Social media marketing is a must for all businesses because people spend most of their time using social media platforms. Post pictures, videos, content, etc of your product to attract the target audience. Fashion industries can post various things about their clothes and accessories, writes, Megan Dennis, Freelancer writer.
Today, social media is the primary source of information, and businesses make the most out if it by changing their marketing strategies, in ways to make effective use of their online social media presence, and boost their sales. The fashion industry, particularly, is benefitting the most through social media, around the globe fashion marketers figure out new ways through which social media platforms can make them successful and help them grow online.
A Quick Guide to Social Media Marketing Tools for SMBs
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Social media is one of the most significant medium of successful internet marketing, it brings in new promising customers, increased information about fashion, and provides several new channels for advertising.
Also Read: Snapchat and TikTok: Social Media Marketing Trends for Gen Z and Millennials
Here are 5 of the many benefits that social media has given to the fashion industry.
Providing satisfying and effective customer services is the main goal of all fashion business owners — social media is that one medium, which makes providing great customer service an easy task.
Through social media platforms marketing professionals are allowed to; see and analyze the needs of their potential customers, understand what they are looking and talking about, and learn about their likes and dislikes. This analysis helps marketers design their social media marketing strategies accordingly. For a successful fashion online business, it is crucial to cater the needs of your customers, and social media is the best source to gain that information.
Effective customer service means happy and loyal customers, they help reach your brand to new and more customers. If a customer is happy with your brand, they will recommend it to their friends and family. You can improve your customer service by giving links to FAQs or places where customers talk to someone related to their queries and get immediate replies. Make the customer feel important and valued.
Increased Inbound Traffic
More traffic means more sales. For fashion brands that do not use social media, their inbound traffic becomes restricted, meaning only the current customers visit their websites or people who search for certain keywords that are already linked to your site. This stops you from reaching out to new people.
Social media gives you the chance to increase inbound traffic, as it reaches out to a large number of people and new customers. Social media drives more people to your webpage, but only interesting content is what keeps them hooked up. If your content is boring, then a consumer might not visit your website, and even if they do they won’t be lured to look at more than your homepage.
Today the competition is hard, there are several fashion brands, like Offer Factor that use social media to increase traffic.
Blogs and customer engagement are popular ways of advertising, but social media opened up several more paths for traditional advertising, resulting in great benefits for the fashion industry. Through different avenues of traditional advertising, fashion brands target groups according to demographics, and only offer them items they are interested in.
This has led to brands boosting their sales, because now instead of marketing every fashion item in their store, they reach out to customers by marketing individual products. Google, is one excellent example of how traditional marketing works — it allows businesses to use keywords to target ads to consumers who search for related items.
Effective Brand Recognition & Increased Brand Awareness
Brand recognition is one of the most important goals for any business, as a consumer only buys brands that they recognize. Call it human psychology or the ways our society works, but most of the people only buy from brands that they trust, and that trust only comes through brand recognition.
This is where social media plays a great role, as it allows your brand to build its recognition through several platforms. This is the reason why today social media is one of the most powerful methods of digital marketing for increasing brand awareness and visibility.
Social media has a broad audience of potential customers, by using effective social media marketing strategies you are able to connect with that large audience and highlight your brand. Today, several fashion brands use these strategies to increase awareness about their brand.
According to a report, by just spending few hours a week on social media, 90% marketers were able to increase their brand awareness in a small amount of time. Start with making social media profiles of your company, then interact with customers and provide them with engaging content. Good content helps increase brand awareness and builds a profitable reputation. You can also ask your employees, business partners, friends, family and sponsors to like and share your social page, to get the word out.
Also Read: 10 Social Media Influencers to Inspire Marketers in 2019
Improved Brand Loyalty & Customer Engagement
In today’s market, it is very important for fashion brands to have customer loyalty, as there are several brands who sell products. According to a survey done by the Texas Tech University, brands that connect with their customers on social media platforms have more loyalty from their customers.
Social media allows you to interact with recent customers and old customers, but what keeps them loyal? It is the content that you post on your social media platforms. For a brand to hold on to their customers, and to attract new ones, it is crucial for them to create interesting posts, this keeps consumers engaged and loyal toward your brand, they will not choose another brand if you give them what they want. According to Forbes, 70% of consumers who receive a quick response from brands on social media, say they recommend it to other people, this results in an increase in customers and boosts sales.
Every content you post on social media, whether it is a blog post, an image, a video, a status update or even a comment, it creates a chance of someone reacting to it, that ultimately increases traffic on your website.