Wednesday, November 13News That Matters

Day: March 28, 2019

The Secret to Success is Knowing What Motivates Your Team – Thrive Global

The Secret to Success is Knowing What Motivates Your Team – Thrive Global

Motivation
ByCatherine Plano, Executive Mindset Coach, Transformational Leadership Facilitator, Leadership and Culture Consultant Nobody can motivate you unless you are already motivated in some way. When you’re motivated, the energy or drive comes from inside of you. So, the good news is that you have control. The bad news is that there are no more excuses. You have to get off your butt and find some inspiration. Don’t get me wrong: People can inspire you, for sure. But when it comes to motivation, it’s a whole new kettle of fish. Once you are able to tap into what drives you…voila! Like magic, you’ll find the secret to getting motivated. There are four distinct ways we can get motivated. This is not just important for us as indi...
13 tips Wine Country hospitality businesses can use to guard their online reputations – Sonoma Index-Tribune

13 tips Wine Country hospitality businesses can use to guard their online reputations – Sonoma Index-Tribune

Online Marketing Tips
Do you own or work with a hospitality business in the North Bay? If so, then I’m guessing you have a love-hate relationship with customer review websites like Yelp, TripAdvisor, Google reviews, and even Facebook reviews. If you operate a local business like a restaurant, hotel, or winery, then customer reviews should be a cornerstone of your digital marketing efforts. Maybe you have ignored this advice because you’ve received a couple negative reviews from an online troll, or from a customer who left a review without ever having stepped foot in your location, or from a former employee who left on negative terms. Or perhaps you’ve received a seemingly endless amount of sales calls from one of these sites. However, these customer review websites make employers roll their...
Pay Only $29 For This Crash Course In Social Media Marketing – The Daily Caller

Pay Only $29 For This Crash Course In Social Media Marketing – The Daily Caller

Social Media Marketing
3:39 PM 03/28/2019 | Daily Dealer The Daily Caller Shop | Contributor Social media marketing isn’t just the occasional post on Twitter and Instagram. To be successful in the field, you need to master the best way to reach and involve your audience. With the Social Media Marketing In 2019 Master Class Bundle, you’ll have access to the same material taught in college classes for only $29. Launch your career in digital marketing when you buy the class bundle in the Daily Caller shop today. SEO marketing will help you take your online business to the next level This bundle is normally $1000 considering it includes 10 different courses but it can be yours for just $24.60  The ten lessons will teach you different skills to make you a well-rounded expert in social media....
Pope Francis says he pulled ring hand away from worshipers' kisses for fear of spreading germs – CBS News

Pope Francis says he pulled ring hand away from worshipers' kisses for fear of spreading germs – CBS News

Motivation
Pope Francis pulls his right hand away from a worshipper trying to kiss his papal ring at the Catholic shrine in Loreto, Italy, March 25, 2019. REUTERS Vatican City -- Pope Francis has set the record straight about why he pulled his hand away when throngs of people lined up this week to kiss his ring: for fear of spreading germs. Vatican spokesman Alessandro Gisotti said Thursday that Francis was concerned about hygiene when, after greeting dozens of well-wishers in a lengthy receiving line Monday in Loreto, Italy, he began pulling his hand away to discourage people from kissing his ring. Video of the incident went viral, with conservative critics blasting what they said was Fran...
New, Innovative Self-Help Book Breaks the Mold on How to Approach… – Virtual-Strategy Magazine

New, Innovative Self-Help Book Breaks the Mold on How to Approach… – Virtual-Strategy Magazine

Self Help
Addicted to the Monkey Mind is one of the most concrete, practical self-help books I have ever read. A must-read! HAKALAU, Hawaii (PRWEB)March 27, 2019 A new, groundbreaking self-help book centered around using mindfulness to overcome addiction, anxiety, and relationship issues is making waves in the addiction industry. Addicted to the Monkey Mind: Change the Programming That Sabotages Your Life was written by JF Benoist, founder of The Exclusive Hawaii, a holistic, dual-diagnosis residential addiction treatment center in Hawaii. For a limited time, people can get their copy of Addicted to the Monkey Mind for 50% off with free shipping. With 70 five-star reviews on Amazon, Addicted to the Monkey Mind offers a toolbox of pr...
Social Media Not a Marketing Strategy for Nearly 40% of Small Businesses – PRNewswire

Social Media Not a Marketing Strategy for Nearly 40% of Small Businesses – PRNewswire

Marketing Strategy
WASHINGTON, March 28, 2019 /PRNewswire/ -- More than one-third of small businesses lack social media accounts, according to a new survey from Visual Objects, a website showcasing portfolios of top creative firms around the world. The data suggests that social media, while a versatile tool, may not be the best marketing tool for every small business. Continue Reading Nearly 40% of small businesses still do not invest in social media despite ...
How Mid-Funnel Content Examples Can Aid a Financial Services Content Marketing Strategy – The Content Standard by Skyword

How Mid-Funnel Content Examples Can Aid a Financial Services Content Marketing Strategy – The Content Standard by Skyword

Marketing Strategy
Recently, a project sent me looking for mid-funnel content examples for a financial services content marketing strategy I was working on. The client—an investment brand—had a well-established content plan with plenty of individual articles, pithy blogs, and top-of-the-funnel awareness content. Yet, their content marketing plan relied on handing off leads to the sales team to close deals and open new accounts. Leads that had come into the funnel through awareness content wanted the same level of content support as they moved into specific questions. What asset classes were right for them? How did investing in certain foreign markets expand their potential returns or ratchet up their risks? As a result, we began to assess how longer-form mid-funnel content could play a key rol...
MOTIVATION – I JUST DON’T LIKE CARROTS. – Thrive Global

MOTIVATION – I JUST DON’T LIKE CARROTS. – Thrive Global

Motivation
We have likely all heard of the ‘carrot and stick’ idiom that uses either rewards or sufferance to elicit the right behavior. Two things repel me when I hear this. A stick to induce good behavior – no thank you. I also do not like carrots. I really cannot understand why today we are still working with the ‘carrot and stick’ mentality. Whatever the rationale is for using this approach, there are fundamental errors at play that first need to be highlighted. ASSUMPTION 1 – UNWELCOME BEHAVIOUR IS A PROBLEM MANAGEMENT NEEDS TO SOLVE. If we suddenly changed paths and look at any unwelcome behaviour, the obstacle, as an opportunity as opposed to a problem, then the scenario changes completely. Take, for example, a racing driver who is yet to ...
How Connecting with Customers Became the Unofficial Theme of Social Media Marketing World 2019 – Social Media Today

How Connecting with Customers Became the Unofficial Theme of Social Media Marketing World 2019 – Social Media Today

Social Media Marketing
In what was the biggest gathering yet for the seventh annual Social Media Marketing World conference in San Diego, the key takeaway was clear - it’s time to put the “social” back into “social media”, on every platform. The trend of top speakers focusing on customer listening and engagement to create the best marketing experience was started at 2017’s event, and grew further at last year’s conference, but hit a crescendo in 2019. "The best way to grow your business is to have your customers do it for you," said author and founder of Convince & Convert Jay Baer. He recommends creating “talk triggers” for a business to encourage sharing online and IRL (in real life), focusing on experiences that are “remarkable, repeatable, r...
Meet Tuhin Banik – Guy Who's Changing the Digital Marketing Landscape Using Artificial Intelligence – Economic Times

Meet Tuhin Banik – Guy Who's Changing the Digital Marketing Landscape Using Artificial Intelligence – Economic Times

Online Marketing
Tuhin BanikMost of us are aware of the fact that the usage of internet is rapidly increasing with each passing day. Approx 3.2 billion people are using the internet (source). Thus, it leaves a great exposure, marketplace and customer opportunity for businesses (small, medium or large). As a matter of fact, most businesses are now totally dependent upon digital marketing activities for gaining the highest ROI and their sales funnel growth. With that being said, in next 5 years - online marketing will have the highest customer acquisition success compared to the traditional trend of marketing. Fortune companies are investing millions of dollar on their marketing campaign for getting an optimal sales funnel growth. According to a survey poll - many multi-million dollar companies also stat...