Thursday, February 27News That Matters

Day: June 28, 2019

Tribal marketing in the digital era: the 'stairway to heaven' strategy – SiliconANGLE News

Tribal marketing in the digital era: the 'stairway to heaven' strategy – SiliconANGLE News

Marketing Strategy
Led Zeppelin might be rolling in their grave, but Coupa doesn’t care. The company is climbing the stairway to (marketing) heaven, giving procurement a makeover, and gathering a tribe around its cloud platform for business spend. “My role is to build a marketing engine to get the flywheel effect of … awareness, acquisition and advocacy,” said Chandar Pattabhiram (pictured), chief marketing officer of Coupa Software Inc. Pattabhiram spoke with Lisa Martin (@LisaMartinTV), host of theCUBE, SiliconANGLE Media’s mobile livestreaming studio, during the Coupa Inspire event in Las Vegas. They discussed Coupa’s “flywheel effect” marketing strategy (see the full interview with transcript here). (* Disclosure below.) Marketing strategy for the social era Pattabhiram is a thought leader in the digi
Motivational tips to work your core – Harvard Health – Harvard Health

Motivational tips to work your core – Harvard Health – Harvard Health

Motivation
A core workout is an essential part of a fitness routine, but sticking with any exercise program isn't always easy. Success is more likely to be yours if you set goals and follow a few tips to boost flagging motivation. If you're spending more time making excuses than doing those planks and bridges, we can help you identify—and smooth out—common bumps in the road. Motivate yourself You do your best work when motivated, right? That extends to exercise, too. It's not uncommon to launch a new exercise program raring to go, only to wind up back on the couch with your feet propped up just a few weeks later. If your will wavers, the following tips may help. Refresh your memory. Remind yourself how the exercises will help you by reading your goals again. Emphasize the positive aspects.
Champion Increases Online Conversions By Better Understanding Customer Behavior – Forbes

Champion Increases Online Conversions By Better Understanding Customer Behavior – Forbes

Online Marketing
Champion is hoping to improve online conversions Champion Ever wondered why you abandon mid-way through an online transaction? Well, if you do, you can be sure that the online retailer does too. In fact they are constantly trying to find ways to better understand our behavior when we're shopping online. And just how much does it irritate to receive an irrelevant email follow-up just because you browsed or purchased from a particular website? After all, how many toasters does one need? Well, the good news is that online just got smarter. One who realizes this is U.S. athleisure and sportswear brand, Champion, they appreciate the importance of understanding customer behavior and with help from a solution from BounceX, they hope to improve their online offering...
Self-Care Limits & the Pros & Cons of Self-Care on Your Wellbeing – MarieClaire.com

Self-Care Limits & the Pros & Cons of Self-Care on Your Wellbeing – MarieClaire.com

Self Help
Q: Is there such a thing as too much self-care? During an airline safety demonstration, the flight attendant instructs you to put on your oxygen mask before assisting others if the cabin loses pressure. They tell you this for good reason. If you run out of oxygen, you will lose consciousness and won’t be able to assist anyone else. It is a life-or-death situation. But mental health is more nuanced. It does not exist in such absolute “either-or” terms. Of course, it is important to take care of yourself—to put on the proverbial oxygen mask—but it doesn’t mean you should retreat into yourself and disengage from the world around you. Here’s the thing: You can take care of yourself and be there for others at the same time.I had a patient, let’s call her S, who became so preoccupied with sel
Barred From Online Ads, CBD Sellers Throw What They Can at SEO and See What Works – Morning Consult

Barred From Online Ads, CBD Sellers Throw What They Can at SEO and See What Works – Morning Consult

Online Marketing
Click-through rate data varies by intent. Most users are clicking on organic search results, according to data analyzed by the software company SparkToro in an October 2018 report: On desktop, organic Google searches drew a 66.5 percent clickthrough rate vs. 3.9 percent for paid ads. But pay-per-click (PPC) campaigns deliver quicker results, according to digital marketing software company WordStream Inc., and allow brands to demographically target consumers. “It’s just such a new industry, we don’t know anybody’s reasoning for anything” when it comes to these restrictions, said Erik Zeiner, president of IndieSEM LLC, a digital marketing and search engine marketing company based in Utah that services several CBD companies. Zeiner also advises CBD clients to lean into SEO when considering
How to Implement a Word-of-Mouth Marketing Strategy – Business.com

How to Implement a Word-of-Mouth Marketing Strategy – Business.com

Marketing Strategy
If you have yet to implement a word-of-mouth (WOM) marketing strategy into your conversion strategy, it's time to get started. WOM marketing is a great way to organically grab new consumers' attention while boosting your brand's credibility.Just like it sounds, WOM marketing is when people spread the word about a company and its products, either encouraging or discouraging others from buying its products or services. It's a type of social proof that can either harm or help a business based on what people say. The better overall experience your brand provides customers, the more beneficial WOM marketing will be for your business.WOM marketing is the most popular means of sharing news between friends and family – Pew Research reports that 72% of consumers use this meth
Self-Help Credit Union hosts free pre-homebuyer workshop – Mountain Xpress

Self-Help Credit Union hosts free pre-homebuyer workshop – Mountain Xpress

Self Help
Press release from Self-Help Credit Union:  WHEN: Tuesday, July 2, 2019 at 6 p.m. WHERE: YMI Cultural Center, 39 S. Market Street, Asheville NC 28801 WHAT: Would you like to: Purchase a home with down payment assistance Increase Your Credit Score Fix and Improve Credit Refinance high interest debt Open a credit union account Save more Join us for a no gimmick, no cost workshop. No registration required. For questions, contact Dewanna Little, 828-239-9231 ext. 3471 or email Jane Harley at jane.harley@self-help.org. WHY: Owning a home is the most important way working families build assets and long-term financial stability. For more than 30 years Self-Help Credit Union (www.self-help.org) has been building stronger communities through affordable home loans. We specialize in wo...
8 Tips to Open a Retail Store – Business News Daily

8 Tips to Open a Retail Store – Business News Daily

Online Marketing Tips
George Rudy/Shutterstock In 2019, many consumers think about online shopping when they hear the term "retail." While smaller retailers are finding success online, there's still a market for brick-and-mortar retail stores. Most of these businesses also maintain a web presence, but there's something about the in-person shopping experience that can't be replicated online. Several studies suggest that in-store purchases aren't a thing of the past, and online and in-store retail can coexist. If you're interested in opening a retail business, it's important to plan for the event. We spoke with experts in the industry to learn more about how to open a retail store. Generate an idea and business pla...
GetResponse adds new webinar features, integrations with e-commerce, online payment and Facebook Ads – Marketing Land

GetResponse adds new webinar features, integrations with e-commerce, online payment and Facebook Ads – Marketing Land

Online Marketing
GetResponse, an inbound and outbound marketing platform, has announced expanded capabilities, including webinar support, e-commerce solutions, a new online payment gateway and Facebook advertising integrations.The webinar capabilities include a new design that supports audio and video for HD streaming, live chat functionalities, Q&A management, recorder templates, Facebook and YouTube live streaming. Users can also customize calls-to-action.GetResponse has deeper integrations with partners PrestaShop and WooCommerce for e-commerce solutions, Square for secure online payments and Facebook Ads. The features are directly accessible in GetResponse.Why we should careThe company aims to make the platform a centralized place to manage and analyze integrated campaigns, including digital ads...
France has big motivation vs. U.S. in Women’s World Cup quarterfinal – San Francisco Chronicle

France has big motivation vs. U.S. in Women’s World Cup quarterfinal – San Francisco Chronicle

Motivation
PARIS — The United States has its ranking and its trophies, and that’s all the motivation France needs. The Americans face the French on Friday night at the Women’s World Cup, a match that’s been described as a final in the quarterfinals. It really has it all: The defending champions against the upstart hosts. The City of Lights. A sellout crowd. Parc des Princes. “They’ve got a great trophy cabinet and we still have everything to prove,” said French captain Amandine Henry, who put Les Bleus in the quarterfinals with a goal