Friday, April 19News That Matters

Day: April 4, 2019

Britney Spears mental health: Britney Spears reportedly checks into a health facility for self-care amid father Jamie's illness – CBS News

Britney Spears mental health: Britney Spears reportedly checks into a health facility for self-care amid father Jamie's illness – CBS News

Self Help
Britney Spears has checked into a health facility to care for herself, the Los Angeles Times reports. The paper says she will be away for 30 days. Rumors about the star's well-being began swirling earlier this week, with many speculating her father's recent health struggles have been taking a toll. Spears' father, Jaime, recently suffered serious health issues. In January, the pop star canceled her new Las Vegas residency "to devote all of her time to her family and their efforts to care for her father during his recovery," according to a statement.  Britney Spears, seen here in a childhood photo, canceled her Vegas residency to be with her ailing father, Jamie Spears. Britney Spears ...
Deciphering the digital marketing puzzle: 3 brands discuss their games – Pizza Marketplace

Deciphering the digital marketing puzzle: 3 brands discuss their games – Pizza Marketplace

Online Marketing
As the speed of change grows exponentially in the digital age, brands can get left behind as they transition from traditional to digital ad venues and practices. From digital signage and your brand's mobile customer experience, to your online web and social media presence, there's a lot to catch up to quickly, let alone trying to figure out how to measure it all in a meaningful ROI quantity. At the March Restaurant Franchising & Innovation Summit in Louisville, Kentucky, three brands shared their challenges in catching up the moving train that is digital advertising today. Your Pie Director of Marketing Hassy Braggs shared the stage with Fazoli's Vice President of Marketing Jodie Conrad and Wings Etc. CMO David Ponce in the hour-long panel discussion, moderated by Scorpion Vice...
7 self-care tips for frequent travelers – The Enterprisers Project

7 self-care tips for frequent travelers – The Enterprisers Project

Self Help
How do you take care of yourself on the road? It’s important to find what works for you I travel quite a lot for my job. This is fine – it’s what I signed up for, and it’s mitigated significantly by the fact that I work from home the rest of the time. That means that (video calls permitting), I can pop down to see the kids when they get back from school or share a dog walk with my wife. But travel isn’t as easy as it was a couple of decades ago. I’d like to believe that this is because my trips are more frequent, and often longer, but I suspect that it’s more to do with the passage of time on my
What self-help lending says about Ethiopian banking – The Economist

What self-help lending says about Ethiopian banking – The Economist

Self Help
IN 1980, IN his early 20s, Mengistu Maregne began selling soft drinks from a stall in Merkato, Ethiopia’s largest market. To finance the fledgling business he joined an ekub, a rotating savings-and-credit association (ROSCA) that pools contributions from members each week and disburses the pot to the winner of a lottery, with each member winning once over the scheme’s term. Being first to draw the lump sum of 4,000 birr ($140), he put the money away and joined another. Within a year he had bought a home; soon after he bought a shoe shop. “Ekub changed my life,” he says.Though ROSCAs are found across the developing world they are often assumed to serve the poor. But Ethiopia’s are used across the income scale. They encourage members to save, and enable some to raise business capital or b
Music is the motivation – Muhlenberg Weekly

Music is the motivation – Muhlenberg Weekly

Motivation
An iconic walk up song is a tune that sounds in the time between a baseball player walking from the on-deck circle through their trek into the batter’s box, or during the time that a new pitcher entering the game is warming up on the pitcher’s mound. For the Muhlenberg baseball team choosing their walk-ups is more of an art than a simple choice. They get to choose their own walk up song, and have it play during and before they face or throw that first pitch. While these songs are fun to pick, they do help to lighten the mood during stressful situations. Southpaw pitcher Jared Hildreth ‘20 is thankful that Head Coach, Tod Gross, allows them to pick their own signature walk up songs. “Luckily, here at Muhlenberg we are able to pick our own warm up and walk up song  so that cre
Digital Influence: Web Design's Impact On Marketing Strategy – Forbes

Digital Influence: Web Design's Impact On Marketing Strategy – Forbes

Online Marketing
When strategizing an integrated marketing plan for your brand, the right web design is essential. The standard for web design is no longer just function or visibility; it’s all in the details that lead to how a user will engage with your brand. From layout to color, these critical elements work together to build a digital tool that, when strategically used, can improve online marketing campaigns significantly. It is clear that a high-quality brand website is now an integral component of any effective digital marketing strategy, and that consumer standards for web design are higher than ever. According to a 2019 Gartner report, "88% of surveyed B2B customers report that the information they encountered during a recent successful purchase decision was high quality." And it seems that, no
Here are five social media marketing developments to watch in 2019 – – Anthill online

Here are five social media marketing developments to watch in 2019 – – Anthill online

Social Media Marketing
Barely a week went by in 2018 without news of a social media update, announcement and security breach. While keeping on top of them seemed an impossible task at times, each development came a chance to update and improve social strategies. Taking these learnings into the new year will provide the best chance of success in 2019. What are the social media developments you should keep an eye out for? Here is a handful of the developments you should be keeping track of throughout the year. 1. Instagram’s steps towards e-commerce When Instagram introduced shoppable tags to their platform in 2017, it was one of their most eagerly-anticipated updates ever. It gave brands a chance to bypass the arduous ‘link in bio’ prompt and instantly show their followers extra information about the produc
Online Marketing Agency, fishbat, Reviews Four Instagram Best Practices and How to Implement Them into Your Strategy – PRNewswire

Online Marketing Agency, fishbat, Reviews Four Instagram Best Practices and How to Implement Them into Your Strategy – PRNewswire

Online Marketing
NEW YORK, April 4, 2019 /PRNewswire/ -- Instagram is a huge marketplace for businesses who have embraced content marketing. With over 700 million active monthly users, Instagram is slowly becoming a favorite visual platform not only for individual small business owners, but also for giant companies that rely on the services of an online marketing agency to drive sales online. fishbat, an online marketing agency reviews 5 Instagram best practices and explains how you should implement them in your marketing strategy this year. 1. Use High-Quality Images to Enhance Audience Engagement Instagram users expect you to post high-quality images. Therefore, you should pay attention to the photos you upload; do they have a good resolution or are they stretched out? What about their appropriat...
Tips for successfully marketing a book through social media (opinion) – Inside Higher Ed

Tips for successfully marketing a book through social media (opinion) – Inside Higher Ed

Social Media Marketing
Dear Mentors,I have some good news and some bad news. The good news is that I finally finished my book! It took me way longer than I had hoped, but it’s finally coming out in a few months -- right before my next review. The bad news is my publisher wants me to help with marketing my book. I’m just not good at self-promotion. I know I should be excited, but the idea of having to promote my book gives me anxiety. Sincerely, Bad at Self-Promotion Dear BASP, First, congratulations! Finishing a book is like finishing a marathon -- it gets exponentially harder to muster the energy for that last stretch. And if this book was based off your dissertation, then it’s like you just ran two marathons! Part of the reason marketing your book seems hard is that, like most scholars who’ve just published
8 Steps to a More Effective Social Media Marketing Strategy [Infographic] – Social Media Today

8 Steps to a More Effective Social Media Marketing Strategy [Infographic] – Social Media Today

Marketing Strategy
Published April 4, 2019 While the social media landscape is always changing, the fundamental building blocks of an effective strategy remain the same. Without them, you're likely wasting your time - or at the least, you're not seeing optimal results from your efforts to connect and engage with your online audience. To help with this, the team at Plexxie have put together this infographic, which takes inspiration from Hootsuite's list on how to create a more effective social media marketing plan. If you're not applying each of these steps, it may be worth taking the time to reassess your process, and ensure that you're covering all your bases. Check out the full infographic below.  Follow Andrew Hutchinson on Twitter Filed Under: Digital Strategy Social...