Friday, April 19News That Matters

Day: April 12, 2019

Thrillers, Self-Help Books Popular in Europe – Publishers Weekly

Thrillers, Self-Help Books Popular in Europe – Publishers Weekly

Self Help
Literary thrillers, fantasy, diet, and self-help books were popular reads across Europe in early spring. The fiction bestseller list in France in late March had Delphine de Vigan in the #1 position with The Gratitudes, a story of intrigue about a young woman and her speech therapist; de Vigan has been published in English by Bloomsbury. Frédéric Saldmann, once dubbed the “oracle of eternal youth” by Vanity Fair, topped the nonfiction list with Vital!, his new health guide; Saldmann has been published in English by Collins.Fantasy writer Walter Moers returned to the top spot on the German fiction list at the end of March with The Book Dragon; Overlook Press has been his American publisher. Bas Kast’s The Diet Compass led the nonfiction list, followed by megaselling thriller writer S
At Nipsey Hussle’s final ‘Victory Lap,’ his message of motivation was loud and clear – Los Angeles Times

At Nipsey Hussle’s final ‘Victory Lap,’ his message of motivation was loud and clear – Los Angeles Times

Motivation
It was, after all, just a few months ago when he arrived at the Staples Center in his finest attire, his daughter and partner by his side. He was up for a Grammy – his first nomination — and was humbled by the recognition he was getting for “Victory Lap,” his breakout debut that was more than six years in the making. Let's block ads! (Why?) Source link
Firm Online Marketing to Millennials: Steps for Lawyers – The National Law Review

Firm Online Marketing to Millennials: Steps for Lawyers – The National Law Review

Online Marketing
Friday, April 12, 2019 Accounting for nearly one-quarter of the U.S. population, suffice it to say, the Millennial generation is huge. Second only in numbers to the Baby Boomer generation, it’s clear that law firms need to be strategic in their marketing in order to directly reach these young men and women, who now represent 35% of the workforce. At a minimum, law firms should recognize that millennials are the first generation to grow up with the internet and smart phones and in the midst of the Great Recession. But in order to develop and execute effective marketing campaigns that connect with this audience, you must dig deeper. It’s vital to know that millennials engage in plenty of research. More than half r

How To Get Consulting Clients Using A Trojan Horse Marketing Strategy – Forbes

Marketing Strategy
Have you heard about the Trojan Horse marketing strategy for gaining high-paying clients? The metaphor of a Trojan Horse has come to mean a strategy that causes a target to invite a foe into a securely protected place. As you probably learned in school, the Trojan Horse is a mythical story about a tricky move the ancient Greeks used to enter the city of Troy and win the war. Here is a recap. After a long siege, the Greeks constructed a huge wooden horse, and hid men inside. The Greeks pretended to sail away, and the Trojans pulled the gift horse into their city as a victory trophy (I know, you think they would have been more suspicious). That night hidden Greek soldiers snuck out of the wooden horse and opened the gates for the rest of the Greek army, which had sailed back under cover...
Redefining The Role Visuals Play In Your Marketing Strategy – Forbes

Redefining The Role Visuals Play In Your Marketing Strategy – Forbes

Marketing Strategy
It’s 2019, and you don’t need to be convinced that content is an essential component of your brand’s digital strategy.  But, what are we really talking about when we talk about “content marketing”? Often, marketers (and consumers) automatically think of the written work -- web copy, blog posts, emails, customer stories and so on -- that constitutes a brand’s value proposition, products and services. And while that content is imperative to a brand’s successful digital marketing portfolio, this thought process allows one crucial content component to be reduced to an afterthought: the visuals. At Stackla, we understand that visuals play an integral role in a brand’s content strategy, and we prioritize the focus on our customers’ visual content through our AI-powered platform. 
OpenDNA strengthens online marketing capabilities with Blackglass acquisition – Small Caps

OpenDNA strengthens online marketing capabilities with Blackglass acquisition – Small Caps

Online Marketing
OpenDNA said the Blackglass purchase would deliver synergistic and complementary business opportunities. Artificial intelligence and e-commerce marketing company OpenDNA (ASX: OPN) has moved to expand its digital marketing capabilities after signing an agreement to acquire Blackglass from IncentiaPay (ASX: INP). Under the agreement, OpenDNA will acquire all the issued shares in Sydney-based Blackglass, a wholly owned subsidiary of IncentiaPay. OpenDNA will pay $300,000 for the acquisition of the digital strategy and tactics company, funding the purchase out of existing cash reserves. The firm is confident the acquisition will deliver immediate additional revenue from existing Blackglass clients, while providing complementary and synergistic digital ...
How to Grow Your Business with the Marketing Flywheel [Infographic] – Social Media Today

How to Grow Your Business with the Marketing Flywheel [Infographic] – Social Media Today

Social Media Marketing
Published April 11, 2019 Sick of hearing about sales funnels and their related theories to help fuel your marketing approach? The next big shift could be 'The Marketing Flywheel', which takes an alternate perspective on business growth strategy in order to simplify its core concepts. As explained by Hubspot: "With the flywheel, you use the momentum of your happy customers to drive referrals and repeat sales - basically, your business keeps spinning. When you think about your business as a flywheel instead of a funnel, you make different decisions and adjust your strategy." The concept, founded by James Watt, utilizes 'energy' from different core aspects to build business momentum. The amount of energy, or momentum, your flywheel contains depends on how fast you spin it...
Why Email Marketing Beats Social Media Every Time – MarTech Advisor

Why Email Marketing Beats Social Media Every Time – MarTech Advisor

Social Media Marketing
<!-- --> <!-- --> Why Email Marketing Beats Social Media Every Time In this article, Matt Harris is Co-founder and CEO of Dyspatch, talks about how email marketing edges out social media marketing. He also shares the reasons why marketers need to focus more on email marketing. When the Cambridge Analytica scandal broke last year, the average monthly Facebook ad spend dropped by a staggering 85%, go...