Monday, June 24News That Matters

Day: April 3, 2019

Brain Science Backs Up Role of 'Mindset' in Motivating Students for Math – Education Week

Brain Science Backs Up Role of 'Mindset' in Motivating Students for Math – Education Week

Motivation
A challenging math problem can make some students break into a cold sweat and others excited to wrap their brains around a puzzle.  A wealth of research suggests that a student's academic "mindset"—whether she believes math skill is an inborn, fixed trait or that it can be grown through practice—can make the difference in how she engages with the subject. Now, a forthcoming study in the journal Trends in Neuroscience and Education gives some of the first biological evidence that presenting math in a way that encourages a growth mindset changes not just students' motivation to learn, but the the way their brains tackle problems. Researchers from the University of Essex in the United Kingdom used an EEG, which measures electrical impulses, to track brain activity as college s
Using Memes That Enhance Your Business's Online Marketing Strategy – The Frisky

Using Memes That Enhance Your Business's Online Marketing Strategy – The Frisky

Online Marketing
The internet has grown in popularity over the last couple of years. People are now making use of the internet in carrying out their daily activities like shopping, watching movies, playing video games, making friends just to mention a few. However, the internet will never have been popular without adding some humor into it. This is because people tend to be attracted to eye-catching things which will keep them engaged. One of the ways in which you can enjoy what the internet offers is making use of memes.  With the best memes, you will be able to attract the attention of many people. To do this successfully, you should rely on a meme generator that can help you come up with unique memes. Source: Quuu Blog Every business tries its best in order to outdo their competitors i...
Marketing in the 3rd Dimension – Entrepreneur

Marketing in the 3rd Dimension – Entrepreneur

Online Marketing Tips
April 3, 2019 10 min read Opinions expressed by Entrepreneur contributors are their own. You're reading Entrepreneur India, an international franchise of Entrepreneur Media. Ads have been two dimensional for a very long time. Whatever ad you see on TV, newspaper, print magazine, laptop screen or mobile phone screen - all are two-dimensional ads. The ad is on a screen and the screen has only two axis. X & Y. Width and height.One of the reasons why marketers never took the third dimension seriously was because there was no way to bring the third dimension in play. Before the age of digital marketing, TV and newspapers gave very limited scope for how their ad could reach the viewers.TV channels...
Implementing a Self-Service Portal Implementing a Self-Service Portal – Security Boulevard

Implementing a Self-Service Portal Implementing a Self-Service Portal – Security Boulevard

Self Help
Self-service portals are fast becoming a must-have as business demands increase but there is more to implementing one than you thinkA self-service portal is a customer-facing website which offers a collection of self-help functions that a user can access whenever they have a corresponding issue and execute the respective function to self-help and overcome their issue without calling on the service desk.The self-service portal offers the first-line of help for end-users, in essence, a customer-facing version of the service desk. It can include functions such as resetting forgotten passwords across AD, Azure AD, Google, Linux; unlock an account should it be disabled; provide access to documentation, or offer one-click single sign-on. A well built and flexible self-service portal is in...
Self-help app helps reduce depression, anxiety symptoms – Healio

Self-help app helps reduce depression, anxiety symptoms – Healio

Self Help
A popular smartphone app based on cognitive behavioral therapy and mindfulness showed efficacy in individuals with symptoms of anxiety and depression, data presented at the Anxiety and Depression Association of America annual meeting showed.There has been increased demand for technology-based behavioral health tools to ease the burden of mental illness, according to the meeting abstract. In a randomized, wait-list controlled trial, Christine Moberg, PhD, of Pacifica Labs in San Francisco, and colleagues examined the effectiveness of Pacifica, a commercially-available, guided self-help app designed to address stress, anxiety and depression in 500 adults with mild to moderate anxiety and depression. Participants used Pacifica for 1 month. The researchers conducted an all-virtual study, ...
4 Reasons Why Every Marketing Team Should be Considering Chatbots – Social Media Today

4 Reasons Why Every Marketing Team Should be Considering Chatbots – Social Media Today

Social Media Marketing
Chatbots are becoming an increasingly popular way for companies to interact with potential and current customers. A recent survey showed that 80% of consumers reported a positive experience with chatbots, and another 40% said that they are interested in chatbot experiences with brands. These numbers show just how prevalent chatbots have become, and consumers’ willingness to interact with a bot which simulates human conversation. So how can chatbots be used to increase marketing efficiency? Here are a few ways marketers can untilize chatbots within their marketing strategies. 1. Generate Leads Chatbots are available 24/7 to interact with customers and give them the information they need, when they need it. More than 64% of consumers see 24-hour service as the biggest benefit of chatbot
7 Steps To A Winning Social Media Marketing Campaign – AlleyWatch

7 Steps To A Winning Social Media Marketing Campaign – AlleyWatch

Social Media Marketing
Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. They randomly churn for hours a day on a couple of their favorite social media platforms, with little thought given to goals, objectives, or metrics; and ultimately give up and fall back to traditional marketing approaches. The first thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn’t work. Ric Dragon, an expert in online marketing, in his classic book. “Social Marketology,” outlined the best set of steps I have seen so far for this current world: Focus on desired outcomes first. Valid social media objectives
Three Reasons Why Motivation Alone Won't Make You Successful (2019) – Everyday Power

Three Reasons Why Motivation Alone Won't Make You Successful (2019) – Everyday Power

Motivation
Learn why motivation alone won’t make you successful. You must be committed to taking action and doing whatever it takes to reach your full potential.If you’re living in this century, you’ve seen your share of motivational quotes, speakers, and coaches.Whether it’s on YouTube, iTunes, social media, or at an in-person event, there is absolutely no shortage when it comes to the topic of motivation.While motivation from others can be electrifying and can inspire you, it is not enough for you to become successful.  In fact, there are three very distinct reasons why relying solely on the motivation of others will not get you to the next level.Why motivation alone won’t make you successful#1. There is an expiration dateContrary to what anyone else says, nobody is ever motivated all the t
What to Keep in Mind for a Successful Instagram Marketing Strategy – MD Magazine

What to Keep in Mind for a Successful Instagram Marketing Strategy – MD Magazine

Marketing Strategy
You know you need to be on Instagram, and you want to use it successfully for your practice. But how should you do it? If this is your dilemma at present, you’re not alone. Many businesses are present on social media simply because they feel pressured to be present on every social platform. They create a profile without thinking through their marketing strategy.Instagram is a powerful visual social platform and with a well thought-out strategy, it can help you grow your online presence. Here are some of the marketing touch points that you need to keep in mind while creating your brand’s Instagram promotion strategy: Know Your Audience This is the most crucial aspect of any marketing strategy. Who do you want to showcase your services and products to? Determine who your audience could be
Social Media Marketing: How Cannabis Companies Reach the Masses – mg Cannabis Retailer

Social Media Marketing: How Cannabis Companies Reach the Masses – mg Cannabis Retailer

Social Media Marketing
The late, great screenwriter and novelist William Goldman famously quipped, “Nobody knows anything… Not one person in the entire motion picture field knows for a certainty what’s going to work. Every time out it’s a guess and, if you’re lucky, an educated one.” Much the same is true with social media marketing: Nobody knows anything, and every time out it’s a guess. But that’s okay, because social media is about leveling the playing field, providing reach and data previously available only to the cognoscenti. Now, enthusiasts of all stripes who have immersed themselves in the business of social media are proving all you need to succeed is determination, brains, and a smartphone.Nothing is that easy, of course, and none of this is meant to demean the skill it takes to create a memorable