Wednesday, June 19News That Matters

Day: June 7, 2019

12 Steps to Social Media Marketing Success [Infographic] – Social Media Today

12 Steps to Social Media Marketing Success [Infographic] – Social Media Today

Social Media Marketing
Published June 7, 2019 Are you just getting started with a social media marketing strategy for your business? Are you looking for ways to measure and improve your social efforts? You’ll find a 12-step guide to achieving success on social media in this infographic. Here’s a quick summary of the steps: Research and know your audience Pick your social platforms Pick your KPIs Write a social media playbook Align your company around your plan Put aside an hour each week to schedule posts Create a content bank Post relevant content Treat all social channels separately Assign someone as a customer service representative Reporting Reanalyze Check out the infographic below for more detail on each element. A version of this post was first published on the Red Website Design blo
Stewing over slewing, Bruins have motivation brewing – Boston Herald

Stewing over slewing, Bruins have motivation brewing – Boston Herald

Motivation
The Bruins have all the motivation a hockey team could ever wish for heading into Sunday’s Game 6 in St. Louis.[embedded content] For one thing, Zdeno Chara playing with a broken jaw left the entire team wanting to win one for the captain. They fell just short, losing Game 5 to the Blues, 2-1, Thursday night. For another, Tyler Bozak’s slew-foot that dropped Noel Acciari onto the ice led to the Blues’ second goal (David Perron), so the B’s are out-of-their-minds fed up with the officiating and ready to take it out on the Blues. And then there is the desperate edge with which every hockey team facing elimination ought to be able to use to their advantage. Toss in the fact that the Blues haven’t been as good at home during the playoffs as on the road and it all adds up to the Bruins stuff
FTC and FDA issue warnings to vaping companies using social media influencer marketing without nicotine notices – CBS News

FTC and FDA issue warnings to vaping companies using social media influencer marketing without nicotine notices – CBS News

Online Marketing
The FTC and FDA warned four makers of e-liquids about promoting their products over Facebook, Instagram and Twitter without disclosing the risks of using nicotine. The FTC warning also urged paid influencers to clearly disclose relationships with brands when endorsing products in posts.   Last year, 20% of high school students reported they had used vaping or e-cigarette products in the previous month, federal data show.The Federal Trade Commission and the Food and Drug Administration are warning four makers of "e-liquids," which are used in vaping, over using social media influencers to promote their products without including notices about the risks of nicotine.The FTC flagged the marketing posts, which appear on platforms including Facebook, Instagram and Twitter, for ...
How Chronic Inflammation May Drive Down Dopamine and Motivation – Technology Networks

How Chronic Inflammation May Drive Down Dopamine and Motivation – Technology Networks

Motivation
Growing evidence shows that the brain’s dopamine system, which drives motivation, is directly affected by chronic, low-grade inflammation. A new paper proposes that this connection between dopamine, effort and the inflammatory response is an adaptive mechanism to help the body conserve energy.Trends in Cognitive Sciences published the theoretical framework developed by scientists at Emory University. The authors also provided a computational method to experimentally test their theory.“When your body is fighting an infection or healing a wound, your brain needs a mechanism to recalibrate your motivation to do other things so you don’t use up too much of your energy,” says corresponding author Michael Treadway, an associate professor in Emory’s Department of Psychology, who studies the re
Does Chronic Inflammation Reduce Motivation? – Psychology Today

Does Chronic Inflammation Reduce Motivation? – Psychology Today

Motivation
Inflammation has been a front-of-mind nemesis for as long as I can remember. Back in the days when I competed in extreme distance races, minimizing proinflammatory cytokines and "the inflammatory reflex" was always a top priority. As an athlete and coach, I knew from scientific literature (Dinarello, 2000; Tracey, 2002) and road-tested experience that inflammation impeded sports performance and hampered recovery. Christopher Bergland running 135-miles nonstop at the Badwater Ultramarathon in Death Valley. Source: Courtesy of Kiehl's Since 1851 For example, at the 135-mile Badwater Ultramarathon through Death Valley, knee-high compression socks and full-body dunks in an 18-gallon Rubbermaid Roughneck ice bath (on the side of the road) were par for the course, when it came to kee...
How to Generate Interest at Every Stage of the Marketing Funnel – Entrepreneur

How to Generate Interest at Every Stage of the Marketing Funnel – Entrepreneur

Online Marketing
Don't play favorites and put all your resources into bottom-of-the-funnel efforts; make sure every consumer interaction makes your brand more compelling. June 7, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. Ice cream brand Halo Top launched in 2012, but it’s only now dipping into the world of TV advertising with four TV spots. Although it's experienced tremendous growth through online marketing, the brand’s marketers have turned to TV in hopes of increasing awareness so that it can, um, scoop more customers into the top of its marketing funnel.The lesson here extends far beyond summer days and ice cream treats: If you limit the range of y
Tips On Marketing To The Generations Through Email – Forbes

Tips On Marketing To The Generations Through Email – Forbes

Online Marketing Tips
One of the most common forms of communication these days is email. From grandparents to young adults, if they have access to the internet, they likely have an email address. But what is the best way to market to these different age groups through email? I find that the answer varies based on generation. Start by segmenting your audience: • Baby boomers (born between 1946 and 1964) • Generation X (born between 1965 and 1980) • Millennials (born between 1981 and 1996) • Generation Z (born 1997 and after) Email segmentation and personalization are certainly strong marketing trends, and the days of sending the same email to your whole email list are dwindling. Email is still effective, as long as your content is relevant to your audience. Emailing Baby Boomers Baby boomers were not exposed
Is Your Marketing Working? You Won't Know Till You Test It – Entrepreneur

Is Your Marketing Working? You Won't Know Till You Test It – Entrepreneur

Online Marketing
Effective marketing is tricky, but it can be greatly informed by testing. Here's how to do that using the latest tools. June 7, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. In business, what gets measured gets managed, and that’s especially true for marketing. It’s important to test your marketing strategy -- you won’t know if you’re on the right track until you take the time to analyze the results of your efforts.Related: Know When to Trust Your Gut and When to Seek Outside AdviceYour marketing is the link between your product and your customers, so don’t treat it as an afterthought. Instead of assuming what will appeal to them, tes
4 Steps to Help Maximize Your YouTube Marketing Strategy – Social Media Today

4 Steps to Help Maximize Your YouTube Marketing Strategy – Social Media Today

Marketing Strategy
Video marketing is huge, and YouTube is the online home of video content. With more than 1.8 billion active users, YouTube remains the leader of the pack, despite rising challenges from Facebook and Instagram (particularly via Stories). And if you're looking to utilize video within your digital marketing efforts, YouTube needs to be at least on your radar - but how can you ensure that you're making the most of your YouTube efforts, and establishing an effective brand identity and strategy for the platform?   While there's no definitive right or wrong process, these four steps are must-do's for anyone who wants to maximize their YouTube performance. 1. Really Work on Your SEO Search engine optimization is not limited to websites and blogs - you need to think in terms of "find...