Sunday, November 17News That Matters

Day: March 29, 2019

Will a Slighted Star Be the Motivation UConn Needs? – New York Times

Will a Slighted Star Be the Motivation UConn Needs? – New York Times

Motivation
ALBANY — To protest the absence of his star player Napheesa Collier from the recent list of finalists for the Naismith Trophy — awarded annually to the country’s best college basketball player — the UConn women’s coach Geno Auriemma invoked … James Naismith himself.“Dr. Naismith is rolling over in his grave,” Auriemma said this week. “He is. He never envisioned that somebody that good would be left off his list.“I feel bad for her,” he said of Collier. “If she played at any other school, she’d be the front-runner with the numbers she puts up. But she plays at Connecticut, so what are you going to do?”Auriemma’s theory, that Collier’s omission is part of a backlash to a generation of UConn dominance in women’s basketball, is bolstered by a series of decisions made this month. The Huskie
The 5 Social Media Platforms Shaping 2019 – MarTech Advisor

The 5 Social Media Platforms Shaping 2019 – MarTech Advisor

Social Media Marketing
<!-- --> <!-- --> 5 Social Media Platforms that are Shaping 2019 2019 has been the year of social media marketing! Russ Powell, Head of Marketing, Red Hot Penny, talks about five social media platforms that will continue to shape up this year. Social media couldn’t be more vital for marketing nowadays. Especially for retail marketers and ecommerce brands who need to continually engage with
Behavioral Science and Mindstate Profiling Drive Marketing Strategy – PRNewswire

Behavioral Science and Mindstate Profiling Drive Marketing Strategy – PRNewswire

Marketing Strategy
ROSWELL, Ga., March 29, 2019 /PRNewswire/ -- Incorporating a behavioral science perspective can help brands conduct better consumer research. In fact, it helped drive a new marketing strategy in a slow-moving but high-potential category facing pressure from retail partners. MMR Research, Perrigo Animal Health, and Triggerpoint will present a case study at the Quirks Event in Chicago April 2-3 detailing how they conducted a Rapid Mindstate Profile study (RaMP) to help Perrigo Animal Health become more competitive in the Pet Behavior category. Continue Reading ...
Four Free Digital Marketing Training Resources for You and Your Staff – http://cbtnews.com/

Four Free Digital Marketing Training Resources for You and Your Staff – http://cbtnews.com/

Online Marketing
As the famous saying goes “you have to spend money to make money.” This likely applies to all of your business dealings: from hiring employees to managing your inventory. The same also holds for marketing. Whether you are purchasing a new piece of software or paid ads, your marketing budget is probably ballooning as this article is being written.What if you could save money on some of your marketing efforts, particularly training? The world of marketing is ever evolving, and it is crucial for your employees —as well as yourself—to stay current on marketing trends, especially related to the automotive industry. Fortunately, there are a ton of free resources out there for digital marketing training. Take a look at our list of excellent tools you can use to train your marketing employees f
Behavioral Science and Mindstate Profiling Drive Marketing Strategy – Benzinga

Behavioral Science and Mindstate Profiling Drive Marketing Strategy – Benzinga

Marketing Strategy
ROSWELL, Ga., March 29, 2019 /PRNewswire/ -- Incorporating a behavioral science perspective can help brands conduct better consumer research. In fact, it helped drive a new marketing strategy in a slow-moving but high-potential category facing pressure from retail partners. MMR Research, Perrigo Animal Health, and Triggerpoint will present a case study at the Quirks Event in Chicago April 2-3 detailing how they conducted a Rapid Mindstate Profile study (RaMP) to help Perrigo Animal Health become more competitive in the Pet Behavior category. "This partnership allowed us to create a brand turnaround plan," said John Rindone, vice president of client relationships at MMR Research. "Critical components to the process were applying the RaMP technique to understand the conscious and no...
The self-help industry promotes an unattainable way of life that is outside the average human’s remit – iNews

The self-help industry promotes an unattainable way of life that is outside the average human’s remit – iNews

Self Help
I think it was the press release for the launch of a packet of anti-anxiety stickers designed to “re-balance the energy frequency in our bodies” that finally snapped things into focus for me. “Too far,” I muttered to my reflection in the mirror before which I was standing, as I do every morning in order to try and corral the day’s worries scurrying round my mind so that I can clear the mental space needed to attend to the day’s work before me. “Too far.” Not long after that, figures were released that showed the sales of self-help books to be soaring. And I understand it. I do. We are living in the age of anxiety and, in many ways, justifiably so. As the old saw has it – if you’re not worried, you haven’t understood the problem. Or problems: Trump; Brexit; Trump and Brexit as symptoms o
The Greatest Consultant Marketing Strategy In The World – Forbes

The Greatest Consultant Marketing Strategy In The World – Forbes

Marketing Strategy
First impressions can last a lifetime. What impression is your bio making? Probably not a great one, judging by the many bios I have read of consultants, professionals and coaches. These bios are not doing a good job of attracting high-paying clients for you. A killer professional bio is the greatest consultant marketing strategy in the world. Your bio can do a lot of the hard work of attracting high-paying clients. I don’t know any other way to tell you, but your bio is lazy. It’s time to whip that lazy bio into shape. To get advice, I went to two of my former public relations graduate students who have gone on to launch successful public relations firms. “Your professional bio is often the first thing a potential client or employee will see when they find you online,” says public
Social Media Not a Marketing Strategy for Nearly 40% of Small Businesses – MarTech Series

Social Media Not a Marketing Strategy for Nearly 40% of Small Businesses – MarTech Series

Marketing Strategy
Many Small Businesses Still Not Convinced Social Media Is a Valuable Way to Reach Their Audiences, but Some Are Reconsidering That Position: 22% Plan to Invest in Social Media in the Future More than one-third of small businesses lack social media accounts, according to a new survey from Visual Objects, a website showcasing portfolios of top creative firms around the world. The data suggests that social media, while a versatile tool, may not be the best marketing tool for every small business. Most small businesses (63%) however, do invest in social media accounts to expand their brands’ reach. Visual Objects’ survey of 529 small businesses also found that 22% of small businesses without social media accounts plan to create them in the next two years. Small businesses that use social m