Friday, April 19News That Matters

Day: April 15, 2019

10 Online Courses to Make You a Faster, Smarter Entrepreneur – Entrepreneur

10 Online Courses to Make You a Faster, Smarter Entrepreneur – Entrepreneur

Online Marketing
Learn everything from how to code, the ins and outs of digital marketing, and much more. April 15, 2019 4 min read Opinions expressed by Entrepreneur contributors are their own. Entrepreneur has affiliate partnerships so we may get a share of the revenue from your purchase.Starting and growing a business from scratch isn’t easy. Even the smartest, most ambitious entrepreneurs encounter obstacles to overcome. Sometimes what’s needed to get to that next level is a little extra know-how.With this in mind, we’ve rounded up 10 courses from online learning and teaching marketplace Udemy that are sure to increase your chances for success in business. These online courses cover everyt
8 Forces that Undermine Your Motivation – ClearanceJobs

8 Forces that Undermine Your Motivation – ClearanceJobs

Motivation
<!-- --> Some days you spring out of bed ready to face the world. Other days, you pull the covers over your head and hide because you are just not feeling it. Ah, motivation.  It is rather vague, right? Whether in your career or in your personal life, motivation helps you succeed with your goals. Simplistically, motivation is the unseen force that causes us to act, change, grow, and meet our goals. It is that peripheral power that pushes us to succeed and gives us the kick-in-the-pants we might need. Motivation can come by way of a looming deadline or a pain-in-the-rear boss that forces us to get things done. Ideally, however, motivation should be tied to encouragement. You want to feel good about creating positive change in your life. On the flip sid...
Stand Out from the Competition with Three Trendy Restaurant Marketing Strategies – Modern Restaurant Management

Stand Out from the Competition with Three Trendy Restaurant Marketing Strategies – Modern Restaurant Management

Marketing Strategy
In 2019, almost every suburb of America has a bustling hub of international restaurants, ready to whisk your taste buds around the world. To really succeed amongst this competition, follow these 3 hot restaurant marketing strategiesto stand out from the crowd.  1. Pop-Up Somewhere Unexpected Your local community should have a reasonably busy calendar of events throughout the year, especially in the warmer months. Craft festivals, food markets, or music events are all great places to have a small pop-up restaurant. It’s a terrific restaurant marketing strategyfor several reasons: It’s only a short-term investment without too much commitment You open your menu to a completely new market of customers The events offer built in infrastructure and crowds You can test small ba
How Design Thinking and Agile Models are Transforming Marketing Strategies: The CA Way – MarTech Advisor

How Design Thinking and Agile Models are Transforming Marketing Strategies: The CA Way – MarTech Advisor

Marketing Strategy
<!-- --> <!-- --> How Design Thinking and Agile Models are Transforming Marketing Strategies: The CA Way At a time when globally, marketers are eager for new ideas that can reimagine a company’s marketing strategy, Design Thinking and Agile are standout areas for innovation. Jeff Leroux and Shastri Purushotma from Ziff Davis B2B reached out to Lynn Teo and Kristen Wilson from CA Technologies, gather
Save Time and Money With This Social Media Automation Tool – Entrepreneur

Save Time and Money With This Social Media Automation Tool – Entrepreneur

Social Media Marketing
Still creating social media reports manually? Save hours of effort with Social Status. April 15, 2019 2 min read Disclosure: Our goal is to feature products and services that we think you'll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. "You can't improve what you don't measure" is an age-old adage that is widely practiced in management. But the same ethos can be applied for social media marketing. After all, how else will you know if the strategies you put in place contribute to your bottom line? How will you figure out which tactics to maintain and abolish if you have nary an id...
5 Keys To A High-Converting Lead Magnet – Forbes

5 Keys To A High-Converting Lead Magnet – Forbes

Online Marketing
If you’re a blogger, content marketer, or run an online business, then you know how important it is to drive traffic to your content. One of the ways to do that is to create a killer lead magnet. If you’re new to online marketing, a lead magnet is a freebie that you give people who visit your website in exchange for an email address. Once you’ve acquired their email, you can build a relationship with the prospect until they’re ready to become a customer. Most people believe that a lead magnet is simply a way to get people to join your email list. But if done right, it could be a valuable tool that gains attention on its own, driving even more traffic to your site. Win win. In the world of online marketing, nothing changes your fortune faster than an engaged email list. Your email list
Five subscription boxes that bring self-care to your door – kwbe

Five subscription boxes that bring self-care to your door – kwbe

Self Help
(NEW YORK) — You can get everything from workout clothes to makeup to toilet paper delivered to your door on demand, so why not do the same for your mental health. That’s the idea behind the latest monthly subscription trend: Self-care boxes that aim to bring joy, reduce stress and put yourself back at the top of your to-do list. Here are five self-care subscription services to try: 1. TheraBox For $34.99 per month, a box from TheraBox includes one activity “inspired by research” to help rewire the brain for happiness, from journaling to brain-training exercises and mindfulness activities. The activity is accompanied by six to eight of what TheraBox calls “wellness goodies” — that is, items that help promote relaxation and reduce stress. “Each box aims to inspire more happiness, disco
American Addiction Centers doubles down on digital marketing after website traffic fell last year – Brentwood Home Page

American Addiction Centers doubles down on digital marketing after website traffic fell last year – Brentwood Home Page

Online Marketing
<!-- --> By MATT BLOIS The Brentwood based company American Addiction Centers is doubling down on its digital marketing efforts after website traffic fell substantially last year. Last fall, the Brentwood based addiction treatment company American Addiction Centers reported that a change to Google’s search algorithm dramatically lowered the number of new patients. About a month after the changes to Google’s search algorithm, AAC hired Stephen Ebbett as its new Chief Digital and Marketing Officer. In an email, Ebbett said the vast majority of people seeking treatment sta
When It Comes to Self-Care, One Size Does Not Fit All – NYU Washington Square News

When It Comes to Self-Care, One Size Does Not Fit All – NYU Washington Square News

Self Help
What comes to mind when you hear the term self-care? You’re probably imagining someone slapping on an expensive face mask, sitting in a bubble bath and sipping on a glass of wine. Or maybe you’re thinking of the #selfcare posts on Instagram — a sea of salads, skincare  and scented candles. Though tropes like these aren’t necessarily excluded from the category of self-care, they constitute only a very small part of it. The reality is that self-care can be a little more complicated than what we see on social media. Each of us have different parts of ourselves that we need to take care of and different methods of carrying out this care. One size doesn’t — and shouldn’t — fit all. Though self-care’s rising popularity may seem positive — if self-c
5 ways social media marketing can be a game changer. – Social Barrel

5 ways social media marketing can be a game changer. – Social Barrel

Social Media Marketing
Posted By Jane Danes on Apr 14, 2019 | Share the joy        Source – https://www.forbes.com/sites/jaysondemers/2017/10/30/how-can-you-tell-if-your-social-media-strategy-is-working/#2a5d83c920d3 Social media marketing is a potent tool that can transform a ‘few hours a week’ effort into your website’s traffic and sales boost. The world we live in currently, a marketer seeking to make it out big can’t afford to miss out on leveraging social media marketing. How often do we hear stories of businesses generating and enhancing their sales via social media branding. Social media channels and platforms such as Facebook have become a substantial part of consumers. These channels are not used for information sharing but also for commercial purposes.