Sunday, September 22News That Matters

Day: July 22, 2019

Kids clothing retailer Rockets of Awesome nabs former Walmart e-commerce exec for SVP role – CNBC

Kids clothing retailer Rockets of Awesome nabs former Walmart e-commerce exec for SVP role – CNBC

Online Marketing
Earlier this year, Rockets of Awesome landed a $12.5 million investment from Foot Locker to help it grow.Source: Rockets of AwesomeA former Walmart e-commerce director has departed to help build online kids clothing brand Rockets of Awesome.Scott Turner, a director for Walmart's U.S. e-commerce team who had been working at Jet.com with Marc Lore before the company was acquired by the big-box retailer back in 2016, announced in a post on LinkedIn Sunday evening that he was leaving. His departure hadn't previously been reported. His first day at Rockets of Awesome was on Monday, the company said.Walmart declined to comment.At Rockets of Awesome, Turner will be a senior vice president responsible for digital and marketing. He'll report to COO Anneke Jong, and founder and CEO Rachel Blument...

Digital Marketing Company, fishbat, Explains How to Build a Strong Brand Presence with Social Media – PRNewswire

Online Marketing
NEW YORK , July 22, 2019 /PRNewswire/ -- To help brands maximize online media, digital marketing company, fishbat, explains how to build a strong brand presence with social media. Social media is the quintessential method to reach out and communicate with others in the digital age. It can also be used to help companies develop strong brand presences. As platforms such as Facebook, Twitter, and LinkedIn serve as tools for communication, more companies will establish themselves by using them. Some strategies will be more effective than others. Follow these steps to create an undeniable presence on social media for your SEO Agency in New York. One of the cardinal rules of social media is to remain active. If there is an extended period of inactivity, fans and followers will be likely ...
Prioritize Your Customer Segmentation In Digital Marketing Campaigns – Forbes

Prioritize Your Customer Segmentation In Digital Marketing Campaigns – Forbes

Online Marketing Tips
When you have a broad base of customers, what are the chances that you’re getting the right target for a particular campaign? Let’s say that you have a broad base of customers who are gardeners. To expand your product base, you decide that you want to start a line of products for container gardening for those who love gardening but live in apartments and don’t have yard space.  When developing a digital marketing segmentation campaign to market more directly to this particular audience, here are some ways you can segment your audience: • Large cities with high rises. • Communities with large rental markets. • Zip codes with lots of apartment dwellers and townhomes. • Cities and towns with dense housing. • Senior citizen communities. • Members of container gardening groups. This
How GOQii is using AI for motivation mining – Business Today

How GOQii is using AI for motivation mining – Business Today

Motivation
Buried in a two-bedroom house inside Bengaluru's HSR Layout, a just-born company was busy designing a sole that can fit into a running shoe. The sensors in the sole can plot the runner's "pressure map" - every conceivable pressure that is exerted on the foot and knee. Not far away, in Koramangala, another start-up was designing a match box-sized device with a screen. Plug in the device to your body and it read the pulse rate, the body temperature and ECG. A third company, nearby, was working out of an incubation centre, prototyping something really cool. Jackets with a solar fabric; tuck the phone inside the pocket and it charges. This was 2014. Bengaluru was buzzing with "wearables" start-ups. Fitness bands, smart garments, smart glasses, and the connected watch. The conversation every...
3 Reasons to Develop a Digital Marketing Strategy – Hardware Retailing

3 Reasons to Develop a Digital Marketing Strategy – Hardware Retailing

Marketing Strategy
Lynn Switanowski, founder and president of Creative Business Consulting Group, has spent her career helping independent businesses in many industries grow sales and increase profits while appealing to a changing consumer market. Hardware Retailing talked to Switanowski about why retailers should develop a comprehensive digital marketing strategy and how to get started. Hardware Retailing (HR): How can independent retailers connect to more customers when it comes to marketing their businesses? Lynn Switanowski (LS): The biggest gap right now between independent retailers and how they market their businesses to consumers is how people are using digital technology, including social media, to research, shop and share information about businesses they want to buy products or serv...
Digital Marketing Company, fishbat, Explains How to Build a Strong Brand Presence with Social Media – Yahoo Finance

Digital Marketing Company, fishbat, Explains How to Build a Strong Brand Presence with Social Media – Yahoo Finance

Online Marketing
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10 Easy Steps for Making Social Media a Key Part of Marketing to Affluent Prospects – Entrepreneur

10 Easy Steps for Making Social Media a Key Part of Marketing to Affluent Prospects – Entrepreneur

Social Media Marketing
Follow these quick tips, and you'll soon be honing in on the affluent prospects you've been seeking. July 22, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Dan S. Kennedy’s book No B.S. Marketing to the Affluent. Buy it now from Amazon | Barnes & Noble | IndieBound | Apple BooksNo doubt you can find information on how to set up any social media network out there. But here are a few things you’ll want to do no matter what platform(s) you choose to market your business on.1. Fill out all your information across all of your social media accounts. Affluents search for businesses on social media. Make it convenient
7 Examples Of How Digital Transformation Impacted Business Performance – Forbes

7 Examples Of How Digital Transformation Impacted Business Performance – Forbes

Online Marketing
Stock Price PerformanceGettyDigital transformation involves more than just updating technology and processes; it also involves revenue and shareholders. Many companies are hesitant to invest in digital transformation without knowing if the investment will pay off. However, when done strategically, digital transformation can improve stock prices and revenue in the long run. These seven major companies show that changes might not occur overnight, but investing in digital transformation can make a large financial impact over time.  7 Years At Best BuyBest Buy Stock Price PerformanceGoogle NewsSeven years ago, most people thought Best Buy was dead. Even people within the company didn’t believe it could survive against Amazon. But a new CEO and a fresh digital perspective transformed th