Monday, June 24News That Matters

Day: April 5, 2019

Activist shares message of sexual liberation and self care – https://fgcu360.com/

Activist shares message of sexual liberation and self care – https://fgcu360.com/

Self Help
“My gender presentation has been disturbing to some and intriguing to others,” Ignacio Rivera wrote in a piece for The New York Times’ “Transgender Lives: Your Stories,” a collection of personal narratives reflecting “the strength, diversity and challenges of the community.” From age 15 on, Rivera’s life “as a femme-heterosexual, femme-lesbian, dyke, androgynous queer, trans masculine, transgender queer being, has been a wonderful journey with no transitional end,” the story continues. An activist, writer, educator and performance artist, Rivera will share insights from that journey while discussing sexual freedom and self care in a pair of talks Monday, April 8 at FGCU: “Community & Spirituality: How to Survive and Thrive” is 4-5 p.m. in Edwards Hall, Room 112; a “Sexual Liberation
7 Social Media Marketing Trends in 2019 You Need to Prepare For [Infographic] – Business 2 Community

7 Social Media Marketing Trends in 2019 You Need to Prepare For [Infographic] – Business 2 Community

Social Media Marketing
Year after year, more and more people are joining social media networks to interact not only with their families and friends but also with the brands they love and follow – all remotely and in real-time. For forward-thinking businesses, this digital age where social status updates, tweets, likes and hashtags are thriving and just waiting to gathered and analyzed presents a bigger opportunity for them to expand and grow their business online than ever before.Social media marketing has made great advances in recent years, transforming it into a mere fad into one of the most indispensable tools in marketing these days. Almost all social media sites have made audience targeting more precise and measuring content engagement more accurate, making it an ideal content distribution channel as we
Missoula tourism and marketing company, TOMIS, looks to expand, add jobs – Missoula Current

Missoula tourism and marketing company, TOMIS, looks to expand, add jobs – Missoula Current

Online Marketing
TOMIS’ Missoula office encourages employees to work hard but also be comfortable. Several employees enjoy the company’s pet-friendly policy. (Katy Spence/MTHB)(MTHTBA) Volunteers for the nonprofit Clark Fork Coalition often find themselves in the mud, fishing out litter from the river’s banks or restoring riparian areas. But on February 20, 17 employees from digital marketing and software-as-a-service company, TOMIS, armed with laptops instead of waders, crowded into conference rooms, stood at counters and tucked into corners of CFC’s Missoula office to tackle a different issue: digital marketing strategies. Holly Biehl, CFC outreach and marketing director, said it was fun to see how easily and naturally the tech team divided into subgroups and found space to work among wading equipment

US Olympian Allyson Felix on Self-Motivation: Work in 60 Seconds – GZERO Media

Motivation
This week's negotiations between US and Chinese officials—and yesterday's White House meeting of President Donald Trump and China's Vice-Premier Liu He—have added to rising expectations that the two governments will soon sign a deal to end their trade conflict. There seem to be two main sticking points holding up completion of the deal. One, China wants the Trump administration to immediately lift tariffs on Chinese-made products, while the Trump team wants to see China taking steps to demonstrate good faith before it relieves the pressure. Two, the two sides can't agree on a mechanism by which US officials can verify that China is keeping its new promises over time. Raising the stakes, this conflict is creating headaches in dozens of other countries, and there are many interested obser
Why Accenture Bought a Digital Ad Agency – Fortune

Why Accenture Bought a Digital Ad Agency – Fortune

Online Marketing
Welcome! To bring you the best content on our sites and applications, Meredith partners with third party advertisers to serve digital ads, including personalized digital ads. Those advertisers use tracking technologies to collect information about your activity on our sites and applications and across the Internet and your other apps and devices. You always have the choice to experience our sites without personalized advertising based on your web browsing activity by visiting the DAA’s Consumer Choice page, the NAI's website, and/or the EU online choices page, from each of your browsers or devices. To avoid personalized advertising based on your mobile app activity, you can install the DAA’s AppChoices app here. You can find much more information about your privacy choices in our pr
How to Quickly Expand Your Social Marketing Presence – Business 2 Community

How to Quickly Expand Your Social Marketing Presence – Business 2 Community

Social Media Marketing
The social media marketing ecosystem is constantly changing and evolving. As such, it can be challenging for a young marketer or business owner to make quick and smart choices when engaging with your audience on social media.When folks are uploading 100 million photos and videos to Instagram every day while Facebook is simultaneously supporting over 2 billion active users, it’s no wonder many fresh-faced business owners feel overwhelmed.We want to take a careful look at social media marketing and how virtually any business owner can capture more leads and score more conversions through building up their social media presence.1. Determine your audience.First, you’re going to want to work on SEO keyword development and building an audience of people you want to attract on social media and

Sparking Motivation Is The Key To Beating Stress And Burnout, And To Improving Employee Engagement – Forbes

Motivation
Let us kick off Stress Awareness Month by looking at the opposite of stress. Certainly, there are times when stress is telling us that something in our lives is straining our capacity—a stressor we need to identify and deal with. However, often times, stress can be a sign that something is missing. As an Executive Wellness Coach, companies and individual executives hire me to help them manage stress for well-being and success. Stress is an enormous drag on our physical and mental health and our productivity. It is imperative to manage stress and replacing it with a positive is even better. Stress drains our energy. Let us also look at what creates energy. According to the Centers for Disease Control and Prevention, up to one-third of U.S. workers report high levels of stress at work.
Include Retargeting In Your Real Estate Marketing Strategy For 2019 – Forbes

Include Retargeting In Your Real Estate Marketing Strategy For 2019 – Forbes

Marketing Strategy
Retargeting has become one of the most successful online advertising techniques in digital marketing, but it’s often still confusing to many agents and brokerages. The basic premise of retargeting is that it affords companies the opportunity to extract value from their website visitors, even when those visitors leave the site. This presents a way to continue the conversation and remind those visitors of their past activity. Through the use of a pixel installed on the website, ads can be targeted to the visitor, reminding them of what they looked at and encouraging them to take further action. The most common way consumers experience retargeting is when they view a retail product online and then see the ads for that same product in other places they visit. Considering that the conversion
3 Video Gaming Industry Marketing Strategy Examples To Help You Level Up Your Content Game – The Content Standard by Skyword

3 Video Gaming Industry Marketing Strategy Examples To Help You Level Up Your Content Game – The Content Standard by Skyword

Marketing Strategy
Gaming industry marketing strategy and trends are often on the cutting edge, using emerging technologies, building community, and pointing the way forward for innovative techniques in entertainment-based marketing. According to Variety, 67 percent of Americans play video games on some sort of device. Whether it’s your mother enjoying word games on her tablet or your kid playing the latest immersive epic fantasy game, the product category has a deep reach into our culture across all demographics. Just last weekend, gaming enthusiasts converged on Boston for Pax East: A huge annual gaming convention, which tens of thousands attend annually. Just by taking one stroll across its display floor, or by attending one of its many panels, you’ll gain tons of quick insights into video game marketi
SMT's State of Marketing Automation Survey 2019 – Part 4: Future of Automation – Social Media Today

SMT's State of Marketing Automation Survey 2019 – Part 4: Future of Automation – Social Media Today

Social Media Marketing
What's your view on automation? While many see it as running counter to the ethos of what social media and digital connection is all about (i.e. facilitating more personal connection), for brands looking to scale their online activity, a level of automation is likely inevitable. And with ongoing developments in AI, and machine-powered systems learning how to undertake certain processes better than humans ever could, it seems inevitable that automation is coming. At some stage, like it or not, your business will need to consider automating certain elements. But is that a really a foregone conclusion? And even though you can automate certain aspects of your marketing processes, does that mean you should? To get a better handle on the broader industry sentiment around automation – and wh