Social Media Global Market Report 2019
Social Media Market Global Report 2019 from The Business Research Company provides the strategists, marketers and senior management with the critical information they need to assess the global Social Media market. The Social Media market consists of the revenues generated from sales of advertising, subscriptions and advisory services by entities.
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Markets Covered: Advertisement, Subscription
Companies Mentioned: Facebook, Youtube, Instagram, Twitter, LinkedIn
Countries: Argentina, Australia, Austria, Belgium, Brazil, Canada, Chile, China, Colombia, Czech Republic, Denmark, Egypt, Finland, France, Germany, Hong Kong, India, Indonesia, Ireland, Israel, Italy, Japan, Malaysia, Mexico, Netherlands, New Zealand, Nigeria, Norway, Peru, Philippines, Poland, Portugal, Romania, Russia, Saudi Arabia, Singapore, South Africa, South Korea, Spain, Sweden, Switzerland, Thailand, Turkey, UAE, UK, USA, Venezuela, Vietnam.
Regions: Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa
Time series: Five years historic and forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita, Social Media indicators comparison.
Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
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The social media market consists of sales by entities (organizations, sole traders or partnerships) that enable customers to interact, create and share content and information. Social media enables users to share pictures, video and audio files. This market includes revenues from sales from advertisment and other services offered on social media platforms.
Asia Pacific was the largest region in the global social media market, accounting for 48% of the market in 2018. North America was the second largest region accounting for 32% of the global social media market. South America was the smallest region in the global social media market.
Companies in the social media market have been heavily investing in the online video market such as digital hangouts. Digital hangouts include apps that let the user video chat with multiple people simultaneously, and possibly engage in a number of activities such as watching movies or shopping together. A number of apps have started offering this service and has attracted a large user base. For instance, Google launched Hangouts Meet, a digital hangout platform for businesses. Hangouts Meet gives the users an option to participate in video meetings with their colleagues. Hangouts Meet allows the user to create and share links to videoconferences that other users can join without creating accounts or installing plugins.
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