Saturday, December 7News That Matters

Day: July 19, 2019

Why Sales Enablement Requires Both Marketing And Sales Strategies – Forbes

Why Sales Enablement Requires Both Marketing And Sales Strategies – Forbes

Marketing Strategy
Marketing appeals to and attracts potential customers. Sales converts that potential into bottom-line results. As the vice president of sales and marketing at a company that provides sales enablement solutions, I've found that the two entities can join forces via sales enablement, with marketing delivering resources and strategies that help sales close the deal. Moreover, a good sales enablement strategy can improve your return on investment. Research from HubSpot found that companies with service-level agreements (SLAs) between marketing and sales have better cooperation and performance. So why does this approach become such a challenge? Sales enablement should be marketing-driven, yet too often, the way leads are treated during marketing can differ from their experience with sal...
Social Media Marketing: 6 Secrets for Success – Business 2 Community

Social Media Marketing: 6 Secrets for Success – Business 2 Community

Social Media Marketing
geralt / PixabaySocial Media has changed how we live our lives, from getting the news, to interacting with friends and family, to finding trustworthy companies to do business with.Social Media is powerful, inescapable, and it is here to stay.It’s time to up your Social game and get serious with your strategy. Here are 6 secrets for your Social Media Marketing Success.1. Make a PlanSocial Media interaction reflects on your overall business, consistency is important. Whatever you do on Social Media needs to be done consistently.Creating a plan to guide your content and interaction across Social Networks will help you stay on message and make sure you keep the accounts active and your information relevant.Setting aside time to research content, design graphics/videos, and scheduling in upd
Rules for Social Media Marketing – HomeCare

Rules for Social Media Marketing – HomeCare

Social Media Marketing
Like children with a shiny new toy, adults introduced to social media jumped in and started playing: posting personal photos to Facebook, accepting friend requests from long-lost high school pals and checking into every location. Suddenly, users got an inside look into the lives of people they hadn’t connected with in years. But unlike a new toy, social media didn’t come with any real instructions. Users unwrapped it and off they went. Rules of Engagement Without guidelines on how to use social media, disaster is just a tweet away. Many people—and companies—have found this out the hard way. Embarrassing gaffs, impulsive rants and misguided comments are evident across all platforms. What you post on social media is out there forever. The internet never forgets; a selfie posted after
Is Your Productivity At Work Wanting? Adopt These Practical Productivity Tips From Digital Marketers – Thrive Global

Is Your Productivity At Work Wanting? Adopt These Practical Productivity Tips From Digital Marketers – Thrive Global

Online Marketing Tips
Productivity is a critical factor in assessing the efficiency of workers in any given industry. The ability to produce desirable outcomes to total input is pivotal for the growth of an organization. Aside from the impact of productivity in the workplace, what about personal productivity? As an individual, you’d like to spend your time and resources in the best way possible. If you laze around when you’re supposed to be fulfilling certain obligations, you won’t be proud of yourself at the end of that day. That explains the weird feeling you get after binge-watching some Netflix series even if it’s a Saturday and no one is expecting you to be at work. It’s an intrinsic human drive to be productive. Now, back to the work sphere, there are a few productivity tips unique to digital ma
New York Islanders: Winning Is The Motivation For Anders Lee – Eyes On Isles

New York Islanders: Winning Is The Motivation For Anders Lee – Eyes On Isles

Motivation
DENVER, COLORADO - DECEMBER 17: Anders Lee #27 of the New York Islanders plays the Colorado Avalanche at the Pepsi Center on December 17, 2018 in Denver, Colorado. (Photo by Matthew Stockman/Getty Images) New York Islanders Pokemon Staring Lineup Crossover by Michel Anderson After getting a new contract, players can sometimes get complacent. New York Islanders captain, Anders Lee had a great answer on how to avoid complacency.The goal for every single athlete, whether they admit it or not, is to make as much money as you can while you’re able to play. The career of an athlete is very short in terms of the entirety of one’s life, and it’s important to capitalize on that before it’s too late. New York Islanders captain, Anders Lee was able to get his new contract and cash in this summ
Collabra Technology Launches FlashCards™ Innovative Social Media Videos for Real Estate Marketing – PRNewswire

Collabra Technology Launches FlashCards™ Innovative Social Media Videos for Real Estate Marketing – PRNewswire

Social Media Marketing
SPOKANE, Wash., July 19, 2019 /PRNewswire/ -- Collabra Technology, the leading digital marketing platform for the real estate industry, announces the introduction of FlashCards™ instant property videos for compelling social media marketing, launched under the company's TourFactory brand.FlashCards automatically turn listing photos into eye-catching, looping videos optimized for the unique formats preferred by Facebook, Twitter, Instagram, WhatsApp and WeChat. The TourFactory system personalizes each video with property details, list price, agent photo and contact information. Continue Reading
One long day should give Flyers prospect Brink plenty of motivation – NBCSports.com

One long day should give Flyers prospect Brink plenty of motivation – NBCSports.com

Motivation
The Flyers selected Noah Cates during the fifth round of the 2017 NHL draft, plucking him out of Stillwater Area High School in Minnesota with the 137th overall pick. At the time, Brent Flahr, Chuck Fletcher and the Minnesota Wild were sitting at No. 147. "A kid like Cates was right in our backyard," Flahr said. "One thing in Minnesota when you are there, you hate when Minnesota players, especially the good ones, go ahead of you." Flahr can now thank Flyers amateur scout Nick Pryor. As the assistant general manager of the Flyers, Flahr no longer has to kick himself for missing out on Cates. "Nick Pryor did a good job," Flahr said last month at development camp. "He was right near his house. They got him. He looks like a real good prospect for us." (Zack Hill/Philadelphia Flyers) As a fi...
How Can Retailers Boost Sales by Formulating an Efficient Retail Marketing Strategy? Read Infiniti’s Latest Success Story to Gain Detailed Insights – Yahoo Finance

How Can Retailers Boost Sales by Formulating an Efficient Retail Marketing Strategy? Read Infiniti’s Latest Success Story to Gain Detailed Insights – Yahoo Finance

Marketing Strategy
Retail marketing strategy engagement for a European retailer (Graphic: Business Wire)LONDON--(BUSINESS WIRE)--<p class="canvas-atom canvas-text Mb(1.0em) Mb(0)--sm Mt(0.8em)--sm" type="text" content="Infiniti Research, a leading market intelligence solutions provider, has recently announced the completion of their latest retail marketing strategy engagement for a European retailer. During the course of this engagement, the experts at Infiniti Research helped the client to efficiently utilize their marketing budget and attract the millennial group through targeted marketing and promotional campaigns. Also, the study discusses in detail the four-phased approach undertaken by the experts at Infiniti Research to help the client enhance profit margins by 27%." dat...
How Marketing Strategy Drives Customer Retention – Forbes

How Marketing Strategy Drives Customer Retention – Forbes

Marketing Strategy
nullGettyMarketing strategy works better when it encourages customer retention. Sound strategy can prevent too many resources from being allocated to customer acquisition and focuses marketers on the potentially significant financial benefits of customer retention. I recently asked Raji Srinivasan, professor of marketing administration and associate dean for diversity and inclusion at the University of Texas McCombs School of Business, for her thoughts on this challenge. Paul Talbot: What factors should a marketer consider when trying to strike an optimal balance between acquisition and retention? Raji Srinivasan: The factors a marketer should consider: High cost of acquisition of a customer. Ironically, the higher the cost of acquisition of a customer, the greater the need to focus o...
Derry native Denny Elliot takes up role as head of Self Help Africa – Derry Journal

Derry native Denny Elliot takes up role as head of Self Help Africa – Derry Journal

Self Help
Having directly experienced humanitarian and disaster relief operations in the 1990s in countries such as Bangladesh, Somalia and Angola, Derry man Denny Elliott moved on to directing local charitable organisations and working to achieving positive impacts at a local rather than global level. Now, 18 years later, in taking up the role as Head of NI Self Help Africa, Denny feels he has come full circle but is back where he belongs.The vision of Self Help Africa is of a rural Africa, free from hunger and poverty and, within weeks of taking up the post of Head of NI for the charity, Denny was on an aircraft to Uganda, to see first-hand how Self Help Africa is making that vision a reality on the ground.Speaking to the ‘Journal’ on return from his visit to the east African