Sunday, December 8News That Matters

Day: July 5, 2019

Cape Community College Launching Social Media and Digital Marketing Program – CapeCod.com News

Cape Community College Launching Social Media and Digital Marketing Program – CapeCod.com News

Online Marketing
BARNSTABLE – This fall, Cape Cod Community College is launching a new program designed to give students the education and training necessary in the field of social media and digital marketing.The new certificate program titled “Social Media and Digital Marketing,” starts September 3rd at the College and applications are currently being accepted. Students who enroll in the program will be able to graduate in just nine months with full-time enrollment and will gain hands-on experience through individualized internships in the community. “The program has a built in internship into the class, so every student who goes into the social media and digital marketing program is going to get an individualized internship in the field,” said Director of Strategic Communications and Marketing for the
MSME, self-help groups likely to get a leg-up – The Hindu

MSME, self-help groups likely to get a leg-up – The Hindu

Self Help
Union Finance Minister Nirmala Sitharaman, in her maiden budget, announced a slew of measures for micro, small and medium enterprises (MSME) sector and self-help groups.Tamil Nadu has one of the largest numbers of MSMEs and self help groups and the announcements are likely to help them. The budget allocated ₹350 crore, for 2% interest subvention for all GST registered MSMEs, on fresh or incremental loans, and creation of payment platform for MSMEs to enable filing of bills and payment from government without any delay. Also, the lower tax rate of 25% would be applicable to companies having an annual turnover up to ₹400 crore.Tamil Nadu has over 17.20 lakh registered Micro, Small and Medium Enterprises (MSME) units. The sector has been hit due to the Chennai floods in 2015, Cyclone Varda
Harlingen TX Lead Generation Web Design Expert Video Production Services Launch – Yahoo Finance

Harlingen TX Lead Generation Web Design Expert Video Production Services Launch – Yahoo Finance

Online Marketing
<p class="canvas-atom canvas-text Mb(1.0em) Mb(0)--sm Mt(0.8em)--sm" type="text" content="Harlingen, TX Online Marketing Agency GreenCrimson has Launched Web Design, Video Production, and Lead GenerationServices. Green Crimson is a Preferred Provider of Paid Advertising, PPC CampaignManagement, Social Media Marketing, Reputation Management, and Other RelatedServices in Cameron County, TX." data-reactid="11">Harlingen, TX Online Marketing Agency GreenCrimson has Launched Web Design, Video Production, and Lead GenerationServices. Green Crimson is a Preferred Provider of Paid Advertising, PPC CampaignManagement, Social Media Marketing, Reputation Management, and Other RelatedServices in Cameron County, TX.<p class="canvas-atom canvas-text Mb(1.0em) Mb...
Sitharaman showers incentives on women self-help groups – BusinessLine

Sitharaman showers incentives on women self-help groups – BusinessLine

Self Help
The Budget allocation to the Ministry of Women and Child Development (WCD) has gone up by 18 per cent this year. While the increase was proposed in the vote-on-account in February by the outgoing government, the first-ever woman Union Finance Minister Nirmala Sitharaman gave it the stamp of approval in her maiden Budget proposals presented in Parliament on Friday.The government has allocated ₹29,164.90 crore in 2019-20 compared to the revised Budget of ₹24,758.62 crore in 2018-19.While ‘children’ did not figure in the Finance Minister’s announcement, there was a bid to boost the Women Self-help Groups (SHGs). Sitharaman chose to give them a broader mandate. She announced that one woman in every SHG will be able to avail of a loan of up to ₹1 lakh under the MUDRA Scheme. “This government
Three Pillars to Results-Driven Social Media Marketing in the Real Estate Industry – MarTech Advisor

Three Pillars to Results-Driven Social Media Marketing in the Real Estate Industry – MarTech Advisor

Social Media Marketing
<!-- --> <!-- --> Three Pillars to Results-Driven Social Media Marketing in the Real Estate Industry | MarTech Advisor Strategic placement, sponsored content and smart digital advertisements can connect a company’s message with relevant audiences without expending time on improperly targeted users. This allows real estate marketers to rea
In The Era Of Data Privacy, Four Tips To Humanize Your Brand – Forbes

In The Era Of Data Privacy, Four Tips To Humanize Your Brand – Forbes

Online Marketing Tips
How has your data strategy changed since the rollout of data privacy-based regulations like the General Data Protection Regulation (GDPR), Canada’s Anti-Spam Legislation (CASL) and the imminent California Consumer Privacy Act (CCPA)? For global brands, changes have likely been drastic. GDPR and other privacy regulations like it have handed a new set of challenges to marketers on transparency, access and intent for data that ties back to customers. In short, regulations have made it harder to reach customers with digital marketing tools -- and much more difficult to understand who they are and what they care about. In 2018, The CMO Club, in partnership with my company, Selligent Marketing Cloud, conducted a survey of 69 chief marketing officers and found that 62% rank relationship m
In marketing, prioritize what you can control – by Chuck Sink – New England Real Estate Journal Online

In marketing, prioritize what you can control – by Chuck Sink – New England Real Estate Journal Online

Online Marketing
Chuck Sink Every online platform except for one can modify, add to, or even ban your company messages. Your brand can be all over the place: Facebook, LinkedIn, Twitter, Instagram, Google, YouTube, directories, blogs, guest landing pages, etc. You can maximize your presence in all these online medias and the brand experience visitors have will be limited and in many cases disappointing. Why? Because these spaces don’t belong to you and you are being used by them, not the other way around! The hard truth of social media: Your company information and, very likely, personal employee information are actually the product of social media companies, sold through advertising to other marketers. Your data (which is cumulatively collected with each login) belongs to them as m
marketing strategy – Music Industry Blog

marketing strategy – Music Industry Blog

Marketing Strategy
The whole essence of fandom is being turned upside down. An emerging crop of streaming-native artists is finding its audience in a much more targeted and efficient way than via the traditional music marketing. Instead of blowing a huge budget on carpet bombing TV, radio, print, online artists and their teams are finding their exact audiences, focusing on relevance and engagement rather than reach and scale. The traditional model is great at creating household brands but so much of that brand impact is wasted on the households or household members that are not interested in the artist. Niche is the new mainstream. Targeted trumps reach. But too many label marketers fear that unless they use the mass media platforms, they will not be able to build national and global scale brands. Th...
Marriott Vacations Rides on ILG Buyout Despite Cost Issues – Yahoo Finance

Marriott Vacations Rides on ILG Buyout Despite Cost Issues – Yahoo Finance

Online Marketing
<p class="canvas-atom canvas-text Mb(1.0em) Mb(0)--sm Mt(0.8em)--sm" type="text" content="Marriott Vacations Worldwide Corporation VAC continues to enjoy synergies from the ILG acquisition and drives revenues through various digital efforts. However, high expenses and debt pressure remain potential concerns." data-reactid="11">Marriott Vacations Worldwide Corporation VAC continues to enjoy synergies from the ILG acquisition and drives revenues through various digital efforts. However, high expenses and debt pressure remain potential concerns.Nevertheless, a robust top line continues to impress investors, which is evident from the company’s share price movement. So far this year, Marriott Vacations’ shares have gained 40%, outperforming the industry’s 27.9%
Three Ways To Build A Successful Marketing Strategy On A Budget – Forbes

Three Ways To Build A Successful Marketing Strategy On A Budget – Forbes

Marketing Strategy
When starting an e-commerce business, you typically don’t have a lot of extra cash lying around. Budgets are tight, and tensions are high. Often, companies are so worried about unnecessary spending that they end up making less-than-smart business decisions . But to have a successful company, your product needs to sell. In order for your product to sell, there needs to be a demand for it. And what creates demand? Marketing . However, when your company is strapped for capital, how do you allocate funds so that your marketing efforts are still effective? The Hierarchy Of E-Commerce Similar to Maslow’s Hierarchy of Needs, our COO created a set of needs that must be fulfilled in a very specific order for a business to realize its full potential. Needs that are lower in the hier