Monday, June 24News That Matters

Day: April 7, 2019

Why is Digital Marketing so Important for Business in 2019? [Infographic] – Social Media Today

Why is Digital Marketing so Important for Business in 2019? [Infographic] – Social Media Today

Social Media Marketing
Published April 7, 2019 By now, you no doubt understand that digital marketing, in its various forms, should be a key part of any modern business approach. I mean, you probably wouldn't be on this site right now if you didn't.  But are you aware of the various ways in which digital marketing can benefit your company, and how consumers now rely on social media, SEO and other tools to make their product discoveries and purchase decisions? That's the focus of this new infographic from Point Blank Digital, which lays out 100 different data points that underline the importance of utilizing digital marketing elements in your promotions.  There's a heap to take in - if you were looking for some key insights to get a better understanding of why each element is import...
Online learning clicks with University of Maine System students – Press Herald

Online learning clicks with University of Maine System students – Press Herald

Online Marketing
Andrea Atwood always intended to go to college, but life kept getting in the way. After high school, she found herself putting off college for a job, then came marriage and kids and a string of low-wage jobs at coffee shops or retail stores. Atwood, a Cape Elizabeth resident, took a few college courses here and there, but found herself in “a kind of limbo.” Should she study business? Nursing? How could she find the time? Then she heard about YourPace, a flat-rate online program at the University of Maine at Presque Isle. For $1,000 per eight-week session, she could take as many units as she could handle. Andrea Atwood, 30, of Cape Elizabeth got her undergraduate degree from an online program at the University of Maine at Presque Isle. Staff photo by Derek Davis “I got my business admi
The State Of Cloud Business Intelligence, 2019 – Forbes

The State Of Cloud Business Intelligence, 2019 – Forbes

Online Marketing
Share to facebook Share to twitter Share to linkedin <div _ngcontent-c14 innerhtml=" iStock An all-time high 48% of organizations say cloud BI is either &quot;critical&quot; or &quot;very important&quot; to their operations in 2019. Marketing &amp; Sales place the greatest importance on cloud BI in 2019. Small organizations of 100 employees or less are the most enthusiastic, perennial adopters and supporters of cloud BI. The most preferred cloud BI providers are Amazon Web Services and Microsoft Azure. These and other insights are from Dresner Advisory Services’ 2019 Cloud Computing and Business Intelligence Market Study. The 8th&nbsp;annual report foc
A 'Self-Driving' Spacecraft May Help Save Earth from Asteroid Collisions – Space.com

A 'Self-Driving' Spacecraft May Help Save Earth from Asteroid Collisions – Space.com

Self Help
Europe's next asteroid mission, which could launch in 2023, will rely on the same kind of navigation technology as self-driving cars. Named "Hera" after the Greek goddess of marriage, this proposed planetary defense mission would visit the 2,550-foot-wide (780 meters) asteroid 65803 Didymos and its tiny satellite, a 525-foot (160 m) object informally nicknamed "Didymoon." While deep-space missions typically rely on controllers back on Earth to send navigation commands, Hera will have an automatic navigation system built in. This will allow Hera to steer itself in real time rather than waiting several minutes to receive a command signal sent from Earth. Related: The Greatest Asteroid Encounters of All Time!"If you think self-driving cars are the future on Earth, then Hera ...

Wilkinson: World Cup motivation has aided ACL recovery – FIFA.com

Motivation
New Zealand's Hannah Wilkinson suffered torn ACL for second time in October Motivation to play at France 2019 has given her fighting chance of being ready Says new coach Tom Sermanni has been in regular contact When New Zealand striker Hannah Wilkinson lay on the ground clutching her knee during a cup game for Swedish club Vittsjo GIK back in October, she knew the diagnosis even before her injury was confirmed. It was the second time the 26-year-old Football Fern had encountered a torn Anterior Cruciate Ligament (ACL), having suffered the same fate in 2015 which meant a seven-month stint on the sidelines. This time around, Wilkinson's rehabilitation is ahead of schedule and she admits having a World Cup to work towards has been a huge motivation in aiding her recovery. “It (the
How Brands Can Connect with Gen Z through Social Media Marketing – Social Media Today

How Brands Can Connect with Gen Z through Social Media Marketing – Social Media Today

Social Media Marketing
Most Instagram users will be at least somewhat familiar with the fashion brand Revolve. The company has successfully used celebrities and mega influencers to boost brand awareness, and turn the label into a billion dollar success. Revolve attributes its influencer marketing strategy with bringing in as much as $650 million to $700 million in revenue a year - and now, it's looking to take that approach to the next level, with the launch of a new, Gen Z focused label called Superdown. Revolve's approach through Superdown is to cater more directly to the needs to the next generation of consumers - most notably through more accessible price points and, of course, influencer activation. The strategy is representative of a wider shift in the industry, with an increasing...
What Business Owners Need To Know About Digital Marketing – Forbes

What Business Owners Need To Know About Digital Marketing – Forbes

Online Marketing
I was in college when I first started running what was then called Google AdWords (now Google Ads). I was amazed that I could, after some practice, effectively run useful ads to complete strangers about topics they were interested in. I became obsessed and read everything I could about digital marketing, PPC and social media strategy. Over 10 years have gone by since I first got involved in digital marketing. In that time, I’ve launched a company or two and learned a lot about the startup world. And although many things have improved (from a marketer’s perspective), effectively implementing digital campaigns is still not 100% straightforward. For business owners who’ve never seen the results of an effective campaign, it can be hard to believe. With that said, if you are able to understa
The Cost of Hiring a Social Media Marketer – Business 2 Community

The Cost of Hiring a Social Media Marketer – Business 2 Community

Social Media Marketing
A freelance social media marketer can help you gain additional online exposure when you kick-start a business, a brand-new product, or when you simply feel like you need a bit more visibility on the social networks. Before anything else, you should know that a social media campaign usually runs for 1-6 months and can include the marketing strategy, social sharing, influencer marketing, and social ads. Sometimes, the graphic design, copywriting and client outreach can be done by the same expert. Considering the fact that there are numerous options, deciding which social media marketing services you need for the best ROI can be a bit challenging. A very experienced social media marketer may also be the right person who can tell you which steps you need to take for the biggest impact on yo...