. Today, you see influencer marketing as a core strategy of direct-to-c
Digital Marketing Resources: Our Top Choices for Inventors Wanting to Promote their Product – Inventors Digest

Digital Marketing Resources: Our Top Choices for Inventors Wanting to Promote their Product – Inventors Digest

Online Marketing
These resources include social media marketing, content marketing, email marketing, website design and development, and more. BY ELIZABETH BREEDLOVE Say you’ve spent most of your life inventing new products, but you’ve hit the jackpot with your most recent idea and you’re ready to take it to market. You’re putting together your online marketing strategy. You’ve built a small website, set up social media profiles and read some articles about marketing, but you’re ready for the next step to ensure you’re able to effectively promote your product, launch your business and grow your company. If this is you, you’re likely looking to learn all you can about marketing a product online so that you can rapidly grow your new business. Here are a number of resources for learning more about digital
Motivation matters – so this summer, rekindle your energy and your leadership style – University Affairs

Motivation matters – so this summer, rekindle your energy and your leadership style – University Affairs

Motivation
When leaders show employees they care, trust and empathize with their situations, it motivates employee performance and commitment. This article is republished from The Conversation under a Creative Commons license. Read the original article. Finding motivation to make changes as a leader can be both daunting and exciting — particularly in the summer, traditionally a time of vacation or respite from year-round routines. Play is important for rejuvenation and creativity; whether you’re a leader in a school or another setting, kindling that energy is so important. Leaders are influential not only for their own strengths — but rather because they are skilled in motivating people to grow their own talents. Leadership can have a ripple effect: in an educational setting, n
How to Make Even the Most Mundane Tasks More Motivating – Harvard Business Review

How to Make Even the Most Mundane Tasks More Motivating – Harvard Business Review

Motivation
Executive Summary People want purposeful work. That’s why companies try to inspire employees with mission statements about the impact their work can have. But constantly hearing messages about making an impact when one’s work doesn’t feel very impactful can backfire — employees might ruminate about the lack of meaning in their work and become less motivated and engaged. Research suggests that managers can help employees see how even the most mundane tasks contribute to a larger goal, imbuing their work with meaning and keeping them motivated. UpperCut Images/Getty Images People want purposeful work, and managers know it. That’s why companies try to inspire employees with mission statements about the impact their work can have. Ikea tells emp