Sunday, September 22News That Matters

Day: July 13, 2019

Social Media Marketing: Trends and Opportunities – Business 2 Community

Social Media Marketing: Trends and Opportunities – Business 2 Community

Social Media Marketing
As with all marketing channels, social media is continually evolving. Since it was first introduced, it is continuing to grow, providing tremendous opportunities for brands to reach their customer base.Before diving into social media today, did you know that the first recognizable social media site, Six Degrees, was created in 1997? It enabled users to upload a profile and make friends with other users. In 1999, the first blogging sites became popular and social media took off from there with sites like MySpace and LinkedIn gaining in popularity in the early 2000s. By 2006, Facebook and Twitter both became available to users throughout the world and other sites rapidly began to be introduced. (source)Social media is a way of life today. Just take a look at some of these interesting fact...
A 'no-brainer:' 4 NFL players provide hope, motivation in return to Daphne High – AL.com

A 'no-brainer:' 4 NFL players provide hope, motivation in return to Daphne High – AL.com

Motivation
Former Daphne head football coach Glenn Vickery wasn’t surprised at all to see four current NFL players return to their high school on a rainy Saturday afternoon.“These guys were always those types of people,” Vickery said. “They were the kids who weren’t afraid to interact with the middle school players, to talk at the elementary school. They knew what type of influence they could have on younger kids then and they still do today.” Ryan Anderson, T.J. Yeldon, Eric Lee and Michael Pierce were in town Saturday to invest in Daphne’s younger generation. The Daphne NFL Alumni Youth Football Camp, originally scheduled for Trione Park, was pushed into the Daphne gymnasium by heavy rain. However, the foursome still took pictures with fans, handed out autographs and even played a little basket
Learn the Ins and Outs of Video Marketing with These Expert Tips – Small Business Trends

Learn the Ins and Outs of Video Marketing with These Expert Tips – Small Business Trends

Online Marketing Tips
YouTube is one of the most powerful platforms you can use to share your message with customers online. Whether you’re already on YouTube and looking to improve your strategy or are just interested in learning about video content in general, here are some tips from members of the online small business community that you may find helpful. Learn to Make Money on YouTube YouTube isn’t just an interesting platform for businesses to market their products or services and create helpful content. It can also be its own source of income if you’re able to grow an audience and monetize your videos. Learn how to make that happen in this post on the Daily Bits blog by Fleur Hamilton. Use Studio Beta for YouTube Analytics If you want to make money on YouTube or just make use of the platform for your
Turbocharge Your Marketing Strategy – Inc.com

Turbocharge Your Marketing Strategy – Inc.com

Marketing Strategy
These days, the marketing playbook for any innovative company looking to scale must include automation, AI, and machine learning. The rapid data analysis and subsequent predictive algorithms that machine learning allows is a sure-fire way to reach new customers--and quickly.But what if you’re a small but beloved business that has only four full-time employees? That was the problem Paolo Mentonelli faced when he founded BioRepublic Skincare four and a half years ago. “We didn’t have the capabilities to do advanced segmentation and customizing of our message to specific groups of customers,” he says. What Mentonelli really needed was a robust marketing strategy, one capable of “specifically targeting groups of customers based on purchase history, demographics, even psychographics.”Mentone
Stress-Free Strategies That Will Make Your Online Marketing Deliver Results Faster – Thrive Global

Stress-Free Strategies That Will Make Your Online Marketing Deliver Results Faster – Thrive Global

Online Marketing
When new businesses engage a digital marketing agency in Singapore, the target is getting good results, sustain higher ROI, and grow exponentially. Unlike outbound marketing, inbound marketing is comprehensive, intent driven, and greatly elevates probability for positive results. However, many marketers fail to realize good results because of the methods they use. To achieve better results faster, here are top strategies that you should focus on. Understand the way search engines operate Though search engines use very complicated algorithms, the basis of the operations that will make your marketing successful is very simple. By understanding how search engines operate, you can generate better content, make it easy for bots to crawl business pages, and remain on top of SERPs. The...
Cowboys musings: This may give Jaylon Smith extra motivation; what Dallas needs to change about its offense – Dallas News

Cowboys musings: This may give Jaylon Smith extra motivation; what Dallas needs to change about its offense – Dallas News

Motivation
Newy Scruggs, sports anchor at NBC5 in Dallas-Fort Worth (KXAS-TV), answered questions on the Cowboys in a live chat recently. Here are some of the highlights. Question: Is Jaylon Smith's health/knees at 100%?Scruggs: Jaylon Smith is back. Last season we saw how good he can be and I expect him to be a dominant player for the Cowboys this season.He wants a new contract and the best way to achieve that is by playing top-notch football.In a radio interview, No. 54 said: "When it's time for Jerry [Jones] to cut the check it will happen."Smith wants to play in a Pro Bowl. He watched rookie Leighton Vander Esch make the roster as a Pro Bowl linebacker and I suspect that will be motivation for him in 2019.Question: What changes are you hoping to see in the Cowboys' offense this year? Sc...
What 'Stranger Things' season 3 says about Netflix marketing strategy – Business Insider

What 'Stranger Things' season 3 says about Netflix marketing strategy – Business Insider

Marketing Strategy
"Stranger Things."Netflix Samantha Lee/Business Insider The return of "Stranger Things" marked the biggest four-day opening for any of Netflix's originals. The streaming service's robust marketing strategy, which enlisted brands like Coca-Cola and Nike to promote the series, is partly to thank. The campaign for "Stranger Things" demonstrates how Netflix is approaching marketing for its flagship series and movies, and teaming with like-minded brands to get its originals in front of more viewers. Visit Business Insider's homepage for more stories. Netflix propelled "Stranger Things" to what it described as the biggest four-day opening in the platform's history when the 1980s-inspired series returned for a third season on July 4. Of course, Netflix forced fans to wait more than a year an...
Meet Three of Chicago's Social Media Influencers – WTTW News

Meet Three of Chicago's Social Media Influencers – WTTW News

Social Media Marketing
To help sell their products, a growing number of companies are turning to social media influencers – people who have a substantial following on social media who can sway decisions on what to buy, eat or read.In fact, 81% of marketers reported that using influencers to bolster their marketing plans was an effective strategy in 2018, according to the industry publication Social Media Today.Thanks to our sponsors: Influencers don’t only include celebrities like Kylie Jenner and Cristiano Ronaldo, but “micro-influencers,” or those who have a following of 2,000 to 50,000 people. Here are three of Chicago’s social media influencers: Influencer: Ceta WaltersFollowers: 51,000What: The blog and Instagram account “Clark and Stone” (named after sons Clark, age 7, and Stone, 6)Topics: Fashion, trav
3 Ways to Pinpoint the Right Location Marketing Strategy – QSR magazine

3 Ways to Pinpoint the Right Location Marketing Strategy – QSR magazine

Marketing Strategy
pexels/suzukii xingfu3. Location is king, timing is queenLocation is super important to the value of your message. If you are able to incorporate someone’s location into your strategy, that is usually a signal you would want to include. That said, timing is even more important. Without timing, location loses a lot of its relevance. Let’s say you are walking in the city and you decide to grab a bottle of water at 7-Eleven. Obviously that’s an important location signal. You then go about the rest of your day, and later that evening, as you are sitting on the couch reading about your favorite sports team, you see a 7-Eleven ad. Even worse, if that ad shows a deal on the beverage you purchased, you feel like you missed out and your previously perfectly normal experience in the store, turns