Sunday, September 15News That Matters

Day: July 4, 2019

5 Reasons Why You Should Respond to All Your Reviews – Business.com

5 Reasons Why You Should Respond to All Your Reviews – Business.com

Online Marketing
Would you do business with your own company? If you searched for your company by its brand name and added the word "reviews" at the end, would you be happy with what people are saying?Competition is fierce in today's digital age, with nearly every business claiming the best products and services and touting fantastic customer service. How then do people decide which company they're going to do business with?The answer is customer reviews, and it's why my business offers an affordable reputation software solution that makes it easy to do online reputation marketing. Notice that I didn't say online reputation management. The truth is that managing your brand's reputation is essential but marketing it is critical for the success of any business.To improve your online reputat...
Fitness column: Focus on mental approach to boost motivation – Edmonton Journal

Fitness column: Focus on mental approach to boost motivation – Edmonton Journal

Motivation
Paul Robinson suggests using visualization, distraction and accountability to help increase motivation and meet fitness goals. Getty Images Stuck?Sometimes fitness goals squat like an immovable boulder. The scale won’t budge, pants won’t cooperate, and mirrors don’t forgive. Over time we become despondent as best efforts fall short. Without a change in tactics, frustration turns to complacency and, eventually, permanence.According to the American Psychological Association, lack of willpower is the number one reason people abandon their goals. We try, we stall, we fail, we give up.With nose to the grindstone and clenched teeth, successful people stay the course by adopting creative new
Do digital natives hold the key to a successful marketing strategy? – Media Update

Do digital natives hold the key to a successful marketing strategy? – Media Update

Marketing Strategy
Neither is the fact that lots of marketers have struggled to keep up with these changes — especially when it comes to creating and maintaining digital marketing strategies.So why not hand over the reins? Or learn from the people who intuitively consume and create digital media because they’ve never experienced a world without it? Would that make things better? Maybe so.The value of new perspectives Digital natives (people who’ve grown up around technology and social media) are incredibly lucky to have been exposed to these things from a young age.They have a knack for how the digital world works, which is why they have no regard for outmoded processes and hierarchies that really don’t do your marketing objectives any favours — unless your only marketing tactic is newspape
IBM’s Watson Marketing spinoff launches with agile strategy – Marketing Land

IBM’s Watson Marketing spinoff launches with agile strategy – Marketing Land

Marketing Strategy
Back in April, IBM’s Watson Marketing announced plans to spin off to form a standalone marketing company under the new ownership of New York-based private equity firm Centerbridge Partners.The new company, which is still yet to be named, launched on Monday.  The company aims to deliver marketing automation, marketing analytics and content management solutions. In separating from IBM’s larger umbrella, Watson Marketing should be able to focus more keenly on its marketing customers’ needs.“Marketers and advertisers are burdened with mediocre technology and disappointed that most of the promises MarTech and AdTech companies make aren’t kept,” CEO Mark Simpson wrote in a blog post. “They’re being asked to change the way they work to retro-fit to the tools they use, rather than the
How Did Self-care Get Co-opted by Big Business? – Psychology Today

How Did Self-care Get Co-opted by Big Business? – Psychology Today

Self Help
Why are we talking about self-care and divorce?Self-care has become a buzzword in the last few years. There are hundreds of websites, articles, and books on the subject. A whole industry has grown up around the idea of self-care, promoting spas, travel, indulgences of food or even hair coloring. Much in this new industry is frivolous and misleading, but it is targeting a serious and pervasive problem. The problem is that we are all living very fast-paced, hectic, stressful lives with pressures at work and home. We exhaust ourselves caring for others while we neglect ourselves. Our relentless pursuit of material success or recognition drives us into competitive behaviors that can isolate us from sources of emotional support. Whether it is a struggle to get ahead or a struggle simply to s...