Saturday, May 25News That Matters

Day: May 4, 2019

10 Expert Tips to Help Your Small Business Bring in More Paying Customers – Small Business Trends

10 Expert Tips to Help Your Small Business Bring in More Paying Customers – Small Business Trends

Online Marketing Tips
Businesses try a lot of advanced techniques to market and grow. But at the end of the day, most of your success comes from making as many sales as possible. To improve your bottom line and bring in as many customers as possible, check out these sales tips from members of the online small business community. Book More Sales Meetings If you want to make more sales, you first need to set up meetings with prospects. To set up more of these meetings, you need to expedite the decision making process and get those potential clients booked. Here are some prospecting tips from Jessica Greene of Databox that may be able to help. Grow a Membership Business on Autopilot Selling memberships is becoming a popular strategy for businesses in a variety of industries. Though you do create ongoing relat...
What Are the Most Powerful Digital Marketing Strategies for Event Marketers? – Business 2 Community

What Are the Most Powerful Digital Marketing Strategies for Event Marketers? – Business 2 Community

Marketing Strategy
Conferences and tradeshows are a staple of many industries, especially since the relationships made at these events can significantly impact the future of their businesses. Bringing together a large concentration of people in one industry can allow attendees to network unlike any other time of the year. Therefore, people travel from around the world to cities like London or Las Vegas as some events are integral parts of an annual sales strategy.For planners and marketers, organizing a successful event and turning it into a “must attend” event in its respective industry is critical. Marketing a great event also takes hard work as every event wants to the forefront event in its respective industry. The right people attending the event can make all of the difference, so a focus on attendee
How Does Digital Marketing Impact The Consumer Decision Making Process? – MarTech Series

How Does Digital Marketing Impact The Consumer Decision Making Process? – MarTech Series

Online Marketing
At one time, there was a fairly universal business model which applied to virtually every company. The customer would become aware of their product through a printed advert or billboard. They would then speak with the company selling the product to obtain a quote. After mulling over their potential purchase for several days, they would finally (hopefully) decide to go ahead and buy the product in question. The process could be a long one, with a decreasing chance of making a sale as each step of the path progressed. These days in the era of digital marketing, the process of consumer decision making has changed beyond all recognition. User behavior has been streamlined and today’s business model is a much briefer one than in the past. Now, when a consumer decides they need a product, the
Do the Right Thing Award winner: Webster Thomas senior praised for motivation – WHEC

Do the Right Thing Award winner: Webster Thomas senior praised for motivation – WHEC

Motivation
She has maintained high honor roll with distinction since the 6th grade! She takes multiple challenging AP courses and is a member of the National Honor Society. Outside of school, Mendoza does a great deal of volunteering. She's volunteered at local hospitals and at her church. "You can learn so much out of it and there's so many people who need your help, whether it be just a conversation with someone or getting involved and volunteering your time or money," Mendoza said. "There's so many people who need it more than we do so that's one the bigger or main things I like to do." Mendoza says the volunteer work that's had the most impact is when she's volunteered in her parents' native country of Ecuador.  Let's bloc...
Digital is marketing nirvana: Mack Trucks' marketing chief blurs B2B and B2C strategies – The Drum

Digital is marketing nirvana: Mack Trucks' marketing chief blurs B2B and B2C strategies – The Drum

Online Marketing
“We’re using every tool in the toolbox to amplify our message and sell more trucks,” John Walsh, Mack Trucks' vice-president of global marketing, said during a fireside chat at Oracle’s Modern Customer Experience conference. Those tools include some very B2C-like influencer and video marketing strategies, which Walsh balances with more traditional partner marketing.Only a year into Mack Trucks’ digital marketing journey, Walsh is enthusiastic about the results the company is seeing so far. “It’s exciting to be a part of this brand. Growing up in the Northeast, every truck was a ‘Mack truck,’ like every tissue is a Kleenex,” he told The Drum. “It’s a big responsibility to keep it moving forward and keep making it better than it was.”Walsh spent some time with The Drum after his conferenc
Study Finds Marijuana Increases Motivation To Exercise, Contrary To Mainstream Stereotype – WBBM NewsRadio

Study Finds Marijuana Increases Motivation To Exercise, Contrary To Mainstream Stereotype – WBBM NewsRadio

Motivation
CHICAGO (WBBM NEWSRADIO) -- Marijuana is getting more mainstream appreciation as a motivator, not a couch locker, according to new data.Over 600 people were surveyed to examine the relationship between marijuana use and exercise behaviors in states that have legalized pot. The study, conducted by the University of Colorado Boulder's Department of Psychology and Neuroscience and the Institute of Cognitive Science, took place between January 2017 to July 2018 and gathered anonymous online responses from users on Facebook that liked pages related to marijuana use.The study goes against the stereotype that some might have about marijuana — that it associated with lazy, lethargic behavior. In fact, researchers found that cannabis use is banned by the World Anti-Doping Agency becaus
Smoking Weed Can Motivate You To Exercise, Colorado Study Finds – CBS Denver

Smoking Weed Can Motivate You To Exercise, Colorado Study Finds – CBS Denver

Motivation
BOULDER, Colo. (CBS4) – Mixing marijuana with your workouts could be beneficial, according to a new study. Health experts say smoking pot could actually motivate someone to get to the gym.(Photo by Spencer Platt/Getty Images) “Eight out of 10 marijuana users in states where cannabis is legal say they partake in the drug shortly before or after exercise, and most report that it motivates them to work out, helps them enjoy exercise more and improves their recovery,” researchers at the University of Colorado Boulder stated. Researchers in Colorado surveyed more than 600 people in five states where the drug has been legalized for recreational use. More than 80 percent of cannabis users surveyed said they partake shortly before or after exercise. They found those who smoked either befor