PATCHOGUE, N.Y., July 9, 2019 /PRNewswire/ — To help companies see increased leads and sales online, online marketing agency, fishbat, explains the do’s and don’ts of B2B marketing.
B2B, or business-to-business, is a type of strategy that involves one business performing a transaction with another. For instance, a restaurant may get in touch with a food manufacturer to purchase ingredients that are higher quality than what the restaurant was using previously. This is a type of a B2B transaction. Even with the best products or services, B2B activity may be slow. The following do’s and don’ts will help businesses and top SEO companies in New York attract quality leads that result in increased sales.
- Know the audience. One of the cardinal rules of B2B is to know the target audience. For a business owner, it isn’t enough to simply reach out to other business owners. Understand who will be most likely to invest in your products and services. Are they tailored toward C-level executives, hired by large corporations, or independent entrepreneurs? What are the industries that you’ve seen success with? By developing an understanding of your audience, your B2B efforts will become more effective.
- Use social media. No B2B marketing strategy is complete without social media. Networking platforms are crucial for reaching out to potential leads. Case and point, LinkedIn is regarded as the most effective B2B platform. With this platform’s sophisticated search functionality, users will be able to filter results via location, industry, company worked for, etc., to increase B2B success, social media is essential.
- Develop meaningful relationships. When the average user receives a cold call, whether on social media or otherwise, their instinct is to disregard it. To be successful in the B2B landscape, develop meaningful business relationships with others. Refrain from reaching out to random individuals with sales pitches. Instead, provide them with valuable information, whether in the form of a news article, infographic, or any relevant form of media. This is how business relationships can grow. Opening a conversation with a sales pitch is arguably the biggest B2B oversight and will most likely leave you without a response.
- Inquire about areas of weakness. Once business relationships are developed, take initiative by steering conversations further. Ask about their companies and where they feel improvements could be made. If any specific shortcomings are noticed, treat these as opportunities to draw attention to your products and services. Express how they can be used to correct said shortcomings. By being attentive to the needs that business owners have, whether they realize it or not, your B2B success will increase.
Digital marketing agency fishbat is a full-service digital marketing firm that takes a holistic business approach to their clients’ digital marketing programs. The fishbat team understands the importance of business principles just as well as the nuances of the latest digital technologies. fishbat offers every digital marketing service available from digital marketing research and planning to brand development to website and asset creation through social media management and search engine optimization programs – all custom calibrated for both B2B and B2C businesses.
Media Contact: Clay Darrohn, fishbat Media, 855-347-4228, firstname.lastname@example.org