Retailers that aren't embracing social media for branding, marketing and boosting the retail customer experience are missing a huge opportunity — especially if they're not undertaking a localized strategy.That's because the customer journey, when it comes to shopping within brick-and-mortar retailers, has undergone a huge transformation, and that is driving a retail evolution, according to Jacob Chappell, senior vice president of enterprise sales at SOCi.In a one-hour webinar, Chappell provides insight and advice on how brick-and-mortars can stay competitive in the digital age via social media and why it's critical given the competitive retail space. The reason it's critical, explained Chappell, is because localized social media is impacting every business these days
Alex Byington Montgomery Advertiser Published 3:00 PM EDT May 13, 2019 ...
Great content marketing is about more than just publishing content. Your content has to stand out - it's got to be truly great. On this episode of the Modern Marketing Engine podcast, Bernie hosts Stephanie Stahl, the General Manager of the Content Marketing Institute. She says that the companies doing content marketing really well are those that are providing the best content. They publish content that is aimed at connecting with audiences emotionally about things that really matter to them. Listen to this episode to learn how brands are doing great content marketing, why webinars are still very effective, what isn’t working for content marketing, and why having a clear picture of your audience's content consumption preferences is one of the most important things to understand. A
<p class="canvas-atom canvas-text Mb(1.0em) Mb(0)--sm Mt(0.8em)--sm" type="text" content="DUBLIN, May 13, 2019 /PRNewswire/ -- The "Digital Advertising and Marketing - Market Analysis, Trends, and Forecasts" report has been added to ResearchAndMarkets.com's offering." data-reactid="11">DUBLIN, May 13, 2019 /PRNewswire/ -- The "Digital Advertising and Marketing - Market Analysis, Trends, and Forecasts" report has been added to ResearchAndMarkets.com's offering.Research and Markets Logo<p class="canvas-atom canvas-text Mb(1.0em) Mb(0)--sm Mt(0.8em)--sm" type="text" content="The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Latin America, and Rest of World. Annual estima...
Social media has turned out to be a powerhouse for the data on the internet. Social media marketing as a concept is getting popular and trending day-by-day. It enables small businesses to engage their customers, interact with them, and reach a vast network of potential customers in lesser time. The majority of businesses do social media marketing on an ad-hoc basis. They know they should do something engaging about social media, but they really don’t understand where they exist and what they should do. If you are not attracting the desired customers, sales and leads even by using social media, then there may be the reason behind you’re not using the right social media strategies. So, in this article, we’ve summarized the most effective social media trends, strategies & tactics tha
Contact: Sasha Steinberg STARKVILLE, Miss.—A senior marketing major in Mississippi State’s College of Business is one of only 23 students across the U.S. selected to participate in the Women’s Business Enterprise National Council’s 2019 Student Entrepreneur Program. Co-founder of Rocketing Media LLC in Starkville, Shelby B. Baldwin of Ridgeland is the only Mississippi student and one of two representing the Southeastern Conference in this year’s program. A digital marketing and e-commerce consulting agency, Rocketing Media LLC offers individuals and businesses a variety of services, including social marketing, branding, online strategy, advertising and e-commerce solutions. For more, visit www.rocketingmedia.com. Based in Washington, D.C., WBENC is the largest certifier of women-owned b
Holistic business and mindset coach Amina AlTai helps businesses and individuals achieve success and happiness. May 13, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. Amina AlTai is the type of coach who subtly, but firmly, is able to crack you open, find your hidden truths and help you see where you might be getting in your own way. She’s a holistic business and mindset coach, wellness expert and former marketing executive. Amina has successfully created a methodology that supports the health of a business and its people at the same time -- which was born of her own work/life struggles.Grappling with a fast-paced career even
by Dennis Crouch Novartis Pharm. v. West-Ward Pharm. (Fed. Cir. 2019) West-Ward (now known as Hikma) is seeking to make and sell a generic version of the Novartis chemotherapy drug everolimus (Afinitor). After filing its Abbreviated New Drug Application (ANDA), Novartis sued, alleging infringement of its U.S. Patent 8,410,131. Following a bench trial, the district court sided with the patentee – finding the claims enforceable – not obvious. Novartis Pharm. Corp. v. West-Ward Pharm. Int’l Ltd., 287 F. Supp. 3d 505 (D. Del. 2017). On appeal, the Federal Circuit has affirmed. The claims at issue are method-of-treatment claims with one step — “administering … a therapeutically effective amount” of everolimus. The preamble of claim 1 indicates that the
Rachel Hollis has made a career out of telling people who they can become. From business owners to stay-at-home moms to college grads standing at the starting line of adulthood, Hollis believes the same truth: You can do it all. But she doesn’t stop there. She backs up her talk by showing you she’s doing it all, too. Hollis’ motivational speaking tours, podcasts, and conferences (turned movie events) draw people in with witty, helpful tips for living their best lives. Her most recent book, Girl, Stop Apologizing, has been on the New York Times bestseller list for eight weeks while her previous book, Girl, Wash Your Face, has graced the list for 55 weeks. She recently launched her own clothing line for QVC, too. She is killing it in the influencer world. From her best-selling authorship