Sunday, September 22News That Matters

Day: July 23, 2019

AppSwarm Appoints Vivek Sonchhatra as Their Digital Marketing Director – MarTech Series

AppSwarm Appoints Vivek Sonchhatra as Their Digital Marketing Director – MarTech Series

Online Marketing
Vivek Sonchhatra, also known as “Old Hands” in the Online Marketing industry, brings over 7 years of extensive experience in online marketing. Vivek started the journey from personal blogging in 2012. He has spent an immense amount of time researching ways to market his blogs online and has driven this experience in learning the many tactics of online marketing. Vivek has keen experience in Inbound marketing tactics to drive clients through Sales Funnel Techniques. Marketing Technology News: Gartner Survey Shows Inside Sales Organizations Risk Losing 24% of Employees This Year Vivek has worked on over 500 google ads accounts and has ranked over 2000+ keywords in the last 2 years for industries such as legal, ecommerce, healthcare and on-demand services like last-mile delivery. He is cur

Why self-help books can be harmful – Fast Company

Self Help
Your obsession with self-help books could be hurting your productivitySelf-improvement isn’t a one-size-fits-all approach, and benchmarking your progress against others can be dangerous and counterproductive. [Photo: Thought Catalog/Unsplash] By Aytekin Tank4 minute ReadIf there was a pill that could magically enhance your brainpower, would you take it? For one out of four Oxford Students, the answer was “yes.” In 2015, a quarter of the student population admitted to taking modafinil, a “smart drug” that researchers found does improve thinking skills.advertisementadvertisementAs a society, we are obsessed with optimizing every part of our lives—our eating, sleeping, studying, exercising, relationship-ing, and, of course, working. As a result, the market for self-improvement conten
Marketing Tips to Effectively Promote Your Nonprofit – The Urban Twist

Marketing Tips to Effectively Promote Your Nonprofit – The Urban Twist

Online Marketing Tips
Nonprofits are busy these days as the world reaches new levels of generosity. Americans alone, for instance, gave over $400 billion to charity in 2017. In addition, communication tools like social media along with technology, in general, have tremendously increased awareness of nonprofit organizations, how they work, and what causes they espouse.  When it comes to the nonprofits themselves, though, it can be a bit challenging to be heard through all of the white noise. With so many other organizations crowding the stage, it’s often difficult for nonprofits to stand out, especially if they’re smaller organizations doing work in geographically restricted areas like inner cities or suburbs. ADVERTISEMENT If your nonprofit is struggling to get the message out, here are a fe
Dr. Lauren Goodall (PsyD) Releases Her Ground-Breaking Self-Help Book, 'Bipolar is Not an STD' – TippNews DAILY

Dr. Lauren Goodall (PsyD) Releases Her Ground-Breaking Self-Help Book, 'Bipolar is Not an STD' – TippNews DAILY

Self Help
LAUDERDALE, Fla., July 23, 2019 (SEND2PRESS NEWSWIRE) — Dr. Lauren Goodall (PsyD), releases her ground-breaking self-help book, “Bipolar is not an STD” (ISBN: 978-1543975581), Dr. Goodall designed the book around getting people better faster. She wanted a book that could be finished over the course of a weekend; not something that would take a long period of time to plow through. There are distinctive compasses in the book. “People always confuse Personality disorders, with mood problems. That’s like confusing north from west. You won’t end up in the right place; confusing the two,” says Goodall. Instead of talking about the usual in relationships, she goes beyond affairs and relationship screw-ups that people don’t recognize. “There are a million ways to screw up a relationshi
7 Keys to Dealing with Customer Complaints Online [Infographic] – Social Media Today

7 Keys to Dealing with Customer Complaints Online [Infographic] – Social Media Today

Online Marketing
With more ways than ever to communicate and interact online, people are naturally going to use such platforms to air their grievances - especially with brands, and what they might perceive to be poor service, low quality, etc. This is why word of mouth is now so crucial - in the past, word of mouth was limited to those you spoke to or saw, to your immediate social circles of family and friends with whom you maintained regular contact. But now, you have access to the various perspectives of many, many more people, some of whom you might not even know personally. And even if you don't have an 'in real life relationship', their opinions can be highly influential in what you're willing to spend your money on. That's also why, for brands, dealing with posted complaints and issues is a...
Martech is marketing – MarTech Today

Martech is marketing – MarTech Today

Online Marketing
For today’s marketer, technology touches everything we do, from the CRMs that house our client data to the design software that powers our most daring creative. In fact, the martech-enabled ways in which we create more personalized and meaningful connections with our customers have moved from being experimental to foundational as the tool landscape grows and the tactics become established. If you think about it, the separation between the tech and the tactics has shrunk to the point where there might be no separation at all. You might even say martech is marketing.That’s exactly what we’re saying, and we’ve even made “Martech is Marketing” the tagline for our MarTech conference series.Webinar: Martech is Marketing: A Live Q&A with Scott BrinkerOver the past decade, marketers have in
Mel Robbins on Turning Her Five Second Rule Self-Help Book into a New Daytime Talk Show – Parade

Mel Robbins on Turning Her Five Second Rule Self-Help Book into a New Daytime Talk Show – Parade

Self Help
Mel Robbins is the first to admit that the idea of counting backwards from five to one and changing your life as a result, on its face is the stupidest thing you could ever say. And yet, on the February morning eleven years ago when she first tried it out, it worked. It got her out of bed after being stuck in a cycle that wasn’t allowing her to move on with her life.“You have to find the courage and the push that you need to change the way that you are dealing with your relationships, to change the way that you look at your future, to change the way that you think about what’s possible,” she tells Parade.com in this exclusive interview. “And, so, my life has been a testament to the little things that you can be doing in order to change for the better.”That simple 5 Second Rule, as it ha
Eight practical digital marketing tips for small businesses – Media Update

Eight practical digital marketing tips for small businesses – Media Update

Online Marketing Tips
Digital marketing is about targeting the right audience and converting them into buyers. It is a huge goal to achieve, and it involves many small steps along the way. Let’s focus on the eight tips that lead towards a good digital marketing strategy:1. Start by analysing your competitors Do you know how Instagram was founded? Kevin Systrom and Mike Krieger analysed social media and photo sharing platforms, and realised that people needed something better. They promoted unique features of the app, and that’s what helped them grow. You want to do what Systrom and Krieger did. When you have an idea, it’s important to see how competitive businesses approach that idea and how they promote it. You want to differentiate yourself from the competition. 2. Use creativity apps for the brainstorming
Pinterest Adds New Self-Help Tool to Assist Users Dealing with Mental Stress and Fatigue – Social Media Today

Pinterest Adds New Self-Help Tool to Assist Users Dealing with Mental Stress and Fatigue – Social Media Today

Self Help
Pinterest is rolling out a new set of self-help tools which are designed to assist users who are dealing with mental health issues by offering quick exercises that they can follow along with, right from the app. As you can see in the example above, the above alert will be triggered by related searches. As explained by Pinterest: "People will see a prompt to explore these resources when they search for things like “stress quotes,” “work anxiety” or other terms that indicate they might be feeling down. The experience is not meant to replace professional care, but it may help someone if they need support." Pinterest says that its users conduct "millions of searches" related to emotional health on the platform every year, which is what prompted this new initiative.  Whenever a us
AppSwarm Appoints Vivek Sonchhatra as Their Digital Marketing Director – Yahoo Finance

AppSwarm Appoints Vivek Sonchhatra as Their Digital Marketing Director – Yahoo Finance

Online Marketing
<p class="canvas-atom canvas-text Mb(1.0em) Mb(0)--sm Mt(0.8em)--sm" type="text" content="TULSA, OK, July 23, 2019 (GLOBE NEWSWIRE) -- via NEWMEDIAWIRE -- AppSwarm, Corp. (OTC: SWRM) Appoints Vivek Sonchhatra as Their Digital Marketing Director." data-reactid="11">TULSA, OK, July 23, 2019 (GLOBE NEWSWIRE) -- via NEWMEDIAWIRE -- AppSwarm, Corp. (OTC: SWRM) Appoints Vivek Sonchhatra as Their Digital Marketing Director.Vivek Sonchhatra, also known as “Old Hands” in the Online Marketing industry, brings over 7 years of extensive experience in online marketing. Vivek started the journey from personal blogging in 2012. He has spent an immense amount of time researching ways to market his blogs online and has driven this experience in learning the many tactics of