Here at the halfway point of 2019, we’re getting a clearer picture of the B2B marketing strategies that are currently leading the pack. We’re also starting to see the outlines of the ones that will likely make a big splash in the months ahead.If your marketing strategy feels like it’s out of step with the times — or doesn’t yet exist — here are ten up-and-coming strategies you’ll want to take into consideration. 1: Outbound MarketingIt’s often the case that once awareness grows around newer marketing methodologies, some buyers shy away from them, and the traditional methods see a resurgence. This may be the case right now with inbound and outbound marketing. We think that a truly effective and well-rounded marketing campaign needs to do both, but don’t give outbound marketing the short
When most people think of accountability partners, they cringe. It feels like a lot of work. It feels hard, but it’s not. It’s essential to making extreme progress in your life. It’s also very easy. Something you can do in less than 2 minutes per day. In this short article, I’m going to explain what makes a great accountability partnership. I’m then going to break down a very simple way you can do daily accountability with your partner in a way that is motivating but not overwhelming. Stoked? Let’s start. Obstacle #1: Looking for the Wrong Thing The #1 mistake people make that stops them from starting an accountability partnership is thinking that they need to find someone with similar interests or goals as them. That is totally bogus. It’
When Sofia Jakobsson's brother was in a coma at Christmas, the Sweden striker promised to play for him at the Women's World Cup.Sweden forward Sofia Jakobsson has an added motivation to reach the Women's World Cup final this week having told her brother she would be playing for him when he was comatose at Christmas.The tournament in France was not at the forefront of Jakobsson's mind when she was informed her little brother Anders had been in an accident that meant he was in an induced coma.She visited him every day for almost two weeks until Anders awoke, and it was her brother she was thinking of when she scored as the Swedes shocked Germany to book a semi-final clash with Netherlands."I had a really hard Christmas at home, my brother fell on his head and was in a coma for 12 day...
As the Alola League tournament approaches, never has there been a more stress inducing time for Ash Ketchum. With fans chomping at the bit for our favorite Pokemon trainer to FINALLY win a tournament, Ash reveals a brand new motivation that is propelling him to a much needed victory. In a recent installment of Pokemon Sun and Moon, Ash, or Satoshi as he's called in the original Japanese version, broke down why he is pushing himself more than ever to come out on top in the Alola League. Twitter User Arkeus88 displayed a clip from a recent installment of Sun and Moon where Ash tells his friends that Professor Kukui's hard work in creating the league is inspiring him to come out on top: This speech Ash makes about how much Alola means to him is so heartwarming #anipoke pic.twitter.com/DCH...
PHOTO: Jake Skyler/Unsplash In the digital age, content is currency. Governments, brands and personalities the world over leverage content in a myriad of forms to shape opinions and shift paradigms. It’s no wonder then that content marketing is the most established form of digital marketing, even in the B2B space, where 91% of B2B companies said they use content marketing to engage with prospects and clients. And yet, the very same study shows that only 23% of companies are either having no success at all, or “minimal success” with content marketing. Furthermore, 53% consider their marketing efforts to be just “moderately successful.” Some industry experts reveal the five most common mistakes content marketers make — and tips on how to overcome them. 1. You’re
There are more than two sides to every story, but the difference between doing social media in-house for a brand and working for an agency seem like two sides that matter a lot to the social media marketing story. Social media marketers have some pretty staunch opinions about which approach - in-house or agency - works better for specific brands and missions. And this discussion isn't a new one either: One of our influencers wrote this piece about the conflict all the way back in 2016. So when we found someone who had become an expert at social media both in-house for NPR and in an agency setting with Sparkloft Media, we just had to pick her brain. Lizzy Duffy is a senior social media strategist at Sparkloft Media, specializing in strategy, editorial planning and long-form co...
Social versus email. Marketers perpetually debate which channel is more effective. But, really, there’s no clear winner. Each channel brings its own strengths to a content marketing strategy. Email is direct, targeted, and inspires action. Social media serves as an ever-present online platform that builds brand identity and encourages conversation. You could opt for just one of them, or let them operate independently of each other. But when you integrate email and social media, letting the two channels support each other, that’s when the real magic happens. These channels share a space in the brand awareness and loyalty phases of the marketing funnel, which means a content marketer can mix a social media strategy with email efforts if they know the ways in which the channels can seam
Williamson’s performance was followed by a surge in attention on Google, and the comedian Kate McKinnon, known for her impersonations of Hillary Clinton and Elizabeth Warren on NBC’s “Saturday Night Live”, debuted a fresh impression of Williamson on NBC’s “Late Night with Seth Meyers” hours after the debate concluded. In addition to her viral moments, Williamson had the benefit of being on stage with a number of the party’s leading contenders for the nomination, including Biden, Sanders, Sen. Kamala Harris of California and South Bend Mayor Pete Buttigieg of Indiana. The second-night debate drew 18 million viewers, according to NBC, nearly three million more than the number who watched Wednesday’s debate. Harris, who spoke for about 12 minutes Thursday night, was corre
.audioplayer.skin-wave# .ap-controls .con-playpause .playbtn , .audioplayer.skin-wave# .ap-controls .con-playpause .pausebtn background-color: #111111; A look at Marianne Williamson, the spiritual self-help guru running for President. The number of persecuted Christians accepted into the U.S. has dropped by 70 percent. And here’s how Taylor Swift is taking on the whole music industry again. _________________________________________________ Don’t miss an episode! Subscribe to RELEVANT Daily in Apple Podcasts HERE. Want more Daily? Check out recent episodes HERE. Let's block ads! (Why?) Source link
Marianne Williamson is not a typical candidate for US president.But after taking part in the first Democrat primary debates, Ms Williamson has found a set of devoted fans online.The self-help guru has found fame for her spiritual tweets as well as her suggestion that Avatar director James Cameron deserves a Nobel Peace Prize. Skip Twitter post by @marwilliamson All the films were good but AVATAR has changed the world. He didn't win an Oscar tonight, but James Cameron deserves a Nobel Peace Price #fb— Marianne Williamson (@marwilliamson) March 8, 2010 End of Twitter post by @marwilliamson