Think about an apple. What comes in your mind? A fruit or the latest version of the iPhone? As for many people, they associate an apple with the famous brand, created by Steve Jobs. Apple company has an extremely strong corporate identity, which makes it successfully stand out from competitors. What’s the recipe of such a perfect branding? We can’t talk about a simple solution, because marketing is a field where strategy meets creativity. And Steve Jobs was a person who really could think out of the box. How does it work? All marketing and advertising efforts can be summarized in a short formula: “I know - I want - I pay”. The purchasing process is always the same: Stage №1 “I know that someone solves problems this way”Stage №2 “I want to be like he/she”Stage №3 “I can pay for this
The Golden State Warriors were in need of an emotional spur. After a highly difficult moment in Game 5 of the 2019 NBA Finals, it appears they’ve found exactly that.The Golden State Warriors are calm and cool … often times to an irritating extent. They splash 3’s and shimmy down the court. They fall deep into a hole, only to resurface behind a barrage of big shots and then return to their nap. Draymond Green may pick a quick fight, but is immediately calmed by Stephen Curry and his dangling mouthguard.Because why get excited? Can’t a deficit simply be closed with a long ball barrage? What reason is there to keep your mouthguard firmly fixed in place anyways? It’s all good.Add to the mix, the Toronto Raptors are not a vicious team. They don’t throw ‘bows, talk trash (except, of course, w
PEBBLE BEACH, Calif. – Brooks Koepka doesn’t have trouble getting motivated for majors. His four triumphs in less than two years are proof. He’s already found fuel for his quest for a U.S. Open three-peat. His Twitter mentions were aflame when an old U.S. Open commercial – one that doesn’t include the two-time champion – was run earlier this week. He watched the video, and quickly noticed that he wasn’t in it. “I guess I was amazed that I wasn’t in it,” Koepka said. “Just kind of shocked. “Somebody probably got fired over it, or should have,” he added with a smile. Koepka is trying to become the first person since Willie Anderson in 1903-05 to win three consecutive U.S. Opens. Koepka also has won the past two PGA Championships, including last month’s triumph at Bethpage Black. He i
Aaron Donald seems more motivated than ever to help the Los Angeles Rams make another run at the Super Bowl this upcoming season.For obvious reasons, losing Super Bowl 53 the way they did to the New England Patriots was a crushing blow for the Los Angeles Rams, but it’s safe to say that when it comes to players, Aaron Donald was most likely one who felt the most frustrated with the outcome.Throughout his career, Donald has proven to be one of the most competitive players in the NFL, and the work ethic he shows off each season for the Rams seems to be on a completely different level than most players.Just how good is Donald? Well, keep in mind that last year marked the second offseason in a row that Donald missed all of training camp and preseason while holding out for a new contract, ye
School is full of competition. Students are competing to get accepted, competing for scholarships and competing for honor roll and the Dean’s list once they’re in. Higher education institutions are not exempt from the competition—they’re in a constant battle to capture the attention of prospective students and win the race for enrollment. As a result, higher education marketers need to find innovative and cost-effective ways to bring quality, prospective students to their programs amidst this increasingly competitive market. College admissions directors have reported a great deal of concern about meeting their enrollment goals. In fact, with the exception of public doctoral institutions, over 50% of respondents from every institution, polled by Inside Higher Ed, have high anxiety abo
SCOTTSDALE, Ariz., June 11, 2019 /PRNewswire/ -- Amendola Communications, a nationally recognized, award-winning healthcare and health IT public relations and marketing firm, announced today that DisposeRx, Inc., has hired the agency to provide strategic PR and marketing services, including media relations, content creation, marketing materials and social media. DisposeRx, based in Sanford, NC, is committed to the eradication of leftover medications through its innovative, at-home technology. Through its proprietary blend of FDA-approved materials, DisposeRx provides an eco-friendly, site-of-use solution for the disposal of unused medications, meaning a drug can be safely, quickly and efficiently neutralized and disposed of wherever leftover drugs are kept, including the home med...
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On 29 April 2019 the so-called “Digital Chart” finally became part of the Italian Code of Marketing Communication Self-Regulation, moving from a mere guideline to binding rules, which will have to be followed by individuals and businesses that are subject, directly or indirectly, to the Italian advertising self-regulation system. The need for digital marketing regulation The “Digital Chart” was first released three years ago by the Italian Advertising Self-Regulation Authority (the “Istituto di Autodisciplina Pubblicitaria” – IAP), in order to meet the growing market demand to make online marketing communication distinguishable as such. One of the main aims that led to the release of the Digital Chart was the need to regulate marketing communications and endorsements made by influencers
The number of online stores in Romania reached approximately 15,000 in 2018, double the number recorded in 2017, when there were only around 7,000, according to research by online marketing agency Sinaps, reported by economica.net. The most active sectors by size of investment in online marketing campaigns were electronics/IT&C, fashion & beauty, travel, home & deco, books, gifts & flowers, auto & moto. “Many startups begin by investing EUR 1,000/month in digital marketing, and scaling is done based on results and on the company’s development. Mid-sized companies have online marketing budgets between EUR 5,000-10,000/month. Large businesses constantly invest more than EUR 10,000/month. A frequent approach for online stores is providing an “unlimited budget” as l
Today, in my first column, we’re going to switch complaints into compliments. But, first, what is motivation? What drives us to move toward our goals? It can be many different things, for different people but the end results are the same: movement, motion and momentum. In other words, action is taken. Whether we are motivated by love or by money, or whether it’s striving for accolades in one’s field, it still remains quite mysterious, not only in how it comes and goes, waxes and wanes but how some are able to use it and achieve while others are seemingly unable to find it anywhere. Dina Burley If you’re as fascinated by this conundrum as I am, then this is the column for you. I move people for a living, often by moving myself quite literally but also figuratively speaking. I began