Sunday, September 15News That Matters

Month: May 2019

Your Digital Marketing Strategy Starts with a Great Brand Personality – Business 2 Community

Your Digital Marketing Strategy Starts with a Great Brand Personality – Business 2 Community

Online Marketing
Do you often look at brands online and wish you could replicate their style of communication? Do your competitors’ beefy digital marketing stats make you feel anxious your company is missing some secret ingredient for success?It doesn’t matter what your company sells, creating a personality that fits your brand is crucial in connecting with your customers, and the best brands leverage online outlets to do so.A brand personality is a way to personify your company using human characteristics. Properly identifying these traits allows your audience to personally connect with your business. Just think of your personal relationships – you gravitate to people with great personalities (subjective as that term might be), not necessarily those without one.Finding your audience:Before you determin
What Every Company Needs to Know About the Future of Social Media Marketing – Business 2 Community

What Every Company Needs to Know About the Future of Social Media Marketing – Business 2 Community

Social Media Marketing
Looking into the future of social media marketing for a business does not require extensive research or rubbing a lamp in hopes of a genie granting you a wish. Instead, you can follow trends and data that currently exist and chart your findings with correct accuracy. With that chart, you can start to put your plans into place and take advantage of current trends. At the end of the year, you can put together a review process which can be used to tweak your plan for the following year.When it comes to social media marketing, there are only two questions a business needs to ask themselves; when are they going to take the leap, and how are they going to implement it. But before those questions are answered, a business needs to know how social media marketing is advancing. So without further...
How To Automate Your Social Media Marketing Without Losing Your Mind – Inc.

How To Automate Your Social Media Marketing Without Losing Your Mind – Inc.

Social Media Marketing
We've all seen automating your social media marketing crash and burn miserably, from brands and influencers alike. Because building a large social media following on any platform is tedious, time-consuming and downright tough, finding ways to cut corners and automate the process is attractive.That being said, as seen with everything from spammy direct messages to unrelated, generic comments on your Tweets, it's clear many practitioners don't have it quite right yet. Here's how to do it right.Know what you should and shouldn't automate.There are do's and do not's when it comes to social media automation. For starters, you should almost never automate any communication between your company and its customers. This includes automatic replies, direct messages telling followers of your l...
Hospitality Social Media Marketing News – June 1, 2019 Issue – Hotel News Resource

Hospitality Social Media Marketing News – June 1, 2019 Issue – Hotel News Resource

Social Media Marketing
Social media evolves so quickly that so much has already happened since our last edition of our biweekly newsletter. Facebook is shaking up the algorithm again, Twitter has rolled out new retweeting features, and Instagram Stories just got even more impressive reach. We’ll go over all of this and more in this newsletter, and explain what exactly it means for you. Facebook’s New Algorithm Prioritizes “Worthwhile” Content Facebook announced two algorithm updates recently. The first prioritizes content from friends that an individual might want to hear from most. The second prioritizes links that a person might consider “most worthwhile.” What This Means for Hotels & Resorts: The second algorithm update that focuses on “worthwhile” links is something that hotels and resorts shoul

A Good Place: Where motivation fails, discipline succeeds – The Outline

Motivation
The internet is too much, but this place is just right.It is a slow Sunday in late November, and my friend ML and I are talking about our adult ADHD. We’re sitting on the floor discussing remedies, when she asks if I’ve ever been on the discipline subreddits. I hadn’t, but it sounded juicy.“Reddit is where I learned the secret of life,” she tells me, “which is that everything is stupid, hard, and boring.”Reddit, a veritable time-killing institution, is home to multiple curiously thriving self-discipline subreddits such as r/getdisciplined, r/theXeffect, and r/DecidingtoBeBetter. I call this loose network Discipline Reddit. While not explicitly linked to one another, each subreddit is dedicated to self improvement and goal fulfillment. In the current practical philosophy #moment (think t
Woman testifies about alleged confinement by self-help guru – New Jersey Herald

Woman testifies about alleged confinement by self-help guru – New Jersey Herald

Self Help
Posted: May. 30, 2019 8:00 am NEW YORK (AP) — Getting involved with purported self-help sage Keith Raniere meant having no say on whether to get an abortion, being tasked with monitoring a billionaire's hacked email account and getting banished alone in a bedroom for nearly two years after showing interest in another man. That was the price a government witness against Raniere says she paid for following edicts that sought to make his abusive and illegal behavior seem normal. "I became broken pretty quickly," she said about her captivity. "There were times when I think I went crazy." The disturbing testimony came during the fourth week of a New York City sex-trafficking trial that's exposed the dark underbelly of a once-thriving organization based
A Little Self-Help for the Help – ValdostaToday.com

A Little Self-Help for the Help – ValdostaToday.com

Self Help
Share with friends By Allison Spence Recently I’ve found myself in the self-help section of the library. Why is it called self help anyways? I wish it was titled “books that might help you in areas you struggle,” but then again, that’s just a longer title for self-help. I read a book this month titled, “How to Be A Happier Parent” by KJ Dell’Antonia. Not only did I enjoy it, I needed it. I needed her witty perspective on little areas I struggle with. Memorial Day weekend was fantastic, we hiked with family and friends, relaxed, fished, and just plain enjoyed each other. As a family we needed this weekend to regroup, to laugh and play. As a couple, Garrett and I needed it to come together as parents to agree on which battles to win and lose. To fight the fights, to wrangle those
The Inclusive Marketing Strategy Avengers: Endgame Used To Crush Box Office Records – Forbes

The Inclusive Marketing Strategy Avengers: Endgame Used To Crush Box Office Records – Forbes

Marketing Strategy
Chris Hemsworth arrives at the premiere of "Avengers: Endgame" at the Los Angeles Convention Center on Monday, April 22, 2019. (Photo by Chris Pizzello/Invision/AP) Chris Pizzello/Invision/AP Earlier this month I went to see Avengers: Endgame at an IMAX theatre outside Buenos Aires. We'd had trouble getting tickets soon after it was released because they were sold out, so we were thrilled to finally get to see it. The theatre was packed, with the majority of the attendees following along to all the dialogue with Spanish subtitles. I haven't seen a ton of movies while living Buenos Aires, but anytime there has been a big release I've wanted to see, such as Black Panther, Crazy Rich Asians, and Hidden Figures, they've all been available in the market right from...
LinkedIn Improves Video Marketing Metrics via New Integration with Moat – Social Media Today

LinkedIn Improves Video Marketing Metrics via New Integration with Moat – Social Media Today

Social Media Marketing
Video is the best performing content type on all social media platforms, and that includes the professional social network LinkedIn. According to internal data, LinkedIn users are 20x more likely to share a video on the platform than any other type of post - while for paid content, LinkedIn members now spend 300% more time watching video ads, as compared to time spent with static Sponsored Content. If you're looking to maximize your LinkedIn marketing performance, video should be somewhere on your considerations list. Catering to this, over the last year, the platform has added new sticker and text options to give your video presentations another creative element, the aforementioned Video Sponsored Content (launched last July), and video for company pages. ...
Nxivm Trial: Cult Leader Confined Woman in a Room for 2 Years in Jealous Rage – The New York Times

Nxivm Trial: Cult Leader Confined Woman in a Room for 2 Years in Jealous Rage – The New York Times

Self Help
For almost two years the young woman lived inside a single room with a thin foam pad as her only furniture and a cheap pen as her only tool of communication.She had been consigned there by Keith Raniere, the leader of the cultlike group Nxivm, she said. Mr. Raniere told others her solitude was meant to cure her of the sin of excessive pride. But the woman, Daniela, said he had ordered her confinement as punishment for her romantic interest in another man.Over the many months in the room, the woman sought forgiveness in hundreds of notes to Mr. Raniere, she testified in his racketeering and sex trafficking trial in Federal District Court in Brooklyn.“Today I feel that inside this room I’m in a kind of trance,” she wrote to him in a letter dated Oct. 5, 2010. “Being in here is simply insa