Sunday, September 22News That Matters

Day: July 15, 2019

One Trick to Increase Confidence, Motivation, Productivity and Success – Entrepreneur

One Trick to Increase Confidence, Motivation, Productivity and Success – Entrepreneur

Motivation
It's tough to be productive when you don't have the energy, and without maximising your productivity the chances of success also reduce significantly July 15, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. It’s tough to be productive when you don’t have the energy, and without maximising your productivity the chances of success also reduce significantly.  This is the case for whatever goal you’re trying to achieve: Whether it’s securing your next business deal, losing those extra few kilos or whatever your goals are, energy and motivation is what you need to maximise your productivity and better your chances of accomplishing what you desire
Why lots of influencers and websites want to help you shop Amazon’s Prime Day – Marketplace.org

Why lots of influencers and websites want to help you shop Amazon’s Prime Day – Marketplace.org

Online Marketing
Monday and Tuesday are what you might call the “black Friday” of summer — Amazon Prime Day — which means your social media and email this morning might’ve been jammed with best-buy recommendations from media outlets, bloggers and influencers. The sale is huge, and consumers might be looking for help figuring out where the best deals are.  But there may also be some money in it for those recommenders. Do you want some help finding the best deals on laptops? On beauty products? Stuff for your pets? There are guides online to help consumers find the best deals on all those things and more. When consumers click a link and make a purchase, Amazon, just like other online retailers, will pay a small commission to the recommender.   That’s known as affiliate mark
Edwards motivated by the tale of the tape – NBCSports.com

Edwards motivated by the tale of the tape – NBCSports.com

Motivation
A lot of NBA players scrawl tiny messages on the soles of their game sneakers. Jayson Tatum typically draws a heart and writes, “Deuce,” the nickname of his young son. Kyrie Irving used to write “Whiplash,” a reference to the movie, with some family nods on the opposite side of his shoes.But Celtics rookie Carsen Edwards’ motivation isn’t as subtle. During his time at Vegas summer league, Edwards continued a college tradition of wrapping his right wrist with athletic tape and writing inspirational messages in black Sharpie.HELP MAMA OUTTHANK GODHAVE FUNKILL EVERYTHINGThe messages might not have been particularly noteworthy if Edwards hadn’t forced eyeballs on himself in Vegas. In Boston’s five summer games, Edwards averaged a team-best 19.4 points (6.4

Church's Chicken® Winning Big with Smokehouse Chicken, Marketing Strategy, and Recent Sales – PRNewswire

Marketing Strategy
Christina says the secret lies in the brand's winning combination of good-old-fashioned hard work and no-nonsense messaging. "When we started on the path to make Church's a dominant global player in the fried chicken category, we were determined to lead with our strengths. In our case, that has always been the quality, taste, and skillful preparation of our food," Christina explains. Church's is exceeding comparative sales figures during the first half of the Smokehouse Chicken promotion with +4.2% in sales, and recent transaction growth has been commensurate. These results are even more impressive as they are comparatively performing over strong sales of last year. While much of the QSR industry is seeing negative customer c...
Marketers and Influencers Should Take this Lesson from Google – Social Media Today

Marketers and Influencers Should Take this Lesson from Google – Social Media Today

Social Media Marketing
Imagine someone spends most of their time telling everyone they know they are a travel influencer. Every time you hang out with them, they talk about it. They keep reminding you. They have an Instagram account, a YouTube channel, and a blog. Every once in a while, when they’re in the right mood, they’ll post something. But here’s the thing:  They haven’t spent any time developing a community, nor have they created an actual brand presence – one that makes people want to follow them for their content instead of their words. As a result, no one really knows they exist, and no one engages with them, and, of course, no one shares their content.  Walking the Influencer Marketing Walk Luckily, this person is hypothetical (though there are surely some who fall into that same trap).
Marketing Delivery launches social media management platform SocialStock – AM

Marketing Delivery launches social media management platform SocialStock – AM

Social Media Marketing
Marketing Delivery has launched SocialStock, a new tool for dealers to better manage their social media activity.The online platform integrates a number of social media management and reporting tools, all developed specifically for motor retailers. These include a stock remarketing tool, social media advertising tools, and LeadBox – an automated lead capture system for Facebook.Jeremy Evans, managing director of Marketing Delivery, said: “Social media and eCRM have never been more important to car dealers in the UK, with more and more buyers seeking to interact with dealers digitally.“We already offer a range of different tools to help dealers capitalise on the many opportunities presented by social media. "Bringing everything together under the SocialStock banner means dealers and deal
How the 'Gram Can Rev Up Your Social Media Marketing – Mon., Jul. 15, 2019 – O'Dwyer's PR News

How the 'Gram Can Rev Up Your Social Media Marketing – Mon., Jul. 15, 2019 – O'Dwyer's PR News

Social Media Marketing
Stacy Moskowitz Instagram continues to take social media by storm. In the U.S., there are more than 100 million users — that’s 32 percent of Americans. According to Instagram, 80 percent of accounts follow a business and 68 percent of them interact with brands on a regular basis. That’s nearly 10 times more than with Facebook and the highest of any social media platform. According to MMGY Global’s 2017–2018 “Portrait of American Travelers” study, 48 percent of Instagram users engage with the app to find new travel destinations and places to explore. It’s no wonder, given the visual nature of the platform, with 95 million photos being posted each day. But that doesn’t mean brands are using Instagram as the influential tool it can be. While nearly all major travel and tourism bra
Is app apathy hurting your marketing strategy? – Marketing Tech

Is app apathy hurting your marketing strategy? – Marketing Tech

Marketing Strategy
Are you reaching your audience directly through mobile apps? If not, there is a whole new digital market that remains, literally, untapped. Content consumption is nearly universal on mobile devices in 2019, especially on apps. From Instacart to Waze, apps capture the attention of billions on a daily basis.Three of every four users not only say their phone is useless with apps, but default to using apps when they’re bored. Access to these app users is easily unlocked for mobile marketers, who have access to targeting capabilities that other advertising forms do not. The prevalence of in-app marketing is currently the biggest shift in the digital marketing industry especially in the rapidly growing Asian marketplace, and any brand or company not
5 Social Media Marketing Tools for Teams That Won't Break The Bank – Social Media Today

5 Social Media Marketing Tools for Teams That Won't Break The Bank – Social Media Today

Social Media Marketing
Are you looking for social media marketing tools that'll make your work easier and more effective? Want to improve collaboration between your team and see real results? At the same time, you probably want to achieve these at a low cost. Some tools are simply too costly for your social media budget.  The good news is that there are cost-effective tools that can help you achieve this. The better news is that I'll show you 5 of these tools in a moment. Problem solved. Let’s go through these tools and see exactly how each one can help you get the best results out of your team's social media marketing efforts: from scheduling to content creation and to social listening.  1. SocialPilot Social media management tools are essential to any respectable digital marketing tool
Amazon Prime Day can be overwhelming. Here are 5 tips to navigate it – CBS News

Amazon Prime Day can be overwhelming. Here are 5 tips to navigate it – CBS News

Online Marketing Tips
Amazon Prime Day kicked off on Monday at 12 a.m. Pacific time, with the online retailer offering more than 1 million items on sale through Tuesday. While finding a good deal might not be hard, making sense of the event could be a challenge for some shoppers. Before Amazon started Prime Day in 2015, the biggest shopping season was at the holidays, notes Marcel Hollerbach, chief marketing officer at Productsup, which helps merchants link their systems to Amazon and other online retailers. But, he says, now Prime Day has become a shopping event to rival the end-of-year holiday shopping season, with Amazon parlaying on a new consumer preference for "event shopping.""That craziness we have twice a year now -- at Christmas and at Prime Day," he says. "Retail is more like event shopping, ...