Sunday, January 26News That Matters

Day: June 21, 2019

Lego marketing chief says the challenge with online advertising is that so much content is 'damaging' to kids – CNBC

Lego marketing chief says the challenge with online advertising is that so much content is 'damaging' to kids – CNBC

Online Marketing
The Lego Movie: The Second PartLegoLego faces a conundrum when it comes to online advertising, according to Chief Marketing Officer Julia Goldin. That's because the toymaker's target audience is children, and the big internet companies aren't doing enough to protect them from unsafe content, she says. "Platforms need to have more transparency and take more responsibility," Goldin said on Thursday in an onstage interview at the Cannes Lions International Festival of Creativity. "We also need to take more responsibility for how we work with platforms, both individually as brands but collectively as an industry."Speaking at a session hosted by The Economist and featuring marketing leaders from Procter & Gamble and Taco Bell, Goldin addressed the increasing concern surrounding the safet...
Motivation, inspiration and manipulation – Philippine Star

Motivation, inspiration and manipulation – Philippine Star

Motivation
Motivation, inspiration and manipulation I have been introduced in conferences and rallies as: “The country’s most sought after motivational speaker.” I take this as a compliment, and I know people mean well, but the truth is I am not very comfortable with the word. I do not intend to motivate but I do work to inspire. So what is the difference? Many would think that motivation and inspiration are the same but I can assure you they are not. One speaker even insists that the two are just a matter of semantics, but can be used interchangeably. I do not agree. If you look at the word “motivation,” the word is a derivative of th
How to build a disruptive marketing strategy in four simple steps – Media Update

How to build a disruptive marketing strategy in four simple steps – Media Update

Marketing Strategy
“Disruption is all about risk-taking, trusting your intuition and rejecting the way things are supposed to be,” says Richard Branson. “Disruption goes way beyond advertising — it forces you to think about where you want your brand to go and how to get there.”Disruptive marketing works because it is not focussed on the brand, but rather, the consumer. It is not just a chance for brands to say “Look at me — you need this!”, but rather, it’s a chance for brands to say “Hey consumers — we know you have X problem and we’ve solved it!”.Are you ready to join the likes of Netflix and Airbnb as a disruptor? Here are four steps to building the right strategy:Step 1: Know your industry Before you can put your marketing strategy together, you need to understand what exactly it is that you want
Long-Time Self-Help Closet Volunteer Passes Away – Journal & Topics Newspapers Online

Long-Time Self-Help Closet Volunteer Passes Away – Journal & Topics Newspapers Online

Self Help
Virginia Mary Davis’ retirement party at the Self-Help Closet & Pantry October 2017. Her hot air balloon cake was made by another pantry volunteer. (Photo courtesy of the Self-Help Closet & Pantry) Virginia Mary Davis, 95, was a kind, business-like volunteer at the Self-Help Closet & Pantry of Des Plaines since the mid-1980s to 2017. She was one of two women who were registrars. She handled the A-L clients from her desk at the main entrance and kept stats on when clients came to the pantry, logging them in by hand. She died on May 25. “Virginia was well known by many of our clients and they would ask about her if she wasn’t there. She treated everyone with great respect. She was just an outstanding volunteer,” recalled Debbie Walusiak, executive director of the Self-Help Clo
Millennial burnout can be beat with the right self-care – Mashable

Millennial burnout can be beat with the right self-care – Mashable

Self Help
Image: bob al-greene / mashable By Rebecca Ruiz2019-06-21 09:30:00 UTC When burnout comes for you, it’s not subtle. It casts an inexplicable darkness on the most mundane things: driving in traffic, showing up to work on time, filing an expense report. It feels like a weight tied to your waist, stealing any spark of energy you will into existence.  You might confuse it for depression — and it very well could be — but, by reflecting on how and when it arrived, you suspect the culprit is the unraveling of your work life. At some point, you were pushed beyond a limit — or even more than one: a new boss who gave you more to do with less resources, another year passed without a raise, a manager accused of wrongdoing who faced no consequences. Now you feel exhausted, with
Digital Marketing Internship (Paid) in North Holland, Amsterdam – IamExpat in the Netherlands

Digital Marketing Internship (Paid) in North Holland, Amsterdam – IamExpat in the Netherlands

Online Marketing
Category Management / Consulting Location Amsterdam Language English Language of the position:  English Work experience:  0-4 years Location of position:  Amsterdam Centrum  Duration:  3-6 months Vacancy description:   Responsibilities: You will develop online marketing strategies, implement those strategies, measure the outcome and adapt You will develop online marketing strategies, implement those strategies, measure the outcome and adapt You will be responsible for Social Media strategy and Content Creation fro the agency (Blog post , case studies , etc) You will research and evaluate competitor marketing and digital content  Benefits: Possi...
Cowboys’ Jason Witten motivated by Kobe Bryant story – Sporting News

Cowboys’ Jason Witten motivated by Kobe Bryant story – Sporting News

Motivation
Jason Witten is entering his second stint in the NFL with a certain "mamba mentality."The longtime Cowboys tight end shocked everyone when he stepped away from a cushy gig in the "Monday Night Football" booth to strap his helmet back on and rejoin Dallas. Now back at field level, Witten is finding new ways to motivate himself at age 37. He said a recent trip to Duke with a few teammates included a dinner with hall of fame basketball coach Mike Krzyzewski. During the meal, Krzyzewski told a story from his USA basketball days that resonated with Witten."My favorite was that Kobe (Bryant) came up to him and said, 'Whoever the best offensive player is, I want to guard him,'" Witten said (via USA Today). "He said he's only had two people ever look at him that way: Michael Jordan, Kobe Bryan...
How Online Businesses Can Use Offline Marketing – Business.com

How Online Businesses Can Use Offline Marketing – Business.com

Online Marketing
While e-commerce businesses may think putting all of their efforts into digital marketing is the right away to go, forgetting about offline strategies could end up costing them in the long run. Online businesses cannot discount the importance of offline marketing, like traditional ads and catalogs, and the value it can bring.The importance of offline marketingOffline marketing ideas help e-commerce businesses cater to a wider audience base. A majority of offline strategies focus on supplying traditional forms of marketing, which can eventually help the company build extensive levels of customer trust. Put simply, any company that has the offline landscape covered inspires loyalty in a far better way, as compared to the firms which only focus on the digitized form of marketing.Based...
FC Dallas Using US Open Cup Loss as Motivation vs. Toronto FC – FC Dallas

FC Dallas Using US Open Cup Loss as Motivation vs. Toronto FC – FC Dallas

Motivation
FRISCO, Texas — Following the 2-1 defeat to New Mexico United in the Lamar Hunt US Open Cup, the attention now turns back to MLS play for FC Dallas starting this Saturday vs. Toronto FC. Saturday’s match is the beginning of a busy MLS schedule for FC Dallas, which plays three matches in a nine-day period from June 22-30. Toronto is a team which hasn’t won a match since May 4 and currently sits in 7th place in the Eastern Conference Standings, just one point clear of the playoff line. Similarly, with FC Dallas, Toronto is dealing with rotations to balance the lineup in a hectic schedule following departures of multiple players due to international duty — specifically its starting striker, Jozy Altidore. The inconsistency to score goals is a glaring issue when looking at the roster for
Another college to offer Facebook's digital marketing certificate – Education Dive

Another college to offer Facebook's digital marketing certificate – Education Dive

Online Marketing
Dive Brief: Harold Washington College is teaming up with Facebook and its education partner Pathstream to offer a 24-week digital marketing certificate. The community college in Chicago is one of 20 the social media company is working with to provide training in digital marketing as part of its broader initiative to teach people digital skills. The push comes as colleges sharpen their focus on strategic partnerships that equip students with technical skills employers want. Dive Insight: Harold Washington, one of the seven City Colleges of Chicago, will launch the online certificate July 29 through its continuing education program, which offers noncredit courses for students seeking occupational skills. The co-branded certificate comprises six, four-week courses and costs ...