Saturday, August 17News That Matters

Day: May 14, 2019

The New Era of Marketing Strategy – Forbes

The New Era of Marketing Strategy – Forbes

Marketing Strategy
Marketing advertisement brand business strategy Getty By Melissa Parrish, Vice President, Group Director Must read: For more on the path forward and marketers’ new remit, download Forrester’s complimentary eBook. Marketing has been a story of eras: from mass marketing to the direct marketing era to digital marketing, and now data-driven marketing. As marketing strategy changes and marketing resources shift, so do consumers and customer loyalty — today, consumers use more devices, ad blockers and other privacy protection tools, and still have increasingly sophisticated customer experience expectations. And make no mistake: if you’re not meeting those expectations customers will find someone who will, as according to Forrester Analytics, 54% say
Digital is the present and future of adviser marketing – InvestmentNews

Digital is the present and future of adviser marketing – InvestmentNews

Online Marketing
If you're an adviser, don't ignore the elephant in the room that is digital marketing, or you might find yourself struggling to survive. In our industry, clients leave for other firms, they take distributions and they pass away. In short, there's a constant outflow of manageable assets. With all that attrition, you need a steady stream of new clients just to break even. So why is it that other than waiting for referrals, many advisers do very little to acquire new clients? I believe it's because effective marketing approaches are difficult to identify and master. Even the ones that work well can eventually become obsolete. (More: 5 pillars of marketing for advisers)​ Case in point, I've co-hosted a call-in radio show for over 20 years. It's always been a highly reliable source fo
Components of a SaaS Marketing Strategy with a Freemium Model – Business 2 Community

Components of a SaaS Marketing Strategy with a Freemium Model – Business 2 Community

Marketing Strategy
There are many things that make me happy and free stuff is one of them. I love free samples at Costco, free Wi-Fi at coffee shops, free cookies at the car dealership, free parking, free customer support, and free upgrades. But out of all the free things, there’s one free thing that I especially love: free software. Yes, SaaS platforms such as Instagram, Zapier, Gmail, and Vidyard are amongst some of my favorite free things, and I use them every day. We all love free stuff, and whether you realize it or not, you probably use a freemium product (and love it as much as I do) multiple times a day.If you aren’t a tech brand with as much clout or as expansive an audience as Google or Instagram, how can you create a successful marketing strategy for a freemium model? There are several key comp
Pressure from advertisers and self-help gurus contribute to mid-life crises – Medical Xpress

Pressure from advertisers and self-help gurus contribute to mid-life crises – Medical Xpress

Self Help
Credit: CC0 Public Domain Mid-life crises are caused by people feeling pressured by advertisers and self-help gurus to live a better life after they pass the age of 40, according to new research. Longer lives, feeling anxious about aging and death, and the demands of a consumer society are all contributors to people experiencing trauma as they grow older, research by a leading expert on the history of health across the life course shows. When they age many people become disillusioned with work, disenchanted with relationships, and look to detach themselves from responsibilities ...
8 Competitor Monitoring and Analysis Tools to Help Improve Your Digital Marketing Efforts – Social Media Today

8 Competitor Monitoring and Analysis Tools to Help Improve Your Digital Marketing Efforts – Social Media Today

Online Marketing
Analyzing what your competitors are doing online is important for multiple purposes - from being inspired by their ideas, and avoiding their mistakes, to adjusting your marketing strategy in-step. And with social media taking up a huge share of online traffic, paying attention to how to get ahead of your competitors on social platforms is incredibly important. To do this, you need to look at what your competitors do, and what people are saying about them on social media. In order to facilitate such process, you need to understand which are the right competitors to monitor, and which aspects of your competitors’ businesses are worth analyzing. You then need to decide which audience, engagement, and content metrics are useful in your particular case. In this post, we'll take a look a
Healthcare Digital Marketing Strategy simplfied – CIOReview

Healthcare Digital Marketing Strategy simplfied – CIOReview

Marketing Strategy
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Best digital marketing course with online certificates by Google and Harvard – – VENTS Magazine

Best digital marketing course with online certificates by Google and Harvard – – VENTS Magazine

Online Marketing
RJ Frometa 10 hours ago Other Stuff 43 Views Digital Marketing is currently the latest trend for all kinds of business outreach in the digital platform. It has got numerous tools and plenty of attractive marketing strategies to drive sales leads for your business. Hence to apply the digital marketing strategies skillfully, Google certified Digital Marketing courses are the best choice. The courses come with several modules having aptitude test for each one. You need to clear one by one gradually and on passing the tests for entire course module successfully; Google rewards you with an online certification which you can even download as a hard copy. For students, this certification plays a vital role...
Big Tech must take the lead against online hate – CNBC

Big Tech must take the lead against online hate – CNBC

Online Marketing
PARIS, FRANCE - APRIL 16: President of France, Emmanuel Macron (L) poses for a photo with Prime Minister of New Zealand, Jacinda Ardern (R).Anadolu Agency | Anadolu Agency | Getty ImagesThis week, French President Emmanuel Macron and New Zealand Prime Minister Jacinda Ardern will co-chair a meeting of technology executives and global leaders with the ultimate aim of curbing violent extremism online.The meeting was arranged after a gunman killed 50 people at two mosques in the New Zealand city of Christchurch in March. Tech companies faced stiff criticism for their inability to prevent a live-stream of the attacks which was widely shared on social media.Representatives from Google, Twitter, Facebook and Microsoft are all expected to attend, and Macron has already met with Facebook founde...

The Best Social Media Marketing Books of All-Time • Benzinga – Benzinga

Social Media Marketing
A well-executed marketing campaign on social media has a major impact on brand identity and improves your company image. It’s also one of the best ways to establish mutually beneficial communication with potential clients or customers. Even more importantly, social media marketing yields actionable data which allows you to understand customer needs and make adjustments accordingly. But this type of marketing keeps evolving at an almost unprecedented pace. Both marketing novices and seasoned industry veterans need to stay on top of the latest trends and tactics. Social media marketing books are among the best tools to help you achieve this. Quick Look: The Best Social Media Marketing Books Social Media Marketing for the Future: Strategies for 2020 & Beyond: Stay Ahead of
4 Tips To Add New Web Features Without Disrupting User Experience – Forbes

4 Tips To Add New Web Features Without Disrupting User Experience – Forbes

Online Marketing Tips
Whether you’re adding a new feature aimed at driving business growth or simply updating your site’s aesthetic appeal, every brand finds themselves updating their website at one point or another. In fact, it’s practically required for businesses that want to remain relevant in their industry. Companies that hope to not just survive, but thrive in the market need to integrate new design trends, unique elements, and innovative technology. These updates, often in the shape of new website functionalities (both big and small), can help brands stay on the forefront of their industry, continually capture consumers, and constantly increase revenue. However, adding a new website feature to an already-existing site can be tricky. When you’re building a new website, you have the luxury of mak