Tuesday, July 23News That Matters

Month: June 2019

How did self-care become a status symbol? – Salon

How did self-care become a status symbol? – Salon

Self Help
First came the "Money Diaries": lifestyle magazine Refinery 29’s eye-popping series that offered a peek into the private lives of privileged millennials. Its most infamous diary entry,  “A Week in New York City on $25/Hour,” nearly broke the internet last summer as readers huffed over the oblivious privilege of a 21-year-old intern living in New York City who spent thousands on acai bowls and trips to the Hamptons — belatedly revealing that her family gifted her $3,200 for expenses and rent on top of her meager intern wage. Refinery29’s editors must have noticed a common thread in the spending habits of these diarists, in that most women were spending a hefty percentage of their incomes on "self-care" — yoga classes, Soul Cycle, vitamins, face masks and the like. Thus, they've inau
Google And Amazon’s Disruption Of The Online Travel Industry Is Looking Inevitable – Forbes

Google And Amazon’s Disruption Of The Online Travel Industry Is Looking Inevitable – Forbes

Online Marketing
Is the online travel industry headed for a major shakeup? GettyIs the travel industry heading for a new world order? There remains little doubt among travel experts that tech goliaths Google and Amazon will dominate the online travel arena, threatening to bust up the duopoly of Expedia Group (which owns Expedia, Hotels.com, Travelocity, Orbitz, Trivago and Hotwire) and Booking Holdings (which owns Priceline, Kayak and Booking.com) that has reigned for years.Google is already making an impact with its soup-to-nuts suite of planning and booking tools. Last year, Google came in second to Expedia for one-stop shops travelers consider, according to the Portrait of American Travelers study by travel and hospitality marketing firm MMGY Global. The same study showed preference for Expedia had d...
Solitude Is People's Favourite Self-Care Activity To Engage In Says New Survey – Forbes

Solitude Is People's Favourite Self-Care Activity To Engage In Says New Survey – Forbes

Self Help
People are starting to view emotional wellness as just as important as physical wellbeing. Photo by rawpixels.com from Pexels. With the waves of the wellbeing movement and its accompanying $4.2 trillion market, it’s hardly surprising that self-improvement and self-care are being more prioritized than ever before. In a recent survey conducted by Smart Healthy Living, respondents were asked about their self-care habits and routines to see which activities are most common. Of the 906 respondents, 47% of people regarded self-care as very important and an additional 32% even said it’s extremely important. Three key trends were evident—people are seeing see emotional wellness as integral, spending more time alone, and there’s no one size fits all. What on eart
101 Small Business Marketing Ideas, Part 3: Online Marketing – Business 2 Community

101 Small Business Marketing Ideas, Part 3: Online Marketing – Business 2 Community

Online Marketing
Are you a business owner who wants to grow your business but doesn’t know much about marketing? Do you want to attract more customers to your business? Do you want a quick checklist of things you can do to grow your business?This post is the third installment in the 10 part series which takes you through the basics of small business marketing. In the first post, we took you through the small business branding basics.Ultimate Small Business Marketing Guide OverviewThe 10 part guide is divided into the following sections:In this post, we help you understand the basics of online marketing. It’s possible that you already have tried and tested some of these ideas. Please skip through those sections and apply the ones that you find most relevant for your business.Build your websitePeople spen
A new breed of digital marketing – IOL

A new breed of digital marketing – IOL

Online Marketing
Always thinking of creative tools to stimulate business. DURBAN - Who doesn’t want to be successful and make money? This entrepreneur believes that helping the less fortunate to spread their business message is something we all need to think about. If you want to open a small business and don’t have a clue about digital marketing, the chances are you are going to come unstuck sooner than later. Twenty-three-year-old Talent Makanya, one of a new breed of digital marketing pioneers, believes that people shy away from becoming part of the online digital community because they are scared of it and think its beyond their capabilities. “I am sure it has got a lot to do with the fact that the jargon used in IT is difficult to understand unless you work with it everyday, so a lot of busi
Madison County Law Library and Legal Self-Help Center expand hours – AdVantageNEWS.com

Madison County Law Library and Legal Self-Help Center expand hours – AdVantageNEWS.com

Self Help
The Madison County Law Library and Legal Self-Help Center have expanded their hours to make staff available over the lunch hour from noon to 1 p.m. The law library is in the basement of the Madison County Courthouse in Edwardsville and has been in its current location since 1994.  “The growing numbers of litigants and attorneys using the library warranted expanding the hours the court is available to help patrons,” newly elected Chief Judge William A. Mudge said. “Our hope is that by expanding access to the court, we have removed one of the barriers for those seeking justice.” Through the library’s efforts, roughly 1,200 people a month are assisted in civil and family matters.  Staffed by a law librarian and two clerks, the library is able to provide assistance direct
‘Becoming a father was the motivation I needed to change my lifestyle’ – The Irish Times

‘Becoming a father was the motivation I needed to change my lifestyle’ – The Irish Times

Motivation
My fitness journey started when I became a father in 2010. At the time, I wasn’t overweight, but I was on a path that could have ended that way. Despite being in the food business and knowing all about nutrition and calories, and also being a decent cook, my diet was terrible and consisted of a lot of takeaways and eating out. Becoming a father was the motivation I needed to change my lifestyle, because I wanted to be a good role model and enjoy being active with my kids.  I started personal training with Chris Cadwell from The Edge Gym in Clontarf, as I needed expert advice initially to kickstart the new journey. I loved it instantly and still train one-on-one. I currently train with Jenni TRX. She’s c
Kyrie Irving to Reportedly Meet With Nets Sunday With Motivation to Agree to 4-Year Max Deal – 12up

Kyrie Irving to Reportedly Meet With Nets Sunday With Motivation to Agree to 4-Year Max Deal – 12up

Motivation
If Kemba Walker's imminent signing didn't firmly close the book on Kyrie Irving's forgettable one-year stop in Boston, this news surely will. Per Adrian Wojnarowski, Irving is scheduled to meet with the Brooklyn Nets on Sunday where they will promptly address contract negotiations. Irving is expected to sign a four-year, $141 million deal should he agree to terms with Brooklyn. Free agent Kyrie Irving is meeting with the Brooklyn Nets in New York on Sunday and both sides are motivated to move quickly toward reaching a 4-year, $141M deal, league sources tell ESPN.— Adrian Wojnarowski (@wojespn) June 29, 2019 Though we didn't want to admit it because it was never official, this was always the expected outcome, especially after Kyrie's abrupt decision to part ways with longtime agent Jeff
10 Best Digital Marketing Strategies Startups Should Know – Inc42 Media

10 Best Digital Marketing Strategies Startups Should Know – Inc42 Media

Marketing Strategy
Do you have an idea and are launching your startup? But do you know that 90% of Indian Startups fail in the first few years and shut down within 5 years? If you are thinking that they shut down due to the lack of new ideas or lack of funds, then you are wrong.Many well-funded startups with unique ideas have failed in the past, due to the lack of innovation, creativity, and experience. AskMe.com, Auto Raja, Cab Auto, FrankleMe are examples of this.Having a great-unique idea, team, and funds are not enough to grow your startup and make it stable and profitable. You need to get more customers, sales, and profits to grow it, which can be possible with Startup marketing!Startup marketing is a completely different science. You need to choose and combine the right marketing channels and come ...
The new marketing strategy to meet customers' ever-changing expectations – AdAge.com

The new marketing strategy to meet customers' ever-changing expectations – AdAge.com

Marketing Strategy
A scant ten years ago, the biggest global brands spoke at conferences about integrated marketing and eliminating silos. And yet at the time, no one knew the surge of control consumers would grab away from CMOs, not to mention the intensity and velocity at which it would happen, nor had anyone experienced the burden of the new accountabilities and challenges we face today.The walls are coming down, and once disparate pathways are converging. But defining this new reality often produces more questions than answers. Everywhere they are, consumers are now industries in their own right, powered by their mobility. Movement and technology are no longer obstacles. Consumers are creating their own new ecosystems, enablers of access and influence, and that will only continue. What hasn’t changed