When was the last time you did something just for the fun of it? Have you stopped to smell the roses recently, painted a picture, or had an extra-long bath just because? If so, you were acting under the influence of what psychologists call ‘intrinsic motivation’.So, what is intrinsic motivation? How can you tell what’s driving you, and what are some ways to harness this for your benefit? For the Love of It Psychologists have been studying the concept of intrinsic motivation since the 1970s. In a nutshell, if you do something because you want to, it is intrinsically motivated. If you do something because of some external reason, like a reward or punishment, then it is extrinsically motivated. So, if you are reading a book for pleasure or planting a garden because you love nature, you are
How can you convert prospects, turn them into loyal customers if you haven’t met them? There are a lot of talks these days about the importance of conversions and engagement, but the value of branding is often forgotten. But you have to present your brand online as if it’s the modern-day equivalent of first meeting your customer. Whether its meeting someone online or in person, you’re left with only a few seconds to wow them. The good news is, taking a few steps in creating a trusted brand for your business isn’t as daunting as it se
Build a tribe, create a community, get results. Social media in 2019 is all about building connections with your followers, and the 2019 Social Media Marketing World Conference was packed with great advice from social media experts to help businesses build a following and perform well this year. Classes from “Thinking the Disney Way” to “How to Create Facebook Ads That Perform Well” each identified many of the same key techniques to successful social media promotion. Find out where you should be focusing your social media efforts this year to stimulate growth for your real estate business. Create a community.Your social followers won’t engage just because they are interested in real estate; they’ll engage because it feels good to connect with you and other like-minded individuals. Use
Social media is a bigger retail sales channel of late, especially with the emergence of direct response marketing tools and influencer blogs. While many retailers are finding great benefit from these emerging channels, managing the different channels and determining the most productive marketing mix has become more difficult.Jane Lu credits much of Showpo's growth to social media.A panel of e-commerce retailers shared insights on how they are tracking the performance of different sales channels and the challenges encountered during the recent Shoptalk conference in Las Vegas. The panelists agreed on the importance of accurately attributing sales to their different marketing channels. They also agreed marketing channels are becoming increasingly complex.Jane Lu, founder and CEO of S...
I remember what it was like to walk into a mom-and-pop shop and walk out a customer for life. Yesterday’s small business grew its customer base like building a family – through loyalty, personalization, and meaningful experiences. But many of today’s tech and data-driven companies are struggling to learn the fundamentals of creating and capitalizing on customer experience (CX). CX maturity often depends much less on employing advanced technology than understanding basic human needs and emotions. And the best way to understand your customers’ needs is to ask. For example, I used to work for a large tractor manufacturer. The agriculture industry runs on a wide array of sophisticated equipment. But it’s actually the color of the machinery that matters to customers more than cost o
<p class="canvas-atom canvas-text Mb(1.0em) Mb(0)--sm Mt(0.8em)--sm" type="text" content="ATLANTA, GA / ACCESSWIRE / May 2, 2019 / Findit, Inc., a Nevada Corporation that trades under the stock symbol (OTC PINK: FDIT), owner of Findit.com, a Social Networking Content Management Platform that empowers members to get more out of their current social networking accounts by reaching more than only friends and followers while getting your posts indexed in search engines that include Google (GOOG), Yahoo and Bing (MSFT) offers online marketing services to Roofers and Roofing related business owners." data-reactid="11">ATLANTA, GA / ACCESSWIRE / May 2, 2019 / Findit, Inc., a Nevada Corporation that trades under the stock symbol (OTC PINK: FDIT), owner of Findit.c...
The guidelines around how to develop effective messaging in your company’s ads have evolved considerably over the past 100 plus years. Fans of the TV show 'Mad Men' would be aware of the ad creation process in the 60s, which revolved heavily around storytelling via visual marketing collateral. And while that method is still well used, we now additionally rely on digital space advertising. In the past, our ads drew on teasers, click-bait, and short descriptions in order to prompt prospects to click through to our product or service. As of the latest research, you have less than two seconds to grab the attention of a potential customer online - two seconds and they're gone, they've already continued scrolling. This means that the very first words a person sees on your posts, y
As final exams and paper due dates draw nearer, and consequently, as the hours in Butler and trips to Blue Java pile up, mental health and self-care are ever more important. Though we at Spectrum acknowledge that it’s especially difficult to take some time for yourself at an institution with an infamous stress culture, see if you can forgo the 11th hour of studying this finals season to instead try some of our self-care suggestions. Get out and about It’s all too easy to spend these last few class days and reading week stuck in the stacks, poring over textbooks and triple-checking final papers. But don’t forget the importance of getting out and grabbing some vitamin D for your body and soul. Whether it be a long run in Central Park, an hour suntanning on South Lawn, or even better, grab
"I'm still looking for the magical one," said the 35-year-old from Hummelstown, Pennsylvania, who has been diagnosed with anxiety, depression, borderline personality disorder and attention-deficit hyperactivity disorder.Straw gets plenty of professional help. She regularly sees a counselor and takes five medications -- but she can't resist the lure of the self-help section. "I used to work at my local library, so I'd go through their new books and basically put holds on everything that looks remotely self-help," said Straw, who works at the Hershey Story Museum in Pennsylvania. She's delved into titles on psychology, neuroscience, productivity and therapy. "The Miracle Morning" by Hal Elrod helped with her morning routine and "Stress Less, Accomplish More" by Emily Fletcher with meditat...
Published May 2, 2019 As the rise of social media continues, a social media marketing plan is no longer just a “nice to have” for brands, it's become an essential element in the growth strategies of virtually every successful organization. Ignoring the power of social media can put businesses at a huge disadvantage, and see them missing opportunities to connect with prospects, customers, and even their own employees. In fact, in order to maximize the potential of social outreach, an increasing number of brands are looking to employee advocacy as a key pillar in their approach, enabling them to boost their results, while also elevating the professional profiles of their staff. As it sounds, employee advocacy centers on employees sharing about their company, their j