geralt / PixabayRegardless of the size of your business deciding who will handle your digital marketing needs is a standard question.Digital Marketing encompasses the Social Media, Reputation Management, Email Marketing, Video Marketing, SEO, blogging, generally all online related marketing.There are benefits to having someone in-house handle your digital and social marketing needs, but overall it may be a wiser decision to outsource.Here are 3 reasons why outsourcing makes sense.1. Outsourcing Makes CentsSeriously though, outsourcing does save your business in the long run. Hiring staff usually requires a somewhat steep salary. The national average salary for a Digital Marketer is $60.414, and the average salary for a Digital Marketing Manager is $99,914. Not to mention the health bene...
ROCKLAND — The Center for Maine Contemporary Art (CMCA) presents an interactive exhibition by the collaborative artist pair Tectonic Industries beginning Saturday, June 29, and continuing through Sunday, October 6. The exhibition, “Tectonic Industries | DREAMS CAN COME TRUE (If it’s not working for you, you’re not doing it right),” will be the first show of the artists’ work in Maine, where they have lived since 2014.In “DREAMS CAN COME TRUE (If it’s not working for you, you’re not doing it right),” a series of self-help questionnaires that look to address and solve a visitor’s most pressing problems and thus help them to begin living the “life of their dreams” are presented to the audience. Guided by a series of instructions, visitors navigate the installation in search of se
All the clutter and noise of today’s digital marketing environment can seem like a firehose of options coming at you from every direction. How do you know what REALLY MATTERS? How do you know where to prioritize your limited time and money? We’ll show you the minimum every business should be doing online, and help you prioritize what you MUST do to get your fair share of attention from consumers as well as what gives you your BEST BANG FOR THE BUCK getting your UNFAIR SHARE of consumer attention; how to out-perform not only your local competition online, but maybe even fight back against disruptors like Amazon. RutherfordSource.com is hosting a free Digital Marketing Workshop June 26,2019 at Jonathan’s Grille in Murfreesboro. Sign Up Today You’ll enjoy a great meal, and you’ll com
Motivation is what turns our ideas into action and keeps us moving toward our goals. However, achieving and maintaining a motivated state of mind isn’t always easy. So, what can you do about it? Picture What’s Important to You In this busy world, it’s easy to get distracted and lose track of what’s important. Take a moment to sit down and imagine what it is you want to achieve – then write it down. Research shows that when we actually put our thoughts to paper, we make a stronger mental connection to it. Make a list of reasons for why this picture is important to you, something you can go back to when you feel your motivation slipping. There are no wrong answers here. Set One Goal at a Time Once you know what it is you want to accomplish, figure out what steps are needed to
Experiential marketing, also called engagement marketing, is a strategy using experiences to make an emotional connection to your prospects. Think ticketed events like concerts sponsored by your brand. Think online contests that showcase your message. Here’s why this experiential marketing is important and how it can help your small business. Adopting the Right Mindset for Experiential Marketing Steve Kurniawan is content marketing and digital marketing strategy of Nine Peaks Media. He outlined some of the concepts small businesses need to pay attention to before they get started. “The main idea is customers are more likely to buy based on emotion, not logic,” he writes. He makes a few suggestions like street team marketing. This is where ambassadors for your brand giveaway samples to
Social media is here to stay. The actual platforms may change over time (so long, Google+), but as a channel, social media isn’t going anywhere. And it’s become a cornerstone of both inbound marketing and more traditional marketing.Tools like HubSpot make publishing on social media a breeze, but effective social media marketing requires more than posting things through HubSpot. Here are four best practices to maximize your marketing exposure and ensure you are on the right path.1. Follow the 60/30/10 RuleI love the analogy from HubSpot about how your social media efforts should be like a cocktail party. If you only talk about you at a party, everyone is going to be bored to tears and tune you out. (And you may not get invited to future events.)Good conversation is a mixture of active li
<p class="canvas-atom canvas-text Mb(1.0em) Mb(0)--sm Mt(0.8em)--sm" type="text" content="ATLANTA, GA / ACCESSWIRE / June 13, 2019 / Findit, Inc. (OTC PINK: FDIT) a Nevada Corporation that provides online marketing services has been selected to head up E and K Concrete and E and K Restore of Georgia online marketing campaigns. The campaigns will begin with 3 areas that will be targeted and 2 services. The 3 locations are Fayetteville, McDonough and Buckhead Atlanta areas. The services will be Water Damage and Restoration for McDonough and Fayetteville and Concrete for the Buckhead area." data-reactid="11">ATLANTA, GA / ACCESSWIRE / June 13, 2019 / Findit, Inc. (OTC PINK: FDIT) a Nevada Corporation that provides online marketing services has been selected t...
Everyone in attendance during the SMX Advanced presentation with Amy Bishop and Michelle Morgan got an amazing deep dive on using paid media channels to effectively guide users from discovery to conversion. There was a ton of information in this session I couldn’t fit into this recap, but I wanted to share my main takeaways Amy and Michelle presented.Know your marketIt all starts with knowing your market segmentation. You should conduct an exercise (links to the templates in the image below) and define in each area which product and service is the best fit based on which problems you are trying to solve. Besides the best fit, you should also try and figure out which users may be the worst fit for your business.We also must separate the buyer’s journey from the sales journey. Maybe
People who identify with the “Quantified Self movement” are, as expressed in the movement’s motto, seeking “self-knowledge through self-tracking.” They want to know how to sleep better, stay fit or have a more productive morning. They do this by keeping count of how many times they roll over in the night, how many steps they take in the day or how many emails they respond to in a week. At their informal gatherings, known as “Show & Tells,” participants speak to three questions: What did you do? How did you do it? And what did you learn? At the inaugural Quantified Self Show & Tell, in Pacifica, California, in 2008, the first presenter was unsure about what he had learned. As Quantified Self co-founder Gary Wolf wrote on the following day, the presenter “had a beautiful graph o
It’s a statistic that can keep even the most positive entrepreneur up at night: About 50% of all startups fail by their fifth year. So, it’s not surprising that in today’s cutthroat business world, many leaders are hyper-focused on their performance. We’re moving so fast to stay ahead of the pack that we eschew reflection in favor of a grinding march toward the next benchmark: What has the competition accomplished that we haven’t? Where does this leave us in the pecking order? How are we going to shift gears or push harder to meet our next goal? Before long, this constant evolution and analysis -- trying to discern if we are successful or struggling -- infects both our professional and personal lives. It shows up in how we interact with our team, and whether we come home to our