Social media has fundamentally altered the way that patients perceive healthcare. According to a study conducted by Evariant, 57% of patients decide where to pursue medical treatment based on the provider’s social media. However, since only about 1 in 4 hospitals are using social media as part of their marketing mix, maintaining an active social media presence gives your organization an opportunity to stand out.Healthcare social media marketing can further establish trust with patients, educate followers about health and wellness, and inspire individuals to pursue careers as medical professionals. Here are a few do’s and don’ts to make the most of your healthcare social media marketing strategy.Don’t give personalized medical advice.Healthcare providers may be in the business of helping
Hawaii’s volcanoes are no longer the Big Island’s chief selling point for tourism marketing after the Kilauea eruption. During a presentation Wednesday in Hilo by the Hawaii Tourism Authority, tourism officials explained how they fought the post-eruption decline of visitors and how they intend to market the island going forward. ADVERTISING With liquid lava now absent from the surface of the island, it no longer makes sense to market Hawaii Island as “The Volcano Island,” said Jay Talwar, senior vice president of Hawaii Tourism United States. Instead, the new paradigm for the island’s marketing will be “The Island of Endless Adventures.” As such, Talwar said marketing campaigns on the mainland will attempt to attract “avid explorers,” visitors drawn to natural experiences s
At the end of last year, I spent several days at the NSA/IASB annual summit. Note that NSA stands for the National Speakers Association, not the National Security Agency. Members of the former talk, while the other NSA listens. (Couldn’t resist the humor.) The IASB is the International Association of Speakers Bureaus. Their members are the companies that book professional speakers, some of which are members of NSA. This meeting has been taking place for almost 20 years. Twelve speakers and agents meet to discuss the trends and changes impacting the industry. With the exception of several “regulars” who attend each year, the group rotates its members, which include presidents of the two associations, top professional speakers, and top speaker’s bureau executives and owners. As we
[What you need to know to start the day: Get New York Today in your inbox.]A former member of the so-called sex cult Nxivm on Wednesday gave the first detailed description of the day-to-day life of a “slave” within the group, saying that “everything was just lies and deceit and darkness.”The witness, who was identified in court only as Sylvie and who testified for several hours, described being recruited by a “master,” feeling compelled to allow the leader of the group, Keith Raniere, to perform oral sex on her and narrowly avoiding being branded with his initials.Mr. Raniere, 58, who has been indicted on several charges, including racketeering conspiracy, extortion, forced labor and sex trafficking, co-founded Nxivm (pronounced Nex-e-um) as a self-help organization in the 1990s. Prosec
The Independent Journal on May 7 ran a nice piece of acknowledgement with photograph and caption describing Tamalpais High School students involved in a community service effort in Old Mill Park in Mill Valley. These types of projects are certainly not unheard of, but they are typically on a small scale and made up of volunteers.What if we think bigger? Now, I’m no John F. Kennedy, but I have a suggestion to help overcome the current and growing divisiveness in our nation. It’s a cousin to JFK’s famous 1960 quote, “Ask not what your country can do for you, ask what you can do for your country.” That, among other things, resulted in the Peace Corps, which has had a worldwide unifying, productive and appreciated effect. My referred to “cousin” would borrow and turn the approach inwards to
Sometimes we overlook the fundamentals of daily tasks. Savvy PR and marketing leaders are learning how their work connects to business outcomes. Still, sharing content and common online courtesy are essential, too. This infographic is a reminder for experienced professionals—and serves as a solid primer for newcomers to the industry. For example, effective communicators can: Act as a resource for patients Target content for audiences Build relationships with patients online Let's bloc
<!-- --> <!-- --> Integrating Email Marketing With The Art Of Instagram To Cover Up Social Media Based Efforts Made | MarTech Advisor To grow your business, there are multiple strategies to consider. Some of those are email and social media such as Instagram and more. Often known as standalone strategies, combining these two can create magical sparks for your business and leveraging them well can...
Deloitte Digital has expanded its digital marketing expertise with the acquisition of Pervorm for an undisclosed fee.The online marketing agency was founded in 2010 and now boasts offices in Amsterdam (HQ) and Ho Chi Minh City. It specialises in digital marketing, in-house consultancy and analytics. In particular, it will power up the group’s search, social and programmatic advertising.Jeroen van den Nieuwenhof, a partner Deloitte Digital, said: “With the specialized experience of Pervorm we can better support our customers with the development and implementation of their digital marketing strategy.“By integrating Pervorm into our consulting practice, we further substantiate Deloitte Digital's growth strategy and our customers' demand for an integrated approach to online from strategy t
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Most companies create a business strategy and then design a separate document for their marketing strategy. Although that makes sense on some level, I've recently found that combining the documents helps to create better alignment between strategic company goals and how marketing segmentation and messaging should be developed. In my experience, when companies create separate documents, they rarely go back and look at the business strategy goals they created to make sure there is alignment. But everything that the marketing team is charged with doing relates to those strategic business goals, including growth and brand awareness. If you don't link them together, it's no wonder there is not much progress on strategic business goals. Here are some tips on combining your business and market...