Sunday, September 22News That Matters

Day: July 16, 2019

Practicing Self-Care Is Important: 7 Easy Habits To Get You Started – Thrive Global

Practicing Self-Care Is Important: 7 Easy Habits To Get You Started – Thrive Global

Self Help
We live in the world where putting yourself first is considered two things – as a selfish activity and as a luxury. There is always something else that has a priority over our health, our wellbeing and happiness. But, it must not be this way.  Self-care is important as it is beneficial for our physical, emotional and mental well-being. If you belong to the group of people who a) never put themselves first: b) believe that doing something for their benefit is a luxurious activity, then, you should pay attention to these 7 easy habits that will get you started. Do something every day that makes you happy If you are new to the idea of putting yourself first, start small. Try doing something for at least 30 minutes every day for a month. Pick an activity that will genuinely ma
How Cannabis Brands Can Harness the Power of Digital Marketing – Green Entrepreneur

How Cannabis Brands Can Harness the Power of Digital Marketing – Green Entrepreneur

Online Marketing
You are not limited to billboards just because Facebook doesn't want your ad dollars. July 16, 2019 4 min read Opinions expressed by Entrepreneur contributors are their own. More states are moving towards legalization, opening new markets for cannabis brands. However, because of the rigid regulations and restrictions that exist around advertising, many cannabis and CBD companies are throwing all of their ad dollars at billboards and local print, overlooking more powerful channels for exposure and engagement.While the big platforms including Facebook, Instagram and Twitter are tricky to navigate, there are digital channels available. As cannabis brands enter increasingly compet...
Hospitality Social Media Marketing News – July 16, 2019 – Hotel News Resource

Hospitality Social Media Marketing News – July 16, 2019 – Hotel News Resource

Social Media Marketing
In two short weeks, Facebook, Instagram, and Twitter have all either announced updates or made updates to their platforms that will impact social media accounts for businesses in the hospitality industry. Keep reading to see all the changes and what they mean for hotels and resorts.  Facebook Ads Organic “Top Fans” Targeting Option According to Social Media Today, Facebook is rolling out a new feature that allows Pages to target their “top fans” with organic posts, showing the content only to them. This could be used to thank them, share exclusive content, or even try to increase the likelihood that big Page supporters see specific updates. Image source: Social Media Today  In order to use this feature, you need to have the “Top Fans” badge en
‘I Have Zero Motivation to Do My Job’ – The Cut

‘I Have Zero Motivation to Do My Job’ – The Cut

Motivation
Workplace advice columnist Alison Green answers all your questions about office life. Got a question for her? Email askaboss@nymag.com. Photo: The Cut Dear Boss, I am absolutely done with my current job. I’ve been here for just over six years now and honestly, I probably should have left a long time ago. My co-workers are lovely, my boss is super supportive, and the benefits are amazing. I just hate my actual job. I st
Bears' Cohen motivated by brother's tragedy – NFL.com

Bears' Cohen motivated by brother's tragedy – NFL.com

Motivation
Much ado has been made regarding the Chicago Bears' motivation for 2019 coming from the devastating conclusion of 2018. It was do-it-all-spectacularly running back Tarik Cohen, after all, who pointed out that coach Matt Nagy has the team re-watching its playoff loss to the Eagles over and over. For Cohen, however, his personal motivation going forward is born of tragedy in the wake of his half-brother, Dante Norman, being shot and paralyzed from the waist down in June. "I just want to do things for him," Cohen said via the Chicago Sun Times' Madeline Kenny. "I want to just, I know it's not possible, but I feel like I want to walk for him." While Cohen cannot walk for Norman, he plans on running for him. "He's my purpose,...
Marketing Goals Vs. Marketing Strategy – ThomasNet News

Marketing Goals Vs. Marketing Strategy – ThomasNet News

Marketing Strategy
Getting digital marketing right isn’t always easy — especially if that marketing is aimed at the manufacturing and industrial sector, which often involves high-volume, high-cost transactions and very long purchase cycles.The decision-making process in this field is inherently slow, and oftentimes industrial marketers struggle to connect with their audience in a way that moves them through the buying cycle while providing them with directly useful, engaging content.It’s never too early to start planning your business goals for next quarter. Setting marketing benchmarks is the only way you’ll be able to achieve scalable growth throughout the next few months and beyond. To help you plan, we've outline the difference between marketing goals and a marketing strategy so you can improve yours
Electronic Intervention is a Cost-Effective Way to Help Women with Substance Abuse Issues – UT News | The University of Texas at Austin

Electronic Intervention is a Cost-Effective Way to Help Women with Substance Abuse Issues – UT News | The University of Texas at Austin

Self Help
AUSTIN, Texas — Providing substance-abuse intervention services for women, particularly in the setting of reproductive health centers, is critical to positive patient outcomes, and offering those services electronically is much less expensive and just as effective in reducing substance abuse as a clinician-delivered intervention, according to new research from the LBJ School of Public Affairs at The University of Texas at Austin published in the journal Addiction. Health economist Todd Olmstead, an associate professor of public affairs at the LBJ School, assessed how screening, brief intervention and referral to treatment (SBIRT) delivered via a computer or iPad fared in helping women seeking routine care in reproductive health centers to lower or quit their use of cigarettes, risky am
How to Use Technology for Direct Mail Marketing – Business.com

How to Use Technology for Direct Mail Marketing – Business.com

Online Marketing
In the competitive digital market, businesses take help of both, offline and online marketing to influence purchase intention.Paper-based advertisements, like direct mails, play a crucial role in influencing the purchase decision of the buyer. While direct mail is a proven marketing strategy, technology takes it to a whole new level.It's evident that even in the wake of technological advancements, customers are actively embracing direct mail. It's no surprise why big corporates invest in direct mail engagement. The touch-and-feel experience offered by direct mail helps customers remember the brand and the product. [Are you interested in direct mail marketing services? Check out the business.com reviews and best picks.]By streamlining the process and utilizing the power of technology in ...
Time to 'Social-ize' Your Real Estate Marketing Strategy – EContent

Time to 'Social-ize' Your Real Estate Marketing Strategy – EContent

Marketing Strategy
Marketing technology is advancing at lightning speed, and things aren’t slowing down. AI, automation, and machine learning are just a few of the tools supplanting antiquated marketing processes. Specifically, real estate marketers are in a constant race to keep up with shortening attention spans, digitization of the marketplace, and rising competition—all while working at breakneck speed to identify and engage their prospects. Where do they reside online? That’s easy – on social media.Currently, 79% of the U.S. population has at least one social media profile, and globally, Facebook has 1.56 billion users logging on each day. Most brands have some sort of online presence whether it’s their company website, Yelp, or Google My Business listing, but that’s sometimes where it stops. The pro
Mix your social media marketing strategy with social intelligence for piping hot results – KnowTechie

Mix your social media marketing strategy with social intelligence for piping hot results – KnowTechie

Marketing Strategy
Content is the most essential ingredient of a digital marketing strategy. It is the most important and essential cornerstone of an online business that can make or break it. However, creating a content that engages and is interactive as well as relatively new every time you write one, is a daunting task. Content that pique interest of the readers, brings traffic to the website and converts it into sales, is equivalent to cracking a witch potion that exists and works. However, with digital marketing social intelligence, it might very well bring you a lot closer to it.What is social intelligence?Edward Thorndike defines social intelligence as “The ability to understand and manage men and women and boys and girls, to act wisely in human relations.”According to Howard Gardner’s theory of Mu