Friday, April 19News That Matters

Day: April 10, 2019

In a bold marketing move, Lush UK breaks up with social media – PR Daily – PR Daily

In a bold marketing move, Lush UK breaks up with social media – PR Daily – PR Daily

Social Media Marketing
Beauty brand Lush Cosmetics is saying goodbye to its Facebook, Instagram and Twitter profiles. The United Kingdom-based retailer recently declared that it was “tired of fighting with algorithms” and did “not want to pay to appear in [fans’] newsfeed[s].” Instead, Lush UK will move its customer communications to its newsletter and website, offering customer service through phone, email and its live chat feature. Instead of its own social media accounts, beauty influencers and consumers can share recipes, stories and feedback online through the hashtag #LushCommunity. However, the company didn’t specify how it plans to engage with people through the hashtag. Lush UK’s social media team announced its move through an Instagram post:
Digital Marketing Expert Shaqir Hussyin Launches WealthAcademy.com for Small Business Owners, Entrepreneurs & Dreamers – PRNewswire

Digital Marketing Expert Shaqir Hussyin Launches WealthAcademy.com for Small Business Owners, Entrepreneurs & Dreamers – PRNewswire

Online Marketing
LONDON, April 10, 2019 /PRNewswire/ -- World-renowned digital marketing expert, Shaqir Hussyin, has launched his new website, www.WealthAcademy.com, promising to deliver the latest in digital marketing advice for entrepreneurs and small business owners. Continue Reading WealthAcademy Publishing LTD ...
Digital Marketing Expert Shaqir Hussyin Launches WealthAcademy.com for Small Business Owners, Entrepreneurs & Dreamers – Benzinga

Digital Marketing Expert Shaqir Hussyin Launches WealthAcademy.com for Small Business Owners, Entrepreneurs & Dreamers – Benzinga

Online Marketing
LONDON, April 10, 2019 /PRNewswire/ -- World-renowned digital marketing expert, Shaqir Hussyin, has launched his new website, www.WealthAcademy.com, promising to deliver the latest in digital marketing advice for entrepreneurs and small business owners. This website focuses on teaching digital marketers how to start, grow and scale their business using the most cutting edge marketing strategies that exist today, such as Social Media Marketing, Facebook Ads, Instagram, YouTube, LinkedIn, Webinars, Email Marketing & more. The unique premise is that they are teaching direct response marketing with integration of modern marketing technology which creates the ultimate return on investment. The company was founded by world-renowned digital marketing guru, fou...
Atlantic City Casino Resort Announces New Name, Marketing Strategy – CBS Philly

Atlantic City Casino Resort Announces New Name, Marketing Strategy – CBS Philly

Marketing Strategy
ATLANTIC CITY, N.J. (CBS) – An Atlantic City casino announced it’s taking on a new marketing strategy that includes a new name. The Ocean Resort Casino, formerly known as Revel Casino, is putting the casino at the forefront of its name. In order to promote it is a casino first, its name has been changed from Ocean Resort Casino to Ocean Casino Resort. Time to unveil a tide of changes! 🌊 After rolling out a new marketing campaign, Ocean is making several improvements beginning with a shift in focus. We are a casino first. To reflect this, we are kicking it off with a new name—Ocean Resort Casino is now Ocean Casino Resort! pic.twitter.com/awPB6uM6tM — Ocean Casino • Resort (@TheOceanAC) April 10, 2019 “We are making so many positive changes, it was important to us that our name and b
Charlotte Rogers: Lush's social media exodus is a risk too far – Marketing Week

Charlotte Rogers: Lush's social media exodus is a risk too far – Marketing Week

Social Media Marketing
Lush has a habit of zigging where other retailers zag, a trait which has been key to the brand’s appeal over its 23-year history. From creating 100% vegetarian products, implementing a strict ethical buying strategy, fighting against animal testing and leading on ‘naked’ plastic-free packaging, Lush is known for applying a fiercely independent spirit to beauty retailing. On the policy section of its website, the brand even insists it does not “waste money on excess packaging, advertising and expensive marketing”. Yet all this being said, the company’s decision to “switch up” its approach to social still came as a surprise. Lush UK announced on Monday it would be leaving Twitter, Instagram and Facebook over the next week in a bid to establish stronger connections with consumers and free
Today's Top Picks: Two motivation plays for NBA's regular season finale, plus an MLB total to jump on – CBSSports.com

Today's Top Picks: Two motivation plays for NBA's regular season finale, plus an MLB total to jump on – CBSSports.com

Motivation
The NBA regular season ends Wednesday night, and while most playoff spots are settled, there's one spot in the East up for grabs between Detroit and Charlotte. Both teams will go into their games tonight knowing they must win to earn the right to lose to Milwaukee in four or five games in the first round (and get that playoff revenue). Aside from that spot, though, the only thing up for grabs anywhere else is seeding, and seeding can be significant. For instance, one game could be the difference between running into the Warriors in the second round or the conference finals. It could be the difference between getting the Sixers in the first round or the Raptors.And then there are a bunch of games that don't mean any...
Chaska MN Google Ranking Expert SEO Local Digital Marketing Services Launched – Associated Press

Chaska MN Google Ranking Expert SEO Local Digital Marketing Services Launched – Associated Press

Online Marketing
Press release content from ACCESSWIRE. The AP news staff was not involved in its creation.Click to copyhttps://apnews.com/ACCESSWIRE/b1d0cb30ab915a3d973fdeff87db6368Chaska, Minnesota digital marketing agency Pinpoint Local Chaskalaunched a full range of web design, SEO, content marketing, mediarelations and other online marketing servicesCHASKA / ACCESSWIRE / April 10, 2019 / Pinpoint Local Chaska, a digital marketing agency based in Chaska, Minnesota, announced an updated range of web design, SEO, pay-per-click advertising, and content marketing solutions for local businesses in Chaska, Chanhassen and the surrounding areas. The company works with a team of dedicated marketing professionals to create custom marketing strategies adapted to the needs of each business client.More informati...
A Leading Sports Goods Retailer Re-Engaged Abandoned Cart Shoppers Through a Multichannel Marketing Strategy | Quantzig's New Success Story – Associated Press

A Leading Sports Goods Retailer Re-Engaged Abandoned Cart Shoppers Through a Multichannel Marketing Strategy | Quantzig's New Success Story – Associated Press

Marketing Strategy
Press release content from Business Wire. The AP news staff was not involved in its creation.Click to copyhttps://apnews.com/Business%2520Wire/34431e0b378a4d4c9536cfbbacb13a89LONDON--(BUSINESS WIRE)--Apr 10, 2019--A global data analytics and advisory firm, Quantzig, that delivers actionable analytics solutions to resolve complex business problems has announced the completion of their latest marketing analytics engagement for a leading sports goods retailer. During the course of this engagement, the marketing analytics experts at Quantzig adopted a holistic approach to help the client optimize customer touchpoints and deliver the right message through different marketing channels. This success story highlights how the sports goods retailer was able to combine multiple channel data stream...
Asos 'upweights' digital marketing spend as it puts focus on customer acquisition – Marketing Week

Asos 'upweights' digital marketing spend as it puts focus on customer acquisition – Marketing Week

Online Marketing
Asos plans to increase its investment in digital marketing and influencer marketing after a “challenging” six months that saw a slowdown in customer acquisition and website traffic that hit its performance. The online retailer says exceptional levels of discounting in the first quarter and ongoing economic uncertainty has “undermined” consumer confidence but admits “we didn’t put our best foot forward”. In particular, the strength of the Asos proposition weakened, with CEO Nick Beighton admitting it wasn’t doing as good a job of promoting the “width” of its producing offering or product newness. That has hit its performance. Overall sales were up 14% year on year and 16% in the UK as conversion among loyal customers increased. But discounting and investment in areas such as automation h
What is social media marketing? – Startups.co.uk

What is social media marketing? – Startups.co.uk

Social Media Marketing
Social media has become an important part of everyday life. Not only do people use it to connect with friends and family, but it’s also a way of interacting with brands. This means there are opportunities for businesses of all sizes to use social media as part of their marketing strategy. In 2019, it’s predicted that there will be 40.58 million social network users in the UK, according to data published by Statista. But how is social media marketing defined? What is a social media marketing strategy? Why are they important? And how can you create one for your business? We’ll provide the information you need to know, along with an introduction to some of the main social media marketing platforms. In this article, we’ll cover: What is a social media marketing strategy? Social media ma