Sunday, January 26News That Matters

Day: June 27, 2019

ParkVia Adds Trio of Recruits as It Targets Online Growth – AviationPros.com

ParkVia Adds Trio of Recruits as It Targets Online Growth – AviationPros.com

Online Marketing
Leading European airport parking leader, ParkVia, has appointed three specialist recruits into its marketing team as it moves into a period of targeted online expansion. With plans to strengthen its standing across Europe, ParkVia has appointed its first Head of Marketing to lead the company’s management and delivery of all digital marketing activities, with a strategic focus on spearheading online conversion and customer experience. Having led numerous teams to e-commerce success, Ben Fox brings extensive digital marketing knowledge from previous senior roles at AO.com, JD Sports and Chinese manufacturing giant, Hisense. In addition to Ben, the airport parking provider has also recruited Paid Media (PPC) Manager, Chris Morris and Search Engine Optimisation (SEO) Manager, Anita Idisi
Daniel Cormier alters motivation for Stipe Miocic rematch at UFC 241 – MMAjunkie

Daniel Cormier alters motivation for Stipe Miocic rematch at UFC 241 – MMAjunkie

Motivation
By: Farah Hannoun | June 27, 2019 1:00 pm Daniel Cormier has made it clear he only has a few fights left before retirement. With a UFC Hall of Fame spot waiting for him, the UFC heavyweight champ doesn’t feel he has much left to prove, but will continue fighting as long as he finds ways to keep motivated. “The motivation needs to change,” Cormier told MMA Junkie Radio. “Before, it was, ‘I’m going to go and become a double champion.’ Now I need to go and defend this title again and go beat one of the best heavyweights of all-time for a second time. This is not easy.” Cormier (22-1 MMA, 11-1 UFC) is set to rematch Stipe Miocic (18-3 MMA, 12-3 UFC) in the main event of UFC 241 in August. “DC” moved up to heavyweight for an opportunity to become
Netflix marketing strategy, brand deals, campaigns, partners: details – Business Insider

Netflix marketing strategy, brand deals, campaigns, partners: details – Business Insider

Marketing Strategy
Netflix snatching all the brands it can.Netflix Samantha Lee/Business Insider A debate is swirling among advertising and media execs about whether ads will come to Netflix. But the streaming giant is already working with brands in other non-traditional ways to promote its original programming and platform. Netflix solicited dozens of marketing tie-ins with major brands including Coca-Cola, Baskin-Robbins, and Burger King, to promote the third season of "Stranger Things." It's pursuing similar deals for other tentpole originals. The promotional partnerships are testing people's appetites for seeing Netflix franchises tied to other brands, as well as giving Netflix a presence in marketing channels that it can't buy its way into, like retail spaces.  Below is a list of stories Busin...
Facebook Marketing Tips for Small Businesses – Business.com

Facebook Marketing Tips for Small Businesses – Business.com

Online Marketing Tips
Despite recent social media entrants such as Snapchat or Pinterest, Facebook continues to be the platform of choice for engaging with users. Its ability to captivate users' attention is what makes it so effective for businesses to reach new customers. Statistics reveal that people use Facebook (and its related properties) every single day.With such broad reach, any entrepreneur or small business owner looking to grow their online presence should not overlook Facebook.Creating a business page is a great first step, but this action alone is not enough to stand out. You should be up to date on all the latest strategies to captivate your audience, turn them into leads and convert them into customers.Here are 25 effective, yet easy-to-follow Facebook marketing tips and tricks that ...
Your Next Marketing Strategy for Your MSP – ABM – Business 2 Community

Your Next Marketing Strategy for Your MSP – ABM – Business 2 Community

Marketing Strategy
It is a truism worth repeating: 80% of fish are caught by 20% of fishermen… Successful fishers fish where the fish are most often.~ Tony BishopIf you are a fisherman you know that you can put some bait on and cast a line out on the dock to catch a few fish, but when they aren’t biting you need to go to where the fish are.The same is true for lead generation for your IT company. Inbound marketing techniques (SEO, content creation, etc.) are great lead generation strategies, but at the end of the day, you are waiting for prospects to reach out to you. When your website is drowning the sales team in leads you are happy, but what about the weeks when the leads aren’t coming as frequently? Or what if you need leads NOW and you don’t have time to build up a content generation machine?That is
I Didn’t Think Self-Care Mattered After Surviving A School Shooting. I Was Wrong. – Refinery29

I Didn’t Think Self-Care Mattered After Surviving A School Shooting. I Was Wrong. – Refinery29

Self Help
I started getting acne when I was in 6th grade, a lot earlier than most of my friends. One of the girls in my school was like, "Why don’t you just wash your face?" I was seeing a dermatologist, I was trying so hard — I couldn’t help it. I thought there was something fundamentally wrong with me and it hurt so much. It was before I even understood how to cover it up, so I thought I was stuck with it. I remember thinking, If I had one wish, it’d be to have perfect skin. Now, I'd be like, Girl, pick a better wish.Let's block ads! (Why?) Source link
How Important is Marketing and Sales Strategy for CPG Companies? Read Infiniti’s Latest Success Story on Marketing and Sales Strategy for a CPG Company to Gain Detailed Insights – Yahoo Finance

How Important is Marketing and Sales Strategy for CPG Companies? Read Infiniti’s Latest Success Story on Marketing and Sales Strategy for a CPG Company to Gain Detailed Insights – Yahoo Finance

Marketing Strategy
Marketing and sales strategy for a CPG company (Graphic: Business Wire)LONDON--(BUSINESS WIRE)--<p class="canvas-atom canvas-text Mb(1.0em) Mb(0)--sm Mt(0.8em)--sm" type="text" content="Infiniti Research, a market intelligence solutions provider, has recently announced the completion of their latest marketing and sales strategy for a CPG company. During the course of this engagement, the experts at Infiniti Research helped the client to formulate an efficient marketing and sales strategy and boost customer experience by focusing on customers’ needs and requirements. Also, the study highlights how the approaches undertaken by the experts at Infiniti Research helped the client to align their marketing and sales strategies to meet the need of their customer base
How AI Can Improve Your Social Media Marketing – Forbes

How AI Can Improve Your Social Media Marketing – Forbes

Social Media Marketing
Have you been spending countless hours and tons of money in an attempt to improve your social media marketing? Social media marketing can be difficult to master for many businesses. With so many companies on social media, it’s hard to stand out from the crowd and truly connect with your target audience. Plus, social media isn’t just for sharing news and chatting anymore. It’s a full-fledged platform for marketing, e-commerce, customer service and more. That's a lot to manage. But with artificial intelligence (AI), you can not only make your social media marketing easier to manage, but you can get better results as well. Here’s how AI can improve your social media marketing capabilities. 24/7 Online Presence Gone are the days where consumers have to wait until the next business day t
TOMS Founder Blake Mycoskie Encourages Self-Help After Depression Diagnosis – SHRM

TOMS Founder Blake Mycoskie Encourages Self-Help After Depression Diagnosis – SHRM

Self Help
LAS VEGAS — Blake Mycoskie, the founder of TOMS, proved to the world that giving is good for business.By donating to those in need with each customer purchase, he started a movement 13 years ago that other companies have followed.However, the company's rapid growth also took a personal toll, on his health."I believe you cannot take care of others until you take care of yourself," Mycoskie told thousands of HR professionals gathered at the June 26 closing general session of the Society for Human Resource Management (SHRM) 2019 Annual Conference & Exposition. Mycoskie told the group that he was diagnosed with mild depression five years ago, which he said he hadn't discussed publicly before.His battle with depression prompted his next mission: He plans to launch a s
Global Eyewear Market 2019-2024: E-Retailing and Online Advertising are Gaining Huge Popularity – Key Players are Luxottica, Safilo, and Essilor – Yahoo Finance

Global Eyewear Market 2019-2024: E-Retailing and Online Advertising are Gaining Huge Popularity – Key Players are Luxottica, Safilo, and Essilor – Yahoo Finance

Online Marketing
<p class="canvas-atom canvas-text Mb(1.0em) Mb(0)--sm Mt(0.8em)--sm" type="text" content="DUBLIN, June 27, 2019 /PRNewswire/ -- The "Eyewear Market - Growth, Trends and Forecast (2019 - 2024)" report has been added to ResearchAndMarkets.com's offering." data-reactid="11">DUBLIN, June 27, 2019 /PRNewswire/ -- The "Eyewear Market - Growth, Trends and Forecast (2019 - 2024)" report has been added to ResearchAndMarkets.com's offering.Research and Markets Logo<p class="canvas-atom canvas-text Mb(1.0em) Mb(0)--sm Mt(0.8em)--sm" type="text" content="Market Overview" data-reactid="23">Market Overview<p class="canvas-atom canvas-text Mb(1.0em) Mb(0)--sm Mt(0.8em)--sm" type="text" content="The eyew...