The proposal to add a question about citizenship to the 2020 U.S. Census is reprehensible in any light. It will intimidate undocumented immigrants from responding and will deny Americans a true count of the people living in our nation’s borders. Recently discovered writings of the late Republican strategist Thomas B. Hofeller, who was behind the administration’s push to add the question, managed to show the motivation in an even worse light. They establish its roots in a political calculation “advantageous to Republicans and Non-Hispanic Whites” and make a fresh examination necessary. Although the U.S. Supreme Court heard arguments about the citizenship question back in April, the justices must pause and take this linkage into account before deciding whether the question can remain par
By now, you probably know that things haven’t gone the Boston Bruins’ way to this point in the series. From calls to injuries to offensive woes, it seems as though everything is piling up against the team in the Stanley Cup Final. And for as hard as it is to not think about ‘what if?’ as it pertains to David Perron’s controversial game-winning goal, there’s nothing that can be done to change the result of it now. Knowing that mulling over the situation will not rectify it, the Bruins have to pull a page out of their opponent’s playbook. It was just last round (which feels like an eternity ago given the extended time off) that the St. Louis Blues were in a similar conundrum. I’m sure by now, you are familiar with the ‘Hand Pass.’ The Blues’ response to the missed call was three-straig
Small businesses around the country face a constant barrage of information, new tactics, the latest strategies, and a whole slew of garbage when it comes to modern marketing.Whether it’s the latest snake oil salesman trying to convince a business owner to part with $5,000 of their hard-earned profits for an ad, or a $2,000 monthly contract for managing all the social media, it’s just too much for many entrepreneurs.While we’re fans of innovation, we’re also well aware that not every business out there needs every new tool available.News flash: You don’t really need to be on every new social media platform to do build your small business.So, where should you focus when marketing a small business?The answer is, of course, it depends. It’s not a simple answer. It depends because the answer
Self-help books are a dime a dozen, but still, I read them – a lot of them. I’m attracted to what they offer. But how do we know which books are having a profound impact on your life?To answer this question I think you need to ask two more questions: 1, did the book give you an “aha moment” and 2, if it did, did you act upon it? There are five self-help books that I have read, at various stages of my life, which caused me to pause, pivot and take a new course of action. Five self- help books that changed my life: 1. Be Here Now – Ram Dass2. Chop Wood Carry Water – Fields, Taylor, Weyler & Ingrasci3. This Is It – Alan Watts4. Reconciliation: Healing the Inner Child – Thich Nhat Hanh5. The New Heart of Wisdom: Profound Teachings from Buddha’s Heart – Venerable Geshe Kelsang Gyatso Rin
A teacher for more than 30 years, Lesley Moffat loves her job — band director at Jackson High School in Mill Creek. Moffat was born to be a teacher: Her parents, grandmother and great-grandmother were all teachers. She taught band at Alderwood Middle School for two years and then Lynnwood High School for 10 years. She’s been at Jackson for the past 17 years. Moffat loves her job, except for one thing: It was killing her. Two years ago, at age 51, Moffat realized she had allowed a rewarding but demanding job to get the best of her. Determined to regain her health and find work-life balance, Moffat was inspired to write a self-help book for stressed-out teachers. It’s the book she wishes she’d had when she reached her breaking point. At her worst, Moffat was 60 pounds overweight and
In marketing, it is advantageous to be contrarian, to deviate from the beaten path and stand out from competitors. LinkedIn's ‘B2B Trends for the Contrarian Marketer’ This past week, LinkedIn held their 3rd Annual ‘B2B Trends for the Contrarian Marketer’ presentation hosted by LinkedIn’s own Peter Weinberg, a marketing strategist, who shared the five trends that all B2B marketers should keep top of mind. Trend 1: “Replicate or Die” While the name might sound extreme, LinkedIn suggests that marketers are quick to celebrate novel, but non-replicable ideas, when, in fact, the key to scientific marketing is “investing in strategies that replicate for thousands of brands”. Often, marketers are concerned with idea “wear-out”, but it’s not always necessary to
Even if you're constantly active on social media, or consistently engaged in social media marketing, it can be difficult to stay on top of the latest trends and usage shifts - which you really need to know in order to align your strategy accordingly. Being aware of user habits, and broader marketing shifts, can help you develop a more effective, responsive social media marketing approach, and ensure that you derive the best value from your investment of time and ad spend. Staying up with the latest news on sites like Social Media Today is key, but for those looking to catch up, this infographic from Awario provides an overview of the most recent social media marketing trends and shifts for 2019. The list is broken down into five crucial categories: Social selling Social liste...
Direct mail is back in style. With a greater and greater percentage of marketing budgets being directed to digital campaigns, competition is fiercer than ever and for many marketers, that means that standing out is becoming harder and more expensive than ever.A growing number of direct-to-consumer (DTC) brands are turning to direct mail because they’re hitting the limits of what digital can deliver. Ryan Babenzien, CEO of the sneaker brand Greats, put it simply: “Digital is noisy and direct mail is calm.” The good news for marketers is that, as oxymoronic as it might sound, direct mail can today be treated much like a digital channel because it is now possible to programatically create and manage direct mail campaigns. In other words, marketers can send physical mail almost as easily as