Sunday, September 15News That Matters

Day: July 3, 2019

3 Ways Your Online Business Can Better Sell To Global Customers – Forbes

3 Ways Your Online Business Can Better Sell To Global Customers – Forbes

Online Marketing
Whether you’re selling a service or product, finding ways to appeal to overseas markets can open up lucrative new opportunities. Here's how to position yourself for maximum success abroad. Ross Parmly on Unsplash The onset of the digital age has allowed an unprecedented globalization of the marketplace—but how many online businesses are actually taking advantage of these new selling opportunities? True, the United States is one of the world’s largest markets for retail e-commerce sales, but it's hardly alone. According to a recent eMarketer report, China’s retail e-commerce sales will reach nearly $2 trillion in 2019. That's more than three times the sales revenue forecasted for the United States. Rounding out the top five are the United Kingdom, Ja
Meet Swimmer Ella Eastin, Who Finds Motivation In Disappointment – TeamUSA.org

Meet Swimmer Ella Eastin, Who Finds Motivation In Disappointment – TeamUSA.org

Motivation
By Peggy Shinn | July 03, 2019, 5:31 p.m. (ET) Ella Eastin looks on after competing at the TYR Pro Swim Series on May 18, 2019 in Bloomington, Indiana. Ella Eastin had hoped to be heading to her second swimming world championships this summer – and in multiple events. After all, in May, she swam the sixth fastest 400-meter individual medley in the world this season. Instead, the 22-year-old recent Stanford graduate had to settle for the 30th Summer Universiade — or world university games — in Napoli, Italy, in July. And she was happy about it. “I have an opportunity to race, and that’s something I’m really grateful for,” she said by phone from California last month, shortly before she marched in her graduation ceremony
Digital marketing in the avocado industry – Fresh Fruit Portal

Digital marketing in the avocado industry – Fresh Fruit Portal

Online Marketing
July 02 , 2019 This article is sponsored content from the World Avocado Congress, which takes place in Colombia in 2019 The technological revolution, social networks and the development of new technologies has made companies ask themselves questions such as what is digital marketing, and how do I succeed in impacting my target audience? Digital marketing is a virtual tool that allows companies to reach a specific group of people. It offers companies the possibility to improve interaction with customers, optimize marketing processes and work in real time. According to renowned American author Seth Godin: “Marketing is no longer about the stuff that you make, but the stories you tell.” Companies belonging to the agricultural sector are n
How The Financially Savvy Motivate Themselves For Success – ValueWalk

How The Financially Savvy Motivate Themselves For Success – ValueWalk

Motivation
Are you a bright and sunny morning person who jumps out of bed with ease? Or do you need a little external motivation in the form of an aggressive alarm? The will to get out of bed in the morning is a unique cocktail of factors that varies from person to person – and one of those factors is extrinsic  motivation. mohamed_hassan / Pixabay A recent survey published by Best Mattress Brand took a deep dive into what motivates people to be their best selves, from specific goals like accumulating wealth to more “big picture” aspirations like being a good person. Get Our Activist Investing Case Study! Get the entire 10-part series on our in-depth study on activist investing in PDF. Save it to your desktop, read it on your tablet, or print it out to read anywhere! Sign up b
The brains & brawn of B2B social media marketing – ITProPortal

The brains & brawn of B2B social media marketing – ITProPortal

Social Media Marketing
A whopping 56 per cent of companies haven’t formally defined buyer persona(s), which is holding their marketing and sales efforts back. Why? Well, you need these semi-fictional characters, created based on market research, to represent your ideal customer(s) in order to provide streamlined structure and insight to company-wide efforts. In the B2B tech world, buyer personas are primarily used to help reach decision makers where they are and with the messages that are most likely to resonate.More specifically, buyer personas are more critical to a B2B tech social media marketing strategy than most realise. They define the right mix of channels and messages, which is essential to success. However, defining them is only the first step.The following tips explain how to utilise personas to en
Madison County Law Library and Legal Self-Help Center to increase hours of availability – Madison County Record

Madison County Law Library and Legal Self-Help Center to increase hours of availability – Madison County Record

Self Help
Thank you for signing up for Madison - St. Clair Record Alerts! Please select the 1 organization you wish to subscribe to. We will email you whenever we publish an article about 1 this organization. You may update or cancel your subscription at any time. No Thanks By signing up for alerts, you agree to the privacy policy & terms of service. Let's block ads! (Why?) Source link
Report: Teen phenomenon TikTok taps 4 agencies to hone US strategy – Marketing Dive

Report: Teen phenomenon TikTok taps 4 agencies to hone US strategy – Marketing Dive

Marketing Strategy
Brief: TikTok has partnered with four North American agencies as it looks to sharpen a marketing strategy in the U.S., Ad Age reported. TikTok's aim, beyond increasing brand awareness in a valuable market, is to stand out less as an alternative to the likes of Snapchat and Instagram, and more as a platform like YouTube, sources told Ad Age.  The social video app, owned by the private Chinese startup ByteDance, will work with IPG's Initiative, RPA, the Montreal-based independent firm Sid Lee and a small California agency called Channel. Sid Lee has spearheaded TikTok's social media duties since March, the company confirmed to Ad Age.  Creative work will be handled between Channel and RPA, Ad Age's sources said, with RPA also offering some strategic services. TikTok sent out an...
5 Practical Ways to Effectively Target Seniors in Digital Marketing – Search Engine Journal

5 Practical Ways to Effectively Target Seniors in Digital Marketing – Search Engine Journal

Online Marketing Tips
Older audiences are frequently removed from digital marketing focus with their potential business value excluded based on out of date assumptions and ineffective historical campaigns.With a quarter of the 75+ audience using tablets, plus half of the 65-74-year-old adults having social media profiles, it’s time to rethink the senior population and start including the aging audiences into your next marketing campaigns.In this post, you will learn:Some of the common misconceptions about the aging marketing opportunity.Real-world tactics to deploy for enhancing (and including) the 60+ demographics into your digital marketing projects.1. Senior Marketing Is More Than Just Influencer TargetingYes, there are large volumes of influencer opportunities (son, daughter, other family members, profes
Before Marianne Williamson made headlines, she made self-help books – Yahoo News

Before Marianne Williamson made headlines, she made self-help books – Yahoo News

Self Help
Many Americans now know Marianne Williamson for her unconventional performance during last week's Democratic debates – which crowned her the most-Google-searched candidate on night two. However, before she leaped into the fray of 2020 Democratic presidential hopefuls, Williamson was better known as a best-selling author and activist. Several of Williamson's remarks during the Thursday debate had viewers suggesting she was not your typical candidate: She told her fellow Democrats "you’ve got another thing coming" if they thought all their plans will defeat Donald Trump in 2020, and argued in her closing remarks that she would defeat Donald Trump with "love."More: Hello, New Zealand: Williamson says first act as president would be a phone call acros
Workplace Empathy Packs A Powerful Punch Increasing Job Satisfaction, Motivation And Productivity – Forbes

Workplace Empathy Packs A Powerful Punch Increasing Job Satisfaction, Motivation And Productivity – Forbes

Motivation
The Expression Of Empathy In The Workplace Causes Job Satisfaction, Motivation and Productivity To Skyrocket. Photo By Mimi Thian on Unsplash The power of one small word, Empathy, and the compelling impact it has on job satisfaction, workplace motivation and productivity. It's a hard sell. At first you might wonder what could workplace empathy possibly have to do with job performance. The answer? A lot and more than you might realize. How Does Empathy Work? It’s simple science. Empathy neutralizes negativity. When you're frustrated, angry or dissatisfied with a coworker, your ability to temporarily take that person's perspective and see his or her point of view is a powerful tool. It softens your negative emotions, and both you and your colleague respond mo