|7 hours agoThe field of behavioral economics received increased attention from both media and marketers when U.S. academic Richard Thaler won the Nobel Prize in economics in 2017 for incorporating psychological assumptions into analyses of economic decision-making.Cognitive biases have been used in marketing for a long time, often unknowingly. As engagement with customers increasingly moves online, cognitive biases offer new opportunities for marketers.There are many cognitive biases, and below we have selected four to discuss how they are being or could be used with great effect online.Decision paralysisIs more choice always an advantage? It might not be. Researchers have found that when faced with too many options, we are unable to evaluate them all and, overwhelmed by choice, we mig...
Whoever said it, said it right – “Motivation isn’t going to strike you like lightning.” So, how do you stay motivated if you don’t feel like doing anything?Well, here’s a secret from Stephen King, the famous American author:Amateurs sit and wait for inspiration, the rest of us just get up and go to work.While motivation, inspiration, and enthusiasm may look like something of luck, they’re not.Jack Ma conceptualized Alibaba and kept working towards making it a success when not many knew how the Internet worked.Successful people don’t wait for the right time; they just do it. And you can too.Let’s find how?Here are 8 motivation hacks to help you be your productive self daily:1- Set Realistic ExpectationsSkyler Grey, an American singer, says,Expectations are an evil thing.And that’s indeed
THATWARE, a leader in AI-powered digital marketing across the globe has conceptualised 100 per cent AI driven digital marketing solutions such as sales funnel hike, CRO, ORM, rankings, advanced technical SEO and advanced on-page SEO. Their services are simple and affordable for various companies including many million dollar companies.Artificial Intelligence (AI) has been lately changing the world and the way we look at it. AI has been impacting all spheres of the DigitalAge world. When it comes to making sales and delivering services, all businesses - whether start-ups, large corporations or fortune companies, it depends upon SEO services for substantial sales figures. This is where AI seeps in businesses. THATWARE is founded by Tuhin Banik, a professional digital marketing expert a...
Marketing is critical for establishing a competitive advantage over the competition. But nearly 60 percent of partners don’t consider their marketing efforts effective, according to CompTIA’s 6th Annual State of the Channel. This is because solution providers don’t always have the time, money or expertise necessary to create a successful strategy. “We know that the partners are focused on technology, and marketing sometimes comes last,” says Mark Sher, vice president of unified communications product marketing and management at Intermedia. “We want to help partners understand the best way to go to market, the best way to attract new customers.” The best way for solution providers to focus on marketing without really having to focus on marketing is through pre-built campaigns they can
Spring is officially here, marking the start of Q2 for businesses big and small everywhere. After the first few months of the year, many businesses will be taking this time to update their marketing and advertising techniques. A few strategies to do this have stood out so far this year that can help these businesses draw in new customers and improve brand loyalty. Focusing On Local Business In the digital era, it can be incredibly tempting to expand your marketing focus to a larger audience across a wider area. However, this could be a mistake that actually decreases the number of new customers your business draws in. 85% of a business’s customers live or work within a five-mile radius of its location, making local marketing both important and shockingly effective. Remember to
As the day-to-day becomes more and more mundane, it can be challenging to sustain the motivation and drive to hit your goals. You may have felt this at work, and you’ve almost certainly felt it when trying to check menial items off of your to-do list. Cleaning the bathroom, getting rid of old clothes, and sending a long list of emails suddenly seems too hard to hit after they’ve been on your list for what seems like months. To get over this loss of motivation, here are five ways to find that spark to hit your goals. 1. Start small and prioritize Typically, we lose motivation because our goals seem too far out-of-reach or too complicated to achieve. That’s OK. If you have a big project due in a month, break it down into smaller tasks that need to be accomplished. For example, if yo
MetaQuotes, a software provider to the retail trading industry, announced on Tuesday that it has acquired Searchengines.ru.Founded in 2000, Searchengines.ru operates a news portal for online marketing.The iFX EXPO is Back in Limassol!Initially a forum for Russian internet users to discuss and analyse search engines, the firm started providing news on the digital marketing ecosystem in 2001.A year after that, the company also launched the first ever search engine optimisation (SEO) conference in Russia – Optimization.ru.On top of those activities, Searchengines.ru runs Searchengines.guru – a forum dedicated to online marketing issues.MetaQuotes – expanding web analytics servicesIt is unclear exactly what MetaQuotes plans on doing with the site.Suggested articlesHow Entrep
As you build a social media following, learn how to sidestep the mindsets and actions that can put a damper on your success. Vasin Lee/Shutterstock Social media marketing allows you to create and curate online content in order to engage a targeted audience and develop business opportunities. As you build a social media following, avoid making these mistakes and jeopardizing your success. 1. Don't neglect it. If you’re in, you have to be all the way in. It can require a lot of work, from posting to interacting with followers, but it has the potential to generate conversions for your business – so make sure you give your social media pa
When it comes to making buying decisions, who are you more likely to trust: a brand or a fellow buyer who uses the product? We’re more likely to trust the recommendations of friends and family than brands when it comes to making buying decisions — at least, that’s the concept behind user-generated content. User-generated content, or UGC, is any type of content that is created and posted by users and consumers about a brand or product. UGC is free and depends entirely on the user promoting content on their social media and other online platforms. It is an effective strategy to build deeper emotional connections with your audience. As reported by AdWeek, 85% of users say visual UGC is more influential in their decisions than brand-generated photos or videos. If you want to leverage U
Published April 16, 2019 Are you looking for ways to increase your digital marketing conversions? Would you like your website landing pages to convince more visitors to sign up with you? The team from Brafton share their landing page best practices in this infographic. Here’s a quick summary: Action-orientated copy Contrasting CTA colors Remove the navigation menu Use images and videos Request the right amount of info Keep it simple Always be testing Check out the infographic for more detail. A version of this post was first published on the Red Website Design blog. Filed Under: Digital Strategy Let's block ads! (Why?) Source link