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Digital Marketing is currently the latest trend for all kinds of business outreach in the digital platform. It has got numerous tools and plenty of attractive marketing strategies to drive sales leads for your business. Hence to apply the digital marketing strategies skillfully, Google certified Digital Marketing courses are the best choice.
The courses come with several modules having aptitude test for each one. You need to clear one by one gradually and on passing the tests for entire course module successfully; Google rewards you with an online certification which you can even download as a hard copy. For students, this certification plays a vital role in their digital marketing career.
As per the Google Certified Digital Marketing Course Reviews, these are the top 5 courses to go for in 2019.
Google Adwords certification
Google Adwords helps in placing search engine ads on behalf of your business to drive the targeted leads. It is also known in the name of PPC ads and a must-to-apply digital marketing strategy for all business.
The course covers all the fundamentals of Google Adwords in details. Starting from Search Advertising to Display Advertising, Mobile Advertising, Video Advertising, Shopping Advertising, Advertising with ad extensions, and building targeted keyword lists, everything is covered in this course. It also teaches you how to monitor, run and manage Adwords ad campaign cost effectively for your business.
Certification criteria:- Course takers have to clear the Adword fundamental exam for each lesson here to get certified by Google.
Search advertising certification
Search engine advertising is part of Google Adword and an effective marketing strategy to increase the online presence of your brand, drive potential web traffic and convert them into sales boosting up the business ROI.
The course covers end to end details on ‘what are search engine ads’; ‘How to create search engine ads’; ‘How search engine ads can drive potential traffic for business’; ‘How to compose ad campaigns’; ‘How to configure ads and upgrade their performance’ and many more topics related to search advertising.
Certification criteria:- You need to give the Search Advertising exam for this course and pass it to have final certifications by Google.
Google Analytics certification
This is an ultimate tool used by online marketers to measure the progress of their business growth and see what strategies are working for them and what not.
The course gives you a detailed knowledge on Google Analytics starting from its fundamentals to its importance in Digital marketing, how to operate it, how to identify your targeted prospects with the help of Analytics tools, how to connect Adwords with Analytics and so on.
Certification criteria:- You need to clear the Fundamental analytics exam and Analytics IQ exam to have the certification by Google.
Display Advertising course
This is also called retargeting. It places ads strategically to the places where the chances of traffic conversion into leads are maximum. It places different forms of advertisements to the targeted prospects until they end up making a sale from your website.
The course covers all fundamentals related to Display Advertising like- what are the different kinds of Display Advertising, How Display Advertising can increase sales leads, What are the different forms of Display Advertising, How to place Display Advertising to targeted prospects, etc.
Certification criteria:- Students and marketers undertaking this course will have to clear the Display Advertising exam to get certified.
Shopping Advertising course
Shopping advertising is essential to reach your brand products to targeted prospects. Google Shopping ads drive potential web traffic, promote your store inventories and drive qualified leads for your business.
The course gives you a detailed guide on Google shopping advertisements by covering topics like- How to create a Google Merchant Center account, How to optimize shopping campaign, Online Bidding, data feed submission of products, How to place shopping ads, different types of shopping ads, How to organize and manage shopping Adwords campaign, etc.
Certification criteria:- You have to clear the Shopping Advertising exam in this course to get the certificate from Google.