Tuesday, July 23News That Matters

Day: July 1, 2019

Is Grubhub fattening its coffers by buying up restaurant website names? – CBS News

Is Grubhub fattening its coffers by buying up restaurant website names? – CBS News

Online Marketing
Grubhub's effort to be the dominant force in app-based food delivery could be jeopardizing the online presences of the very restaurants its customers order from. Grubhub and its Seamless unit have purchased web domains that use the names, or something close to the names, of thousands of eateries, effectively blocking the restaurants themselves from using those web domains. That's according to a recent report by New Food Economy, a nonprofit that published a list of the domains, some of which may have expired. New Food Economy said "GrubHub has registered more than 23,000 web domains. Its subsidiary, Seamless, has registered thousands." Further, Grubhub seemingly operates "shadow" pages on some of the domains without permission from the restaurants involved, New Food Economy found. Whil...

Republicans Donate To Marianne Williamson For Debates – Forward

Self Help
SAUL LOEB/AFP/Getty Image... Democratic presidential hopeful Marianne Williamson speaks during the second Democratic primary debate of the 2020 presidential campaign season, June 27, 2019. (JTA) — Republicans are opening up their checkbooks to keep Jewish self-help author Marianne Williamson in the race for the Democratic nomination for president. It’s not they are falling in line with her idea to “harness love” to defeat President Donald Trump. It’s that they want to keep her in future Democratic debates. For her entertainment value. Republican strategist Jeff Roe, who ran the 2016 presidential campaign for  Sen. Ted Cruz, R-Texas, posted a tweet at the end of the second debate on Thursday night calling on Republicans to donate $1 to Williamson’s campaign.
Lodging Interactive Announces Website and Social Media Marketing Promotion – Hospitality Net

Lodging Interactive Announces Website and Social Media Marketing Promotion – Hospitality Net

Social Media Marketing
Lodging Interactive, an award-winning digital marketing and social media engagement agency exclusively serving the hospitality industry, today announced its summer 2019 website and social media marketing promotion. For a limited time through August 31st, hotels entering into a new website design and digital strategy agreement will also receive comprehensive social media marketing and engagement services at no charge for one year. Advertisements "Most properties and management companies have started to plan for their 2020 budgets. Our website and social media marketing promotion offers tremendous value for those properties looking to upgrade their websites and social media marketing," said Mr. DJ Vallauri, Lodging Interactive's Founder and CEO. "Our p...
How to Build an Effective Digital Marketing Strategy for Your Fixed-Ops Department – Andy MacLeay | Alleviate Dealership Turnover with These Proven Strategies | 6 Things You Need to Know to Make Good Sales Calls – http://cbtnews.com/

How to Build an Effective Digital Marketing Strategy for Your Fixed-Ops Department – Andy MacLeay | Alleviate Dealership Turnover with These Proven Strategies | 6 Things You Need to Know to Make Good Sales Calls – http://cbtnews.com/

Marketing Strategy
Today on CBTNews.com – Monday, July 1st, 2019:[embedded content]How to Build an Effective Digital Marketing Strategy for Your Fixed-Ops Department – Andy MacLeay, Dealer.comTo ensure a steady flow of fixed-ops dollars, your dealership’s marketing and advertising strategies have to grow and adapt to consumer trends. Here to discuss how dealers can integrate fixed-ops into their digital strategy is Andy Macleay, Director of digital marketing for Dealer.com. Andy discusses how, from a digital marketing standpoint, a dealership’s service and parts department can be one of their most important profit centers, with about 50 percent of a dealership’s profitability coming from these service departments, and up to 10 percent of all service customers being well-qualified sales leads. Watch NowAll
E-cig companies use vape trick videos to market products, study shows – Mashable

E-cig companies use vape trick videos to market products, study shows – Mashable

Online Marketing
Fly, my pretties. Image: John Keeble/Getty Images By Rachel Kraus2019-07-01 15:00:35 UTC A decidedly lit phenomenon is the subject of a new study from a group of Yale researchers: vape trick videos on YouTube. The researchers previously found that — right behind fruity flavors — young people say vape tricks were one of the leading reasons they wanted to try vaping. So they took a quantitative look at the most popular vaping trick videos on YouTube to find out who's making them and why they appeal to young people.  They found that the videos feature over 80 percent men. And that over half of those (mostly) bros were white.  More significantly, the researchers also found that nearly half of the videos were directly produced by vaping marketers or stores. It's
11 Social Media Marketing Tools to Bookmark Now – Small Business Trends

11 Social Media Marketing Tools to Bookmark Now – Small Business Trends

Social Media Marketing
Want to save time? Boost productivity? Get organized? Develop new, unicorn-level social-media strategies? The workflow of a social media marketer can be chaotic and overwhelming — but it doesn’t have to be. Tools like MobileMonkey, Meet Edgar, and IFTTT, to name a few, help you get the job done and stay sane. Every social-media marketer should have these 11 social media marketing tools bookmarked for easy access (I know I do). Discover them now! Social Media Marketing Tools MobileMonkey Chatbot marketing is at the forefront of most digital-marketers minds. With unprecedented ROI (re: an average 80 percent open rate and 20 percent click-through rate on messages delivered through Facebook Messenger), building a chatbot is your No. 1 priority. MobileMo
Insightful Tips for Thoughtfully Marketing to LGBTQ Customers – Entrepreneur

Insightful Tips for Thoughtfully Marketing to LGBTQ Customers – Entrepreneur

Online Marketing Tips
With the LGBTQ community becoming more mainstream throughout the U.S., these facts about the market will help you attract its affluent members. July 1, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Dan S. Kennedy’s book No B.S. Marketing to the Affluent. Buy it now from Amazon | Barnes & Noble | IndieBound | Apple BooksIf you’re going to go where the money is—to pursue the greatest spending power—you’ll be joining an ever-increasing number of companies (still somewhat quietly) reaching out specifically to lesbian, gay, bisexual, transgender, and queer consumers.In many cases, these consumers have a two-person h