Saturday, August 17News That Matters

Day: May 3, 2019

Four reasons why brands need to focus on organic social media marketing – Media Update

Four reasons why brands need to focus on organic social media marketing – Media Update

Social Media Marketing
So you’ve got a killer social media strategy (if not, here’s how to build one), and you’re all ready to get your brand more followers, Likes and shares! And while you may be tempted to ‘Boost’ your post with a paid social media campaign, you should be focussed on organic growth.Although paid social media content can help you build some brand awareness by showing your sponsored posts to an audience that doesn’t follow your page, organic content helps you turn them into loyal advocates.In an article for OBI Creative, Nicole Schmoll says that both paid and organic social media play an important role for brands.“While organic social media content helps you connect with your followers, paid social efforts help them find you. Your followers will still get to know your brand through the organi
Downtown wellness studio wants to help people ‘be more balanced and more productive’ – Dayton Daily News

Downtown wellness studio wants to help people ‘be more balanced and more productive’ – Dayton Daily News

Self Help
Marianne Fink is a firm believer that “healing is an inside job.” “Many people focus on their physical fitness without recognizing that the self-care piece is just as important,” Fink said. “Living a more conscious, aware life is so important because it means we are changing from the inside out.” >>GOOD NEWS: Dog finds ‘furever’ home after 2,381 days — a record-breaking 6½ years — in local shelter The longtime bodyworker and licensed massage therapist has focused on helping her clients gain a greater self awareness for the past two decades. Fink recently expanded her practice to downtown Dayton as co-owner of the Wellness Studio Dayton, 114 N. St. Clair St. The Wellness Studio, with another location at Harmony Farm in Tipp City, is dedicated to the
Invoking Creativity in Marketing Strategies Pushes Industrywide Change – Adweek

Invoking Creativity in Marketing Strategies Pushes Industrywide Change – Adweek

Marketing Strategy
|2 hours agoIn a way, all strategy is creative.Strategy is about taking stock of your position, understanding how you can garner more power for your company, brand or business and making a move that will bring you more power as a result.For millennia, creative strategy has been a route to increased power. Whether it was Hannibal facing the Roman army, David facing Goliath or the Allied Forces on the beaches of Normandy, thinking more creatively about strategy gives you an effective plan that will overcome any obstacle, no matter how insurmountable it might first appear.In fact, we might say a creative strategy is doing precisely what your enemy is not prepared for.A creative strategy really comes down to taking a perspective that your competitors were not expecting. And that means riddi...
When you should use self-help programs and when to skip them – CNN International

When you should use self-help programs and when to skip them – CNN International

Self Help
"I'm still looking for the magical one," said the 35-year-old from Hummelstown, Pennsylvania, who has been diagnosed with anxiety, depression, borderline personality disorder and attention-deficit hyperactivity disorder.Straw gets plenty of professional help. She regularly sees a counselor and takes five medications -- but she can't resist the lure of the self-help section. "I used to work at my local library, so I'd go through their new books and basically put holds on everything that looks remotely self-help," said Straw, who works at the Hershey Story Museum in Pennsylvania. She's delved into titles on psychology, neuroscience, productivity and therapy. "The Miracle Morning" by Hal Elrod helped with her morning routine and "Stress Less, Accomplish More" by Emily Fletcher with meditat...
Why Men are Falling in Love with Self-Care – Psychology Today

Why Men are Falling in Love with Self-Care – Psychology Today

Self Help
Source: Republica/Pixabay Results from a large survey by Miraval Group and StudyLogic, released this week, indicate that men are expressing a growing interest in engaging in self-care practices. In the study, more than 1000 men over the age of 18 were asked about perceptions of self-care and perceived barriers to self-care. Almost 60 percent of men who were surveyed acknowledged participating in more self-care practices over the past five years. Increased energy and clearer thinking were some of the primary benefits reported. These results lend to the importance of self-care when it comes not only to physical health, but mental wellbeing as well. The World Health Organization defines self-care as, "the ability of individuals, families, and communities to pr...
Special-education teacher uses motivation as key to making a difference – News 12 Westchester

Special-education teacher uses motivation as key to making a difference – News 12 Westchester

Motivation
NEW ROCHELLE - A special-education teacher is using motivation as a way to make a difference in the lives of his students.New Rochelle's Tony Apuzzi helps kids with emotional and behavioral problems at the New York Institute for Special Education. He says his job is challenging because you have to deal with many different personalities. Apuzzi started his career at a juvenile detention center. He says one group of students made an impact on his life early on. Apuzzi says in 2001 he inherited a group of kids that ran off 12 teachers in seven months, admitting it was the wildest class he ever had. In the end, all of the students graduated and most even made their way through college. "We have to motivate them, no ifs, ands or buts about it," says Apuzzi. So with that saying in...
10 Steps to Successful Cannabis Social Media Marketing – mg Cannabis Retailer

10 Steps to Successful Cannabis Social Media Marketing – mg Cannabis Retailer

Social Media Marketing
Be social.It’s not enough just to show up anymore. You have to be social. Engage with followers directly. Ask them questions, respond promptly to positive and negative comments. Tag brands or retailers to extend reach.Know your audience.Curate posts that best resonate with your audience. Consider the nature of each post and be sure to include non-cannabis hashtags so your posts are discoverable by Instagram users who aren’t searching cannabis-specific content.AdvertisementDon’t plan too far ahead.Creating a monthly content calendar for “evergreen” posts will help maintain executional consistency. But be careful. Planning too far in advance for spontaneous posts can make you appear less than authentic.Educate, educate, educate (repeat.)In a formally black-market industry, customers are s