Monday, June 24News That Matters

Day: April 9, 2019

7 families finish their 'Self-Help' homes after 11000 hours of labor – Southern Utah Now

7 families finish their 'Self-Help' homes after 11000 hours of labor – Southern Utah Now

Self Help
TOQUERVILLE — In spite of rising real estate prices, seven more moderate-income families in Washington County have a home to call their own. The families worked a combined 11,000 hours to help build their own homes in Toquerville and LaVerkin as part of the Mutual Self-Help Housing program. A completed home built using the Self-Help homes program. Photo courtesy of Self-Help Homes, Southern Utah Now In exchange for working 35-plus hours per week for 8-12 months, participants pay just $500 down and have no closing costs on a low-interest 33 year mortgage. The program provides an affordable way for families to get into a home of their own. “It is great to have the families be able to get into their new homes with so much equity and affordable payments,” Self-Help Homes Executive Director
Haspel shifts its operations, marketing dollars, online – Greater Baton Rouge Business Report

Haspel shifts its operations, marketing dollars, online – Greater Baton Rouge Business Report

Online Marketing
As Haspel celebrates its 110th anniversary, the Baton Rouge-based menswear brand—best known for inventing the seersucker suit more than a century ago—is launching a marketing campaign tailored for the way the family-owned business is now doing business: all online. In early 2018, Haspel decided to shift its merchandise out of the mostly high-end retail stores that had been carrying it and put it all online, says company president and CEO Laurie Aronson, who also runs the other family business, national firearms wholesaler, Lipsey’s. “No matter how good your retailers are they’re never going to carry your full line and I’ve always wanted to have a full e-commerce sight,” Aronson says. “But we didn’t want to compete with our retailers so we had to decide to do one or the other and with th
Struggling to Beat the Monday Blues? Here is Your Dose of Motivation – Thrive Global

Struggling to Beat the Monday Blues? Here is Your Dose of Motivation – Thrive Global

Motivation
What is your mantra to remain motivated on a well bloomed Monday morning? Is there any secret to overcome Monday Blues or you just let the day pass? They say “Motivation doesn’t last quite longer, neither does bathing, and that is why we recommend it everyday.” That’s the thing about motivation, you need to have a powerful dose every single day to keep your body and mind aligned together to perform different tasks. For a majority of people Monday seems a tough day. You might also have a case of the Monday Blues if the beginning of a workweek seems stressful and anxiety keeps crawling inside your head all day long. Having quite a long weekend it’s obvious that your body would ask for one more day off and your mind would support the same. But that’s not what we are here to talk abo
Kentico Recognized as an Innovator for the Fourth Time by Emerce100 – GlobeNewswire

Kentico Recognized as an Innovator for the Fourth Time by Emerce100 – GlobeNewswire

Online Marketing
BEDFORD, N.H., April 09, 2019 (GLOBE NEWSWIRE) -- Kentico Software, a fast-growing CMS vendor with offices in Europe, Asia Pacific, and North America, was today recognized as a major digital influencer by Dutch publication Emerce100. In its 15-year history, Kentico takes this recognition as confirmation for its dedicated stance to leading the way in content delivery innovation. Emerce 100 is an overview of the best providers of e-business services or solutions in the Dutch market according to the influencers working in the online marketing, IT and E-business area. The overview enables clients or agencies to select the best solutions/service providers in the market.Kentico will be present in the list for the fourth time this year but is now leading the chart of commercial CMS vendors w...
5 Golden Rules of Engagement to Create a Winning Global Marketing Strategy – Adweek

5 Golden Rules of Engagement to Create a Winning Global Marketing Strategy – Adweek

Marketing Strategy
By Kate Jeffers Voice Network Badge Voice Network contributor, an ongoing writer for our guest opinion column. |3 hours agoLike everything else in this crazy industry, agencies’ approach to managing global business used to be easier. When I started working on my first global brand 20-plus years ago, marketers basically controlled a linear consumer journey. So global really just meant translating unified ad campaigns made up of TV, print, OOH and radio for other markets and then settling in with an ice-cold Tab to watch a LaserDisc.Fast forward many years and—to state the obvious—things are pretty complicated. Consumers are in control, whether they’re in Indiana or India. They choose where, when, how they want to engage with brands and what content they consume. Brands are cha
What CMOs need to address today to protect their digital marketing efforts – Marketing Tech

What CMOs need to address today to protect their digital marketing efforts – Marketing Tech

Online Marketing
Digital brings vast opportunities for CMOs to reach consumers anytime, anywhere, on a variety of devices and channels. But continuous evolution and innovation makes digital a fast-moving landscape, creating a plethora of challenges from technological understanding and financial accountability, to tackling hot topic issues such as, ad fraud and brand safety. The rapid rise of digital has put CMOs on a steep learning curve and some are struggling to keep up with the continual changes. Despite two-thirds of CMOs planning to increase digital advertising spend this year, 40% admit to having insufficient control over their business’ digital investments or programmes. So, what are the issues impacting CMOs as digital continues to play an increasingly important role in marketing strategy, a
15 Ways to Fail at Social Media Marketing [Infographic] – Social Media Today

15 Ways to Fail at Social Media Marketing [Infographic] – Social Media Today

Social Media Marketing
Published April 9, 2019 Building a social media following is difficult - it requires patience, consistency and a commitment to learning what your audience wants and needs from your brand on social platforms.  But all of that can be undone in an instant if you share the wrong things. Send out a misguided update and you can quickly turn people off, reversing your work to establish a connection. Yet, it still happens, brands still tweet out updates that are tone-deaf, or they simply fail to adhere to basic social media best practices. Want to know the mistakes that could be ruining your social media marketing strategy? The team from Inklyo share their social media fails to avoid in this infographic.​ A version of this post was first published on the Red Website D
Back To The Future Of Selling – Twice

Back To The Future Of Selling – Twice

Online Marketing Tips
How everything is changing for sales training (and how nothing ever changes)You had me at hello. Or maybe not. In consumer tech retail, the measure of success begins as soon as the customer walks through the door. If this sounds basic, it is — the basic skills of selling form the backbone of retail success. This applies for retail tech sales and any product involving technology features.“It’s important to continually train and remind sales staff of the basics,” said Bill Stuart, CEO of Stuart & Associates, a consulting firm that works with retailers and manufacturers. “Even if you have many years of sales-floor experience, ask yourself if you’ve changed with the times and grown, or if you’re selling the same old way.” See also: 5 Things Retailers Should Take Away From The Appl
How to Drive a Data-Driven Marketing Strategy – iTMunch

How to Drive a Data-Driven Marketing Strategy – iTMunch

Marketing Strategy
Marketing strategies help your business grow. To make sure your marketing team is contributing to your business in the best possible way it can, companies need a strategy that is focused on action and data. A data-driven marketing strategy can make all the strength and weaknesses of your business apparent. This means that you will be able to make strategic decisions that will help your company’s marketing efforts become more successful. Table of Contents What is Data-Driven Marketing? Most companies already have products and services that they offer, and for them the main goal is development and growth. This is done with the help of the data they get from their interactions with the consumers, along with the data they receive from tracking their competitor’s performance. Currently,
Web Marketing Association Announces the Winners of the 2019 Internet Advertising Competition Awards – PR.com

Web Marketing Association Announces the Winners of the 2019 Internet Advertising Competition Awards – PR.com

Online Marketing
Winners of the 17th annual Internet Advertising Competition (IAC) Awards are now available at www.IACAWard.org. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising covering 85 different industries. Boston, MA, April 09, 2019 --(PR.com)-- The Web Marketing Association announces the winners of its 17th annual Internet Advertising Competition (IAC) Awards, an effort to honor excellence in online advertising and to recognize the individuals and organizations responsible for the best in Internet marketing. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. The Competition web site with a complete list of winners is located at www.IACAward.or...